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11/6/2020 How to Use Social Proof Notification to Increase Conversions

   
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How To Use Social Proof Notification To Increase Conversions


BY JESSICA

 August 7, 2020  Social Proof

   

Most people nowadays spend more time going through online shops to buy their necessities rather than going to a physical
store. With this reason, a lot of digital stores keeps on opening every day and competing with them requires a whole new level of
marketing strategy. One of the best ways to gain more customers to assure them that your product or services are really good.
Social proof noti cation helps the customers to discover more about a certain product or services of a website. It also shows
them reviews from previous customers who bought an item or did an inquiry.

Social proof noti cation is a kind of marketing that made its way on the corporate world trends. A lot of business owners are
acknowledging its bene ts upon opening their company websites. By having a popup, it is now easier to let your visitors know
that other people trust your product. This is enough to encourage them to leave good comments, likes, and shares and even
add to cart or but it.

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11/6/2020 How to Use Social Proof Notification to Increase Conversions

   
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How does SocialPOP works?


People online always look for the best which is why they tend to search for di erent brands of products and look for reviews
before actually buying a product. But, how can you make this easier for your customers? The answer to that is by having a
social proof noti cation on your website. By doing this, your customers will not have to look for a di erent page or scroll down
endlessly just to a product review. Instead, the reviews will just pop right out their screen which is very convenient.

This is why social proof noti cation can make your website even more engaging and can increase the sales. It shows live
interactions of your website to your visitors. It triggers you customers’ curiosity about the product especially if they see that the
product is getting a lot of interactions. This can also help your customers trust your product more to the point of buying it.

Who Can Use Social Proof Noti cation?


If you think that social proof noti cation is just limited to online retail shops, you may want to think di erently. Social proof
noti cation can also be used for di erent industries as long as it has a website. Like for example, a travel agency can nd social
pop valuable. It helps them assure their customers that they are giving the best travel and accommodation deals.  

Note that most travellers hardly trust new travel agencies when booking a ight or accommodation. However, things will be
di erent with social proof noti cation. By getting constant noti cations of your social interaction with other customers, your
page visitor will surely get a good impression of the deals that you give. This can also cause a psychological e ect that urges
your customer to try your deals because a lot of people are already enjoying it.

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11/6/2020 How to Use Social Proof Notification to Increase Conversions

This is why pop-ups also appear in the entertainment industry and popular publishing websites. Moreover, it is also a good
   
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strategy for food delivery applications. This is because a lot of your customers will more likely want to know the opinions of your
past customers. With this, you will surely gain more conversions than with good old advertisements.

Importance of Social Proof Noti cation


We know that letting your customers know about other’s reviews on your product is very helpful. However, what is its di erence
from the traditional review page or section and testimonial posts? Let me tell you some of the importance of social proof
noti cation to understand why you need it rather than sticking to the old ways.

It in uences your customer’s decision.


Let’s face it social media has played a huge part on our marketing strategy because other feedback from people can also play
a role on us. Believe it or not, social proof can also be a part of decision making when your customers are planning to purchase
something online. Its real-time tracking and smart targeting are surely helpful not only for your website, but for your customers
also.

This strategy is really e ective because according to some studies, over 70% of Americans are looking for reviews before they
actually decide whether they will avail a product or service. Moreover, almost 63% says that they will only buy a product if a site
has a high feedback rating from its customers. You could say that product reviews are a good example of group in uence for a
person. Afterall, building trust with someone you cannot see is not an easy feat.

It helps people relate with others.

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Every people are di erent which is why it is hard to please all of them to be interested in your product. However, social proof
   
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noti cation can give your visitors a feeling of belongingness. As they see the testimonials of other people, they will see a
relatable review that will make them want your product more.

Instead of just seeing a generic “great product!” review, your customers will want to see a real-time and sincere review from
other people. With the social proof noti cation, your customer will automatically see reviews without putting an e ort on
browsing the testimonial section. This will surely increase the possibility of converting your visitors to your customers.

It is better and cheaper than other social proof strategies.


Marketing your business is not that easy especially in this modern and digital age. When you think of a way to up your
conversions, there is a high possibility that other marketers are already doing it. This is why a lot of business owners are putting
a lot of e ort in advertisements such as social media posts, social media ads, etc. However, the truth is that most of these are
not really worth its price. However, social proof noti cation is di erent.

You just need to use social proof noti cation and let your customers do the rest. Most social pop applications like SocialPOP will
not cost you much and is easy to use. Aside from this, you will not need to hire product ads experts or sponsor social media
in uencers just to promote your product. You will only need your customer’s honest feedbacks and testimonials and you are
good to go. Also, this is even more e ective than other ad marketing as customers can trust past customers easier than paid
advertisements.

Social Proof Softwares That You Can Use


If you will spend time online, you will notice that there are hundreds and thousands of product advertisements are on di erent
websites. However, instead of getting more conversions, it just annoys a lot of people which is why ad blockers even exist. But if
this is not e ective, what marketing strategy can you use? The answer to that is social proof marketing. To help you, here are
some software that can help you aside from social poof noti cation.

Boast
Boast is social proof noti cation software that promotes the usage of testimonials on websites to drive conversions. One of the
hardest parts of this social proof marketing is collecting testimonials and urging customers to leave one. However, Boast
provides you with an easier way to collect and save testimonials from your users. Aside from texts, Boast also allows your
customers to send videos which you can post on your website or social media accounts.

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Yotpo
This software is more on the high tech side of social proof noti cations. It uses arti cial intelligence to send a message to your
past customers and urge them to leave a review. With its wide collection of reviews, this AI will then post relevant and
appropriate reviews on the website for a certain customer. This leaves a more personalized touch in marketing that other
software cannot o er.

SocialPOP
SocialPOP o ers a whole new level of social proof noti cation marketing. It does not just collect reviews and testimonials and
post it on a site. Rather, it provides its uses live noti cations of real-time reviews, live visitor count, and the recent activity of your
site. This is really easy to use and will not need any coding skills for integration. Moreover, it is very e ective and your customers
will surely love it. Use SocialPOP now and get more conversions!

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