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If you are marketing your business, you may be curious about what is FOMO. Although it was rst coined back in 2013, FOMO or
“fear of missing out” already plays a signi cant role in our lives more than what we might think. Aside from being a
psychological concept, it is also an impactful digital marketing strategy. It generates more sales and converts more leads.
But like any strategy, there is a right way to utilize it. Having little to no understanding of what is FOMO will not help a business
grow. Its impact is also rooted in the concept where it comes from, which is also equally important. When brands understand
what is it and how it is used, the result is an e ective marketing strategy that keeps a company up-and-running.
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A 2013 study reports that 64% of people experience what is FOMO, with 56% of respondents aged 18 and 30. The desire to
connect with other people motivates consumers to jump on trends, explaining why 60% of customers buy after exposure to
FOMO. The study also reports that FOMO, which incorporates positive feedback from reviews and testimonials, was better
received by customers.
Fear of missing out does not attract everyone, and it is the risk incorporated in it. Various studies reported that people who are
overly concerned with what their peers are doing might experience loneliness, anxiety, and low self-esteem. However, other
digital marketing strategies swayed customers when the FOMO’s appeal fail to draw their attention. The key to a good FOMO is
in its execution; when done right, it is a compelling brand campaign that helps boost sales and converts leads.
Given how widespread it is, marketers now also incorporate in formulating social proof marketing strategies. These strategies
can range from word-of-mouth, social media, testimonials, and reviews. It can also vary from di erent platforms, whether
incorporated on a company website or promoted on a social media platform. Now, what is FOMO is no longer the question
when it comes to marketing, but how to use FOMO.
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You can do this by sending a series of noti cations their way, as a deal or a discount is about to end. Limited edition items and
occasional ash sales also work in the same manner–enticing your customers to avail of your products or services. Aside from
noti cations, messages, and emails have similar functions.
It’s a win-win for both parties: Consumers get real-time updates on hot deals and limited edition items, while businesses get an
increase in sales.
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Businesses can encourage customers to unplug from social media and interact personally instead, eliminating FOMO
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noti cations and o ers. This is a trendy movethat not only boosts brand awareness but shows that your business is not afraid
to go against the norm.
You can recreate this collaborative experience by inviting customers to interact and share their content with your brand. Gaining
this social proof from your consumers will stir FOMO among your current followers to ride the trend. It also helps establish brand
awareness and boost customer loyalty that can attract prospective clients to your brand.
An example of this is a loyalty program that provides unique bene ts to members who register. Aside from bene ts, members
also get exclusive discounts and limited edition deals that are not available to ordinary consumers. Getting people to sign up on
programs like this will help boost your campaigns and attract more organic tra c to your business. It also ensures that
customers stay with your brand, even when faced with o ers from the competition.
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FOMO is not new to us, but rather it has only become more widespread with the advent of social media marketing and social
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media platforms. And although it can be a source
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of anxiety for some, this fact does not discount it from being an excellent
digital marketing tool. Apart from what is listed, there are other ways to utilize FOMO to get ahead of the competition. The key is
to identify what kind of FOMO campaigns work best for your customers and target market.
Although before you start researching what is FOMO, here is something to consider: Do you have the necessary tools and
resources to get the job done? If not, don’t worry. SocialPOP specializes in promoting FOMO on e-commerce sites like Shopify,
WordPress through their smart social proof noti cations. With over 20 kinds of noti cations, you can rest assured that
customers will see your campaigns strategically and in real-time. Let SocialPOP be your FOMO partner today!
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