Video not many consider copying books as unethical.

In China, there are case that you

From garbage to gold cannot find and find companies who copies your work.

• Change rubbish to useful things by recycling, it can be a business chance. • One may reduce the cost and hence set a low price to avoid being pirated.

• Paper need to be sorted before recycling, and then pack to different • For computer games, it is easy to copy but hard to make one. Thus many

manufactories. companies quit the industry due to the loss.

• Mixed things have few values, but after dividing them properly, both can have • The computer games industry estimates shops that sell pirates can make

a high value. $100,000 a month

• Recycle paper have large market oversea. • In the first half of 2002, Special Task Force of Customs & Excise Department

• e.g. Plastic recycling. has seized 4 million pieces of pirated CDs. It is also responsible for cracking

• Used tyres to make as the floor of playground. down CD replication workshops

• In Hong Kong, plastic bottle recycling need further support. • In HK, it is a criminal offence for anyone to sell, rent, import, export or

• e.g. paper lunch box. distribute products of an infringing nature

• Made by bagasse, water and oil proof, without plastic, wax. • Also, catching the law breaker cause a great deal of effort. On-line game seems

• Most important: can be decomposed in soil in 90 days. But 3-4times expensive to be a solution to this problem.

than plastic lunch box.

• The recycling market in China is much larger. No waste, no way!

• Educate people to sort rubbish is very important. • 44% of Hong Kong people have dumped brand new clothes before

• Also promotion of recycling. • All three landfills in HK will be filled up in 2011 the earliest

• Some recycled products are not welcomed by Hong Kong companies. • Nagoya in Japan has a good recycling system. It has weekly domestic waste

• In China, some recycling processes actually make pollution. collection day. The waste collection truck of the city government comes to

remove the garbage

Let’s talk about copyright • They saved the natural habitats by recycling and hence reduce the usage of

• Copyright of a photo belongs to the photographer, but not the object being landfill. Domestic waste separation has become a habit of them. In less than 4

photographed, as copyright only protect creation. As human face is naturally yrs, the volume of solid waste reduced by 20%

made, not a creation. • They sort garbage into 16 different types for collection. Besides common plastic

• The copyright of a photo and that of the image are two different things. Photos packages, plastic bottles, aluminum cans, and glass bottles, there are also drinks

are protected by copyright since they are creation. cartons. Juice and milk cartons belong to different categories since there is a

• In short, copyright protects the works of literature, art, music, movie and drama. layer of aluminum inside the juice carton, but not the milk carton. Other

Plagiarism and duplication are not allowed categories include newspapers, magazines, paper packages, paper boxes,

• In HK, no law to protect human images, but there is such thing in China. clothes, kitchen residues, unburnable waste less than 30cm in width, spray

China’s image rights law. bottles, large furniture, and watch batteries.

• In HK, if the product was misleading, giving an impression that it’s made by • Sorted waste is put into specific transparent plastic bags so that others can see if

that superstar, or that the superstar has approved to have his image printed on they’re correctly categorized

the product, and consequently if the superstar suffered a loss, or if there are any • When people separate waste at source, it reduces the steps required recycling.

counterfeits or insinuations, the superstar could file a civil lawsuit to claim This substantially cuts the cost of recycling, making the industry profitable.

damages • Japanese recycling laws also require manufacturers of large size appliances, like

• Protect the copyright = protect the creations of mankind TV sets, washing machines, and air conditioners, to be responsible for recycling

• In HK, only misleading product would be found. old electrical appliances

• For an object being made, it automatically has copyright. There is no need to • Sometimes, the things are not made of what it claims.

register or apply for it • Education the next generation is important to recycling.

• Violation of copyright only applies to when the whole work or substantial part • Owners need to pay recycling fees before dumping large size furniture. Payment

of it is being copied stickers must be put on the furniture before they’re dumped at the refuse

• But as piracy can be conducted across the region, publishing companies face a collection point

lot of problems. China is so large that it’s difficult to track down pirating • In HK, during refurbishment, it’s very common to dismantle the original walls,

• For copying books, it is difficult to handle, esp for cross regions case. And also aluminum window frames, and throw away old electrical appliances.
 • Of the refuse sent to landfill everyday, 6,600 tonnes is construction waste, • Before having patent, technology needs to be kept confidential.

which accounts for 40% of all solid wastes • Scope of patent is applied to one type of product only.

• Actually, unwanted furniture can give to charity and to be sent to families in • Consider whether apply for patent: disclose the formula of the product. But, it is

need easy for others to copy. So, apply patent for the not-the best solution.

• The volume of waste in HK has been increasing by 2% each yr for the last 10 • Consider marketability, cost Vs value.

yrs. The 3 landfills in HK will be full in 5 yrs time • Patent right is to protect the effort made by investors, and to encourage the

• In HK, there are many construction wastes, and government needs to support development of new technology

recycling more. • When there is a dispute over patent rights in the Mainland, as well as

undertaking litigation, you can lodge a complaint with the Intellectual Property

Patent strategy Bureau. Their officers will investigate and collect evidence. If the litigant is

• Many products in China do not pay for patent. willing to put down a cash guarantee, officers will confiscate the goods in

• Patent is an important asset for a company. question

• When being accused for patent, decide whether to pay by considering (1) rthe • If the investigation proves that the suspect has not violated the patent, the

patent is reasonable or not, (2) the size and strength of the company which owns detained product will be returned, together with compensation. If violation of

the patent, and also the respond of the competitors when the company which patent rights is proven, the products will be destroyed. The patent owner can

owns the patent is very large. recover the guarantee fee

• A patent application involves legal charges and translation fees. • The Intellectual Property Bureau will hold an inquiry to hear both sides’ present

• Once you are granted the patent, you can prevent your competitors from their case, and then conduct mediation or pass judgment. Usually it takes less

adopting the technology, and earn income from authorizing use of the patent than 6 months to resolve a complaint, and the fee is relatively low, around

• In 2001, the US Patent and Trademark Office received some 158,000 3,000RMB

applications for patent • However, the Intellectual Property Department does have the power to fine

• In HK, the owner needs to submit a registration to the Intellectual Property violators

Department. However, under the patent system here, no actual verification will • The administrative measures and legislation in the Mainland are different from

be conducted to determine whether it is a new invention those of HK. HK follows the Common Law system and such administrative

• For The Patent Bureau to cut cost, an invention must be registered with the measures are not included in the Common Law

Mainland, European or UK bureaus first before being given a standard patent • No support by big companies, since not famous.

here, for a max period of 20 yrs

• If a patent application on the same technology has already been lodged by Pirates on the net

someone else, the patent will be granted to that person • Combat pirates on the net? Education!!!

• It also has to be kept confidential. If the invention is disclosed before the • In 2000, an Anti-Internet Piracy Team was set up by the Customs and Excise

application is made, everyone will know about it and how can that still be a new Department. They discovered in 2004 that more people were using the peer-to-

invention? Naturally, it won’t qualify peer software Bit Torrent to illegally upload and download films and music.

• In 2001, the Patent Bureau in the Mainland received 63,000 applications for They target the first-seeders

invention patents. The success of the application depends on meeting the 3 • BT, is meant for downloading large files. It enables a user to automatically

criteria of novelty, creativity and practicality. Besides this, the invention must receive files from other people and pass on what they’ve downloaded to others.

not breach the laws of the country The larger the number of people who download, the faster the process

• The patent application requires the new technology and the invention to be • The thinking of downloading from net has to be changed.

disclosed to the public. It is easy for others to copy • People usually know they do wrong but they still continue.

• As there were so many people involved, it was difficult to guarantee that they • Because of jurisdiction, HK gov. can only take action against the seeds in HK

didn’t know the crucial parts of the formula and technology. Once they knew • We wish copyright owners would take civil action to help curb downloading. Th

that, there’s no guarantee that they would not disclose them the end, though, civic education is the key

• The government offers a “Patent Application Grant”. You just fill in this form • HK has the world’s second highest penetration rate of broadband network

and return it to the Innovation and Technology Commission. Upon approval, a • In May 2005, the Motion Picture Association of the USA tried a new strategy in

max of HK$100,000 will be granted for the patent application HK in their fight against piracy. At an internet auction, they purchased what

• International patent is expensive, and can last for 20 years. they suspected were pirated films and then instigated civil proceedings against
 the sellers protect intellectual property

• Another source is auction web site. People sold pirated product. Actually it is

easier to catch. Where have all the E-waste gone?

• For the case of MP3, there is no legal way to have the song! • Asia, Africa, including China and India are dump of the world electronic waste.

• In Feb 2005, HK’s first website offering music for legal downloading came into • There wastes are toxic.

being • In India, people have not enough money to buy computer, so they accept the

• BT allows downloading and uploading at the same time computer from other counters without considering pollution issue.

• The copyright laws now lag behind the development of digital advancement • Prevention of these wastes is important!

• In some places, by putting someone else’s intellectual property on the Internet • Rich countries release waste to poor countries by mean of trading.

for others to obtain, in our words, “right to communicate” that is already • Actually these Asia, Africa countries choose to earn from trading as well as

piracy. ,although you are not being charged with distributing pirated materials having the pollutants. Some people enjoy having the E-waste business.

• Change of law have to be made according to the change of the world. • To make a living, people bear the toxin. Occupational disease?!

• $ health?!

The importance of branding • Recycling  pollution or environmental friendly action?

• Trademark is also a commodity. • Despite all, education is need!

• It is a powerful corporate weapon and can be traded.

• Sometimes, there are same trademark name in the place, and the latter one have A trip to Silicon Valley

to change the name, esp in China, which use first come first serve for having

patent. Children Creativity

• Since a trademark has a certain value, investing in trademarks has become a

trend Coaching Creativity

• People might register for patent of famous companies in China and ask them for

money to pass the patent to them.

• Corporate culture is embedded in trademark, trademark is not just an image

• Patent is also a brand image to the company.

• Image usually hurt by counterfeiters.

• They are just with small different with the company.

• Under 1 country, 2 systems, and the independent legal system in HK, make HK

and China difficult to solve the issue. When the counterfeiters register in HK,

China law enforcement personnel are reluctant to handle the case

• Counterfeiters affect the real brand name of the real company.

• Some local government oppose to catching the counterfeiters.

• Although fighting might not succeed, it give a signal for other that the company

would not let copier to do it.

• We need to prove which factory manufactured the product, and from which

container or city, before local China authorities will take any action

• Hong Kong’s Intellectual Property Department has started discussing with

Guangdong’s provincial government how to solve this problem e.g. set up a

mechanism and a procedure to assist Hong Kong businessmen resolve the

infringement problem in China

• A concrete way is to collect complaints from Hong Kong businessmen and refer

them to the relevant Mainland authorities for action

• Infringement problem in China is very serious

• Although the Mainland’s legislation on intellectual property has now caught up

with the worldwide standard, the Central government is still working hard to