SUSTAINABILITY

INSIGHTTS

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 THE ISSUE WE ARE FACING
THE ISSUES
WE ARE FACING

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 SUSTAINABILITY DEFINITION
SUSTAINABILITY
DEFINITION

The avoidance of the depletion of natural

resources in order to maintain an ecological
balance.

The condition in which all human beings can lead

fulfilling lives without degrading the planet.

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 IT IS NOT AN OPTION ANYMORE
SUSTAINABILITY
IS NOT AN OPTION ANYMORE

OCEAN PLASTICS
MICRO-PLASTICS
AIR POLLUTION
Climate Change
Deforestation
Water Scarcity
Oceanic Dead Zones
Loss Of Biodiversity
Melting Polar Ice Caps
Rising Sea Levels

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 THE

THE OCEAN PLASTIC

OCEAN PLASTIC
In 2050, there will be more 7th plastic continent represent
plastic in the oceans about 6 times
than fishes France’s territory

Micro-plastic: 88% of the 90% of Chinese table sea

surface of polluted oceans salt contains micro-pastic

Source: WGSN, National Geographic, Forbes SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
 MICRO-PLASTIC

MICRO-PLASTIC INVASION
INVASION

Plastic micro-particules detected into Evian and Nestlé water bottles:

Source: Science & Découvertes SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
 AIRPOCALYPSE

AIRPOCALYPSE
In China, air pollution is killing 1 million people and is costing
¥267 billion each year

European Heart Journal claims air pollution is actually killing

each year 8.8 million people in the world, either way about 2
millions more than what the WHO announced.

Source: WGSN, European Heart Journal SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
A SWITCH
IN SOCIETY

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 MAJOR CELEBRITIES
SUSTAINABILITY
MAJOR CELEBRITIES

Leonardo DiCaprio Amal Clooney Ben Affleck Emma Watson Kim Kardashian
established the the famous human-rights tweets about clean water advocates for women's the reality TV star made
aforementioned foundation lawyer and George initiatives and recently rights, and environmental an environmentally
that promotes the Clooney’s wife, stands founded The Eastern causes. The actress is a conscious post on
conservation of the for many years for Congo Initiative, which partner of the People Instagram. “Plastic
oceans, the protection of feminism, gun control, the raises awareness of Tree brand that cares Emergency,” Kardashian
biodiversity, climate necessity of free press threatened natural about sustainability and wrote as a caption to a
change, among other and the refugee crisis. resources in the region humanitarianism. video of plastic in the
environmental causes. ocean.

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 MAJOR INFLUENCERS
SUSTAINABILITY
MAJOR INFLUENCERS

Laura Singer Ella Woodward Romeo Elvis

Greta Thunberg Enjoy Phoenix (Instagram: 1,5M)
(Instragram: 576K) (Instagram: 288K) (Instagram: 4,6M) (Instagram: 845K)
is a British food writer
the Swedish schoolgirl is an environmental recently committed to the Belgian rapper
and entrepreneur under
who has inspired an activist, entrepreneur, and environmental causes recently invited its fans to
the brand Deliciously Ella.
international movement to blogger. Her blog "Trash and preserving the planet. give up plastic bottle and
Her clean eating series of
fight climate change, has is for Tossers" focuses on Indeed, she decided to to buy their own gourde.
books was called by The
been nominated as a educating readers on how return every beauty He also proposed
Guardian "arguably the
candidate to receive this she achieves a zero product that doesn’t Belgium government to
most successful fad diet
year's Nobel Peace Prize. waste lifestyle. comply with her distribute his gourdes to
cookbook series in recent
sustainable values. every schoolchild.
years"

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 A DEMAND FROM CONSUMERS
SUSTAINABILITY
A DEMAND FROM CONSUMERS

66% of Millennials state 9 out of 10 85% of Gen Z customers 60% of US Gen Z

they are willing to pay more Millennials would switch will choose eco-friendly consumers will support
for products and services brands to one associated products over those that brands that take a stand on
that come from companies with a cause. are not. issues they believe in
that are committed to - - regarding human rights, race
positive social and Cone Communications HRC Retail Advisory and sexual orientation.
environmental impact. -
- Futurecast
Nielsen

Source: WGSN SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
 SUSTAINABILITY

MAJOR PROFILES
MAJOR PROFILES

FULLY SLOW STRONG HOPEFUL PREGNANT

COMMITTED ADOPTERS ACTIVISTS HUMMINGBIRD WOMEN
US: 40% - UK: 50% US: 25% - UK: 25% US: 20% - UK: 15% US: 15% - UK: 10% CN: 35%
FR: 10% - CN: 5% FR: 35% - CN: 57% FR: 5% - CN: 3% FR: 50% - CN: 0%

Mostly visible in China

Most visible in US & UK
Fully committed an eco-
friendly lifestyle such as
zero waste
They avoid harming the
environment or
compromising essential
resources
Small changes in their
lifestyle with hopes of one
day achieving a completely
sustainable way of life
A ‘baby steps’ mentality
They call others to action and
hope to bring change on a
larger scale
Often are involved in
humanitarian and animal rights
actions
Many are vegan or vegetarian
Most visible profile in France
They believe doing something
is better than not doing
anything at all
Small actions, big impact
mentality
They aer interested in
sustainability especially when
it comes to beauty &
cosmetics
They seek non-toxic
alternatives during pregnancy
but may switch back to non-
clean products after delivery

Source: Dynvibe, Sustainability Goes Mainstream, February 2019 SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
 SUSTAINABILITY

AN ADDED VALUE FOR THE BRAND

SERVING CORE BRAND VALUE

NIKE: SUSTAINABLE PERFORMANCE INNOVATION

A sustainable commitment reinforcing
THE PERFORMANCE AND INNOVATION VALUE

Brand Sense of Purpose: Sustainable Commitment:

NO WALLS. NO LIMITS. NO EXCUSES. MORE WITH LESS

Limitess Innovative Brand

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 SUSTAINABILITY

AN ADDED VALUE FOR THE BRAND

PUSHING THE LIMITS OF INNOVATION

FLYKNIT: SUSTAINABLE PERFORMANCE INNOVATION

MADE WITH LESS

60% less waste: since 2012 FLYKNIT has reduced 3.5 million
pounds of waste

Since 2016, Nike completed the

translation of all core yarn for all NIKE
FLYKNIT shoes to recycled polyester

MADE FOR MORE PERFORMANCE

Lightest, strongest, and most adaptive footwear
ever created by Nike

500 GLOBAL FLYKNIT

RELATED PATENTS
For technology and design

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 SUSTAINABILITY

SERVING PREMIUM QUALITY

SERVING PREMIUM QUALITY

NESPRESSO: THE POSITIVE CUP

A sustainable commitment reinforcing
THE QUEST OF COFFEE PERFECTION

Brand Sense of Purpose: Sustainable Commitment:

THE PERFECT COFFEE PLEASURE THE POSITIVE CUP

The perfect coffee pleasure, is no accident : it must be deliberately

created, consistently and without compromise, cup after cup, by
living our principles

The positive cup is our conviction to

make each cup of NESPRESSO an
extraordinary coffee experience,
creating pleasure for consumers and
benefits for wider society and the
environment.

The brand with ultimate coffee standards

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 SUSTAINABILITY

ADDED VALUE FOR THE PRODUCT

PROGRAM FOR HIGH QUALITY

RESPONSIBLE COFFEE
DELIVERING LONG-TERM EXCELLENCE

AAA Sustainable Quality™ Program

Program takes a dynamic, constantly-evolving
approach that integrates emerging thinking on
quality, productivity and sustainability, always
taking into account social, environmental and
economic parameters.

Over 13 years, the program has grown from

around 300 farmers at launch, to some 70,000
farmers across 12 countries and has aimed to
improve their working and living conditions.

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 SUSTAINABILITY

ADDED VALUE FOR THE PRODUCT

SERVING PRODUCT PERFORMANCE

BIOTHERM: WATER LOVERS

A sustainable commitment reinforcing
THE HEALING POWER OF LIFE PLANKTON

Brand Sense of Purpose: Sustainable Commitment:

HEAL SKIN FROM DAILY AGRESSIONS. HEAL WATER FROM PLASTIC POLLUTION.

The perfect coffee pleasure, is no accident : it must be deliberately

created, consistently and without compromise, cup after cup, by
living our principles

The positive cup is our conviction to

make each cup of NESPRESSO an
extraordinary coffee experience,
creating pleasure for consumers and
benefits for wider society and the
environment.

Brand curated by Nature.

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 SUSTAINABILITY

SERVING CORE VALUE BRAND

SERVING CORE VALUE BRAND

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

A SWITCH
IN BEAUTY

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 SUSTAINABILITY

TOP SUSTAINABLE TRENDS

TOP SUSTAINABLE TRENDS

CLEAN RADICAL BEYOND CIRCULAR NEW

BEAUTY TRANSPARENCY ORGANIC INGREDIENTS NATURAL

DESIGNING
WATERLESS BETTER BEYOND INCLUSIVE
OUT WASTE
PRODUCTS PLASTIC PLASTIC BEAUTY
Source: Futerra, L’Oréal Immersion Deck, February 2019 SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
 CONSUMER MINDSET
SUSTAINABILITY
CONSUMER MINDSET

CLEAN BEAUTY = Good for Me

NATURAL BEAUTY
SUSTAINABLE BEAUTY = Good for Me, the Planet, the animals
and the other people
ETHICAL BEAUTY = Good for Me, the Planet, the animals, the other people
and for the Common Good

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

 ACROSS ALL INDUSTRIES
SUSTAINABILITY
ACROSS ALL INDUSTRIES

These are the most mentionned industries when consumers talk about sustainability on social media

Source: Dynvibe, Sustainability Goes Mainstream, February 2019 SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
 SUSTAINABILITY

SKINCARE BRANDS LEAD

SKINCARE BRANDS LEAD

TATA HARPER BELIF HERBIVORE BOTANICALS YOUTH TO THE PEOPLE

Uncompromising Beauty for Believe in Truth Truly Natural, Not just Skin Care,
Uncompromising Women. Real, simple, sincere Sensorial Beauty Skin Health

DRUNK ELEPHANT FARMACY NATUROPATHICA REN

Skin is Skin. Locally Grown. Beauty Rooted Clean
It knows what to do if we let it. Locally Produced with Wellness Skincare
SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
 SUSTAINABILITY

HAIR BRANDS LEAD

HAIR BRANDS ALSO

RAHUA BIOLAGE JOHN MASTER ORGANICS SANS CEUTICALS

Rainforest Enriched With We believe in perfectly Without unnecessary
Grown Beauty Botanical Extracts natural beauty and harmful ingredients

DAVINES MARIA NILA SAHAJAN OGX

We believe in 100% vegan Haircare, Ayurvedic We are Beauty,
Sustainable Beauty developed & produced in Sweden Blend Pure & Simple
SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
 SUSTAINABILITY

OTHER CATEGORIES FOLLOW

OTHER CATEGORIES FOLLOW
MAKEUP FRAGRANCE

ILIA JOSIE MARAN ETAT LIBRE D’ORANGE CHOPARD

Clean Performance Argan Oil based Cosmetics that The most Wanted scent made Launch to its Journey to
Driven Color are good for you and the planet from the Unwanted Sustainable Luxury project

KOSAS KJAER WEIS CLEAN RESERVE ELLIS BROOKLYN

Consciously formulated with Luxury Organic To change the way you experience Clean ingredients. Sustainable
prestige ingredients Makeup fragrance sourcing. Unforgettable scents.
SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL
 SUSTAINABILITY

LEVERS OF ACTIVATION
LEVERS OF ACTIVATION

Integrate 3D printing as
mainstream process

Bacteria: fabric of the future?

Go one step beyond:

invent sustainable plastic with
new biotech

Making packaging from green

materials

Repurposing pollution: No packaging

transforming bad in good
Ephemeral
No nasties packaging Give products a
Endorsing vegan as the new Making waste useful as raw second life
green material Waterless:
Microbiome to restore Refill: innovative
no water, dry solid Make products
genuine skin ecosystem packaging
Exploring new over-supplied Copying nature… with bio last forever
resources from nature mimicry Less is more: less
Reuse: smart Solidarity
ingredients less
Natural anti-pollution packaging Waterless usage Sourcing
Preserving scarce natural Boosting natural with green products
to greeny face urban life
resources productivity Recycle: give Think as a recipe: Products Paternship as the key
Formulas preserving
Eco-friendly extraction products a never from preparation to for all to successful
Saving energy by investigating Promoting biodiversity the environment
to get the best of nature ending life ingredients sustainability
renewable energy sources Products that
All natural ingredients Pushing eco-agriculture Reduce packaging Biodegradability of Deliver the right support respect & New activist
for safer products Limiting CO2 emissions beyond organic to the max the formula dose development approaches

REACTIVITY PROACTIVITY PACKAGING FORMULAS HABITS

FROM THE PRODUCTION PERSPECTIVE FROM THE USE PERSPECTIVE
PERSONAL ECOLOGICAL SOCIAL ETHICAL

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL

SUSTAINABILITY
INSIGHTtS

SUSTAINABILITY IN FRAGRANCE | MARCH 2019 | SHARING BEAUTY WITH ALL