SURNAME, First Name M.

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SURNAME, First Name M.I
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MARKET ANALYSIS

This is a market analysis that will be used as the basis for our company’s newest service. This service will
cater towards the Senior High School that are at high risk to become a drug dependent. The economic status is
excluded in the demographic profiling. The service will specifically target the students ages 16-21 years old.

We chose this specific demographic for drug abuse is rampant in this age group. These students are easily
influenced and are fragile in these situations, exposing them and educating them to negative effects of illegal drug will
be helpful to prevent them from trying illegal drugs.

The development of the animated short film will be supervised by a professional doctor and will be assisted
by a psychologist. The character development and the story will focus on the negative effects of illegal drugs. Design
of the character will reflect the current trends in fashion and style to appeal the target audience.

Since most of the target market are spending their time online, such as social media, we will be promoting and
streaming these short film to the said platform, we will be posting it as an ad and make us of the machine learning
algorithm of Facebook and other social media outlets that will personalize the advertisement experience of the users,
meaning this will only be shown to specific audience based on their social media habit.