Questionnaire of Halal (by Tawfik Al-Nahdi, 2015)

Section A: Respondent particulars

Kindly, tick the appropriate box

1. Age

18-25 years old 34-40 years old

26-33 years old Above 40 years old

2. Gender

Male Female

3. Race

Malay Chinese

Indian International

4. Religion

Muslim Buddhism Indian

Christianity Others

* If you are not a Muslim. Please don’t proceed further.

6. Highest education level

Primary level Diploma/Degree

Secondary level Postgraduate

7. Occupation

Housewife, unemployed , retired

Self-Employed (own business)

White Collar (e.g. Officer, manager, engineer, professionals, teacher)

Blue Collar (e.g. Factory, operator, construction worker)

Student

Others

8. Monthly Income

Below RM 1,000 Above RM 5,001

B RM 1,001 to RM 2,500 Others

RM 2,500 to RM 5,000

Section B :Knowledge of Halal Restaurants

1. Have you ever heard of Halal Restaurant?

Yes No

2. Where did you first hear it from?

Newspaper/magazine

Television/radio

Government publication
 Speakers in themosque

Others

Section C: Behavior Beliefs

Please circle the extent of your agreement with the following statement on a scale of 1 - 5

1 2 3 4 5
Behavioral Beliefs Strongly Disagree Neutral Agree Strongly
Disagree Agree
1 Halal restaurants
provide a satisfied 1 2 3 4 5
level of nutritional
food
2 Halal restaurants
provide food that is
free of ingredient 1 2 3 4 5
which is against
Islamic shary’ah
3 Halal restaurants
served food which 1 2 3 4 5
is important for
health
4 Halal restaurants
provide food that is 1 2 3 4 5
free from harmful
material
5 Establishments of
halal restaurants 1 2 3 4 5
are encouraged by
government
6 Halal restaurants
depict the halal 1 2 3 4 5
logo

Evaluation of Outcomes

Please circle the extent of your agreement with following statement with a scale of 1- 5
 Evaluation of 1 2 3 4 5
Outcomes Least Not Do not Important Very
Important important Know important
1 Food served in
halal restaurant has 1 2 3 4 5
nutritional value
2 Food that is served
in halal restaurant is 1 2 3 4 5
not doubtful
3 Food that is
beneficial to health
1 2 3 4 5
should be served in
halal restaurant
4 Food that is free of
harmful material
1 2 3 4 5
should be served in
halal restaurant
5 The government
encourage to eat at 1 2 3 4 5
halal restaurant
6 To depict halal logo
is important for 1 2 3 4 5
halal restaurant
7 Halal restaurants
. food checked by
1 2 3 4 5
governments’
inspectors routinely

Attitude:
Please circle the extent of your agreement with following statement with a scale of 1- 5
Halal restaurants is :

1. Beneficial (5) (4) (3) (2) (1) harmful

2. Convenient (5) (4) (3) (2) (1) inconvenient

3. Important (5) (4) (3) (2) (1) unimportant

4. Cheap (5) (4) (3) (2) (1) too expensive

5. Appealing (5) (4) (3) (2) (1) unappealing

Section D: Normative Belief

Please circle the extent of your agreement with following statement with a scale of 1- 5
 1 3 5
2 4
Normative Belief Strongly Neutra Strongly
disagree Agree
disagree l Agree

1. My family thinks I should eat at

1 2 3 4 5
halal restaurant.
2. My closest friend thinks I should eat
1 2 3 4 5
at halal restaurant
3. People will look awkwardly to me if
1 2 3 4 5
I don’t eat at halal restaurant

Motivation to Comply

Please circle the extent of your agreement with following statement with a scale of 1- 5

1 2 3 4 5
Motivation to Comply Strongly disagree Neutra Agree Strongly
disagree l Agree

1. Typically, I like to do what my

1 2 3 4 5
family suggests.
2. Typically, I like to do what my
1 2 3 4 5
closest friend suggests.
3. Peoples’ perception of my
1 2 3 4 5
behavior is important to me

Subjective Norms

Please circle the extent of your agreement with following statement with a scale of 1- 5

1. most people who are important to me think I

should (5) (4) (3) (2) (1) should not eat halal food restaurant
Section E: Control Beliefs

Please circle the relative degree that you feel about eating at halal restaurant in the
following statement.

1 2 3 4 5
No Complete
Control beliefs control
control
at all

1. As a consumer, I would have

complete control over the choice 1 2 3 4 5
towards eating at halal restaurants.
2. Very few factors outside my
control, which prevent me from 1 2 3 4 5
eating at halal restaurant.
3. I feel good eating at halal
1 2 3 4 5
restaurant

Perceived facilitation

1 2 3 4 5
Perceived Facilitation Very Very
Difficult easy

1. I can easily eat at halal restaurant. 1 2 3 4 5

2. If I want to, I could easily eat at
halal restaurant in the next three 1 2 3 4 5
months.
Perceived Behavioral control

Please circle the extent of your agreement with the following statement on a scale of 1 –5

1. I have complete control over

Eating (5) (4) (3) (2) (1) not eating At halal restaurant
Section F: Behavioral intention

Please circle the relative degree that you feel about eating at halal restaurant in the
following statement.

1 2 3 4 5
Behavioral intention Strongly disagree Neutra Agree Strongly
disagree l Agree

1. I will continue to eat at halal

1 2 3 4 5
restaurant in future.
2. I intend to eat at halal restaurants
1 2 3 4 5
frequently in the future.

Section G: Religiosity

Please circle the relative degree that you feel about eating at halal restaurant in the
following statement.
1 2 3 4 5
Religiosity Strongly disagree Neutra Agree Strongly
disagree l Agree

1. Spirituality is a key to living a

1 2 3 4 5
happy life
2. I feel responsible, because of
religious values
1 2 3 4 5
to help people who are less
fortunate than I am
3. I feel it is important to worship
1 2 3 4 5
regularly
4. Religious faith makes life an
1 2 3 4 5
exciting and challenging journey
5. My religious beliefs help me to
1 2 3 4 5
accept other people as they are
6. My religion gives focus and
1 2 3 4 5
direction to my life
7. It is vital to support religious
1 2 3 4 5
organizations financially
8. My religious faith convinces me
that it is better to focus on others 1 2 3 4 5
than on my self
9. Patronage halal restaurant is
1 2 3 4 5
considered Islamic behavior
10. Prayer room is provided in halal
1 2 3 4 5
restaurant
 11. Halal restaurant is clean from
1 2 3 4 5
harmful

Section H: Ambiance

Please circle the extent of your agreement with the following statement on a scale of 1-5.

1 2 3 4 5
Ambiance Strongly disagree Neutral Agree Strongly
disagree Agree

1. I feel good, when i eat in halal

restaurant which depicts Islamic 1 2 3 4 5
culture
2. I feel good when eating at halal
1 2 3 4 5
restaurant that don’t serve liquor
3. I feel it is important to provide
Islamic expressions at halal 1 2 3 4 5
restaurant
4. Islamic holy mosques pictures in
halal restaurant provides good 1 2 3 4 5
impression
5. Halal restaurant plays Qur'anic
1 2 3 4 5
songs on its pipe music
6. I feel good, eating at halal
restaurant ambiance which does
1 2 3 4 5
not contradicts which shari’ah
guidelines