INDEX

S.NO PERTICULARS Pg.no

1. Meaning of CSR 1
2. CSR in India 2
3. Tata Motors 4
4. Review of Literature 5
5. Tata Motors CSR 6
6. Aarogya 7
7. Vidyadhanam 8
8. Amrutdhara 9
9. Kaushalya 11
10. Seva 12
11. TML’S achievement in CSR 13

12. Vision ahead 14

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Meaning of CSR
Also called corporate inner voice or mindful business, Corporate Social
Responsibility (CSR) is a deliberate instrument by which organizations hold
themselves to a lot of legitimate, moral, social and natural standards.

Corporate social duty is a sweeping proclamation for the connection between

business rehearses and more noteworthy society.

It's where enterprises can blend benefit driven techniques with guidelines that
guarantee social speculation as well - regardless of whether it's improving
working states of representatives or automatic practices to guarantee a cleaner
situation.

In recent years, a large number of corporations throughout the world have

initiated enhancing and promoting their Corporate Social Responsibility policies
in order to cope with high pressure from customers, the public and their
investors, who wish them to act sustainably as well as responsibly towards the
society. It is difficult to give an exact definition of CSR and its applicability varies
from industry to industry. CSR includes not only to compliance with human rights
standards, labour and social security arrangements, but it even deals with
environment protection initiatives , the efficient and judicious use of natural
resources, consumer protection and volunteer projects which includes
participation of employees.

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CSR IN India
India being the nation in the world to make corporate social responsibility(CSR)
mandatory, following an amendment in the company’s act, 2013 in april 2014.

This amendment made it compulsory for the corporations to invest their profits in
various fields such as education, poverty, gender equality and hunger which will
help in development of the society, people as well as environment.

What is the legal mandate?

 Under Companies Act, 2013 any company with a
1. net worth of the company to be Rs 500 crore or more or
2. turnover of the company to be Rs 1000 crore or more or
3. net profit of the company to be Rs 5 crore or more.

has to spend at least 2% of last 3 years average net profits on CSR

activities as specified in Schedule VII and as amended from time to time.
The rules came into effect from 1 April 2014.

 Further as per the CSR Rules, the provisions of CSR are not only
applicable to Indian companies, but also applicable to branch and project
offices of a foreign company in India.

 Further, the qualifying company will be required to constitute a CSR

Committee consisting of 3 or more directors.

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  The CSR Committee shall formulate and recommend to the Board, a policy
which indicates the activities to be undertaken, allocate resources and
monitor the CSR Policy of the company.

 If the company did not spend CSR, it has to disclose the reason for not
spending. Non-disclosure or absence of the details will be penalized from
Rs 50,000 to Rs 25 lakh or even imprisonment of up to 3 years.

Top 5 Manufacturing companies in CSR

 Tata chemicals
 Ambuja cement
 Mahindra & Mahindra
 Tata motors
 Tata power

Tata Motors
Tata motors limited (BSE: TATAMOTORS), is one of the india’s largest
manufacturing companies with net worth of USD 45 billion. It primarily
manufactures cars, utility vehicles, buses, trucks and defence vehicles. Net worth
of Tata group(which includes Tata power, Tata chemicals Tata steel, Tata
motors) is USD 100 billion of which Tata motors is the largest. Tata motors being
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emenciely large corporation has its operations in the UK, South korea, Thiland,
south Africa and Indonesia through a strong global network of 76 subsidary and
associate companies, including jaguar land rover in the UK and Tata Daewoo in
south korea.

With great technical and engineering abilities tata motors is india’s market leader
in commercial vehicles and amongst the top four in passenger vehicles market.
With connecting aspirations at the core of its brand promise, the companies
innovation efforts are directed to develop efficient technologies that are
sustainable as well as suited to attract and affect the market as well as
customers in the favour of the company. Tata motor works to bring new products
that gives reality to the imagination of next generation customers with its
research and development centers located in india, Italy, UK and korea. Tata
motors has its business of both commercial as well as passenger vehicles in
Europe, Africa, the middle east, south asia, south east asia, south Amarica,
Australia and Russia.

Review of Literature
Bowen - CSR refers to the obligations of businessmen to pursue those policies to make those
decisions or to follow those lines of relations which are desirable in terms of the objectives and
values of our society.

Frederick stated Social responsibility means that businessmen should oversee the operation of
an economic system that fulfills the expectations of the people.

Davis argued that social responsibility is a nebulous idea but should be seen in a managerial
context. He asserted that some socially responsible business decisions can be justified by a
long, complicated process of reasoning as having a good chance of bringing long-run economic
gain to the firm, thus paying it back for its socially responsible outlook

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Goyder argues - Industry in the 20th century can no longer be regarded as a private
arrangement for enriching shareholders. It has become a joint enterprise in which workers,
management, consumers, the locality, govt. and trade union officials all play a part. If the
system which we know by the name private enterprise is to continue, some way must be found
to embrace many interests whom we go to make up industry in a common purpose.

CSR implies some sort of commitment, through corporate policies and action. This operational
view of CSR is reflected in a firm‘s social performance, which can be assessed by how a firm
manages its societal relationships, its social impact and the outcomes of its CSR policies and
actions.

Tata Motors CSR

Tata motors group is a leading automobile manufacturer with a portfolio that
includes a wide range of cars, sports vehicles, trucks, buses and defence
vehicles. With its presence in more than 175 countries tata motors is a
responsible corporate citizen. Their CSR initiatives, in line with the philosophy of
giving back to the society, have continued to improve the quality of people’s live
across India as well as across world.

The primary focus is on four areas: Health, Education, Employment and

Environment. Moreover in line with groups affirmative action framework, we work
to help people from schedule castes and schedule tribes get access to better
opportunities for education and livelihoods.

They even for fulfilling their objectives towards society have partnered with
community members, civil society organization and concerned government
departments to undergo large scale projects, which have helped in formation of a
positive impact on the lives of people.

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Tata motors in order to fulfill its responsibility towards society that is in order to
fulfill the requirements of CSR have initiated various programs relating to health,
education etc. these programs have made a significant impact on the society.

Various programs launched by Tata motors in the chapter of CSR

are:

AAROGYA (HEALTH)
India being a rural and a poor country is facing with many health related issues
because of lack of nutrition, health facilities because of this the people of the
country suffer from various health diseases. Looking into this problem tata
motors initiated operation aarogya in order to free the society from some harmful
health evils to improve the health of living as well as future generations.

The reason behind aarogya

1. High alarming rate of under nutrition and child stunting among

children of the country.
2. 38% children under 5 years are affected by stunting that means
short height of children in comparison to there age due to lack of
nutrients, suffering irreversible damage to brain capacity.
3. More than half of the women of reproductive age in the country
suffer from anemia.

Strategy adopted by tata motors

1. Programmers launched to address malnutrition and under nutrition. They
also indulged in providing nutritious breakfast.

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 2. Collaboration with ICDS and other implementing partners to hold sessions
for pregnant and lactating women.
3. Health awareness drives to stress on adoption of preventive measures.

IMPACT OF AAROGYA
The mission has till now proven to be significantly successful touching almost
376310 lives being improved. 89% of the malnourished children are in healthy
zone.

Visible behavioral change in health and hygiene awareness.

Vidyadhanam(education)

The basic purpose behind this program is to improve the academic performance
of collage going students. It provides scholarship to needy and meritorious
students along with facilitating them with special coaching classes. It also
initiates to improve school infrastructure and continually enhancing the learning
environment for the students.

Reason behind vidyadhanam

1. The main focus wa till now given on primary education because of which
secondary and senior secondry education is neglected.
2. Millions of students drop out by standard 10th due to lack of finance and
guidance.

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 3. Approximately 50% of 14 years old cannot read a simple text in English
and cannot perform simple division. As per the reports of national
achievement survey.

Strategy adopted by Tata motors

1. Financial assistance being provided to socially and economically backward
students.
2. Special coaching classes for poor students of mathematics, English and
science.
3. They focused on developing infrastructure of schools so that students are
provided with better learning environment.

Impact of vidyadhanam
1. The program has by now benefited the lives of approximately 1 lack needy
and deprived students.
2. School infrastructure and village education have taken a rise.
3. About 5% improvement has been noticed in the performance of the
children attaining special coaching.
4. Scholarships and grants have significantely helped in improvement in
senior and senior secondary education.

Amruthdhara (Drinking Water)

Water scarcity and water inequality is one of the major concerns affecting india’s
overall development. To address this issue tata motors has initiated amrutdhara.

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The program not only relates to concerns relating to safe drinking water, but also
helps in improving health.

With the help of amruthdhara tata motors aspire to become water-neutral and
eventually water positive(especially in green water). Several initiatives have been
taken in context to this such as rain water harvesting and storage, water pooling,
water recycling, etc.

Reason behind amruthdhara

1. As per World Bank nearly 160 million Indians lack access to safe
drinking water.

2. The sanitation facilities especially in rural areas is very poor which

leads to various harmful health diseases.

3. Nearly 20% communicable diseases are linked to unsafe water.

Strategy adopted by tata motors

1. Ensuring availability, accessibility of water in water stressed areas.
2. Various initiatives were taken to solve the problem of water scarcity like
water harvesting, water recycling etc.
3. Enhancing sustainability through community contribution.

Impact of amrutdhara
1. It has made water available to 2 lakh citizens across 413 villages.

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 2. As per reports of WHO per capita availability of clean water is 30
liters.

3. The mission has helped to recharge 201 wells, 303 bore wells and
much more.

4. Soil moisture improvement on 730 acers of land.

Kaushalya
Without the formal skills, the employability of a person gets affected. To address
this issue, TML has partnered with numerous skill development centers across
India. They have named to this skill development program as Kaushalya which
seeks to empower unemployed youth by providing vocational training in
automotive and other industrial trades.

Reason behind kaushalya

1. Only 2.3% of the workforce has received formal skill training.

2. 12 million youth are expected to enter India’s labor force every year.

Strategy adopted by TML

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 1. Train youth in vocational skills for employment areas such as electrician,
nursing assistant and so on.
2. Engage in capacity building of community based groups including women
and farmers, in agriculture and allied industries.
3. Leap program which is one year training program by TML for youth to
become motor vehicle mechanics.

Vasundhara (Environment)
Depletion of forests disturbs the delicate ecological balance and also contributes
to environment change. With the help of vasundhara TML aim to promote
environmental awareness among the people by engaging them in plantation and
cleanliness drives.

The purpose is that environment being a common global concern, any effort at
promoting environment health at local level would benefit the environment as well
as local communities and society at large.

TML has partnetred with communities and ngo’s around the country for helping in
development of vasundhara projects. This approach meets the needs of the local
community and also initiates a sense of responsibility among them. They for the
sake of vasundra have planted almost 1 lakh trees and also engaged themselves
in various environmental awareness sessions.

Seva ( volunteering programme)

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TML is known to nurture a positive culture of volunteering by involving their
employees and their families in meaningfull contribution to social cause. This
helps the employees in becoming a socially responsible individuals that is an
asset to the society. They also engage in helping the communities affected by
natural disasters.

Pulse polio drive

As a part of operation seva over 300 employees in pune volunteered the drive to
eliminate polio from the nation. For this an awareness drive in the form of cycle
rally along with administering polio drops at various polio centers was initiated.
Even the family members of the employees had participated in this drive.

Collaborations:
The world is a dynamic place where neither an individual nor an organization can
survive individually in order to make this mother earth a better place to live an
explore the hands need to be joined and TML knows is well to do so. They
strongly believe in joining hands with other corporations for resource and
knowledge sharing so that the maximum can be achieved out of CSR programs.
NGO’S, corporate and institute partners have really proved to be helpful to
provide vision and direction through participatory and inclusive approach.

TML for the sake of CSR programs have partnered with 80 organizations which
leads to greater impact on society and environment and a higher amount of
sustainability.

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TML’S achievements in CSR and sustainability
(2018)
1. TML conferred with the national energy conservation award for its
Jamshedpur plant, by government of india.
2. TML received a 2 good and 4 good CSR rating by TOI.
3. TML received a tata affirmative action programme(TAAP) juruy award.
4. TML grabs the skoch Bombay stock exchange order-of-merit award.
5. Tata motors, Jamshedpur received the industry champion for sustainable
development goals award.
6. Mr. v suresh of tata motors was awarded as the best CSR head at 5th
world forum awards.

Vision ahead:
TML wish to resort to collaboration for the upcoming years in order to maximize
the achievements of various CSR programs and in order to induce the strength it
is important to join hands with likeminded organizations. The other companies
under tata group have also extended their support to the initiatives of TML.
Technology as improving day by day and placing its footprints all over the
country has also stepped in the minds of TML they have decided to resort to
technology to play a greater role in the execution and implementation of various
programs use of technology will also be beneficial in monitoring these programs.
Use of technology will also effectively help to improve the educational and
agriculture programs thus enhancing the productivity both in the farms as well as
in schools.

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Webliography:
1. www.tatamotors.com
2. https://indiacsr.in
3. Corp-content.tatamotors.com
4. Troindia.in<journal<ijcesr
5. www.dailypioneer.com

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