DECLARATION

This is to notify that this report “Digital Marketing strategies for Volkswagen National
Championship- Ameo Class”has been prepared as a part of my internship formalities. It is an
obligatory partof our MBA program to submit an internship report. In this regard, I would like to
mention that this report has not been prepared for any other purpose like presentation
orinvestigation for any other authorities.

Place- Pune Prajakta Bangale

i
 ACKNOWLEDGEMENT

The internship opportunity I had with Volkswagen India Private Limited was a great chance for
learning and professional development. I take this opportunity to acknowledge the efforts of the
many individuals who helped me completing this project.

I want to express my heartfelt gratitude to Head of Motorsport Mr. SirishVissafor giving me the
opportunity to do my internship project. The supervision and support that he gave truly helped
the progression and smoothness of this program. I would like to thank Mr. MihirBarve
(Manager, Volkswagen Motorsport India) and Ms. Sneha Jain (Asst. Manager, Volkswagen
Motorsport India)for their guidance throughout every step of internship duration and the project
study. The cooperation is much appreciated indeed.

I also thank Ms. Varsha More (HR Department) for giving me this golden opportunity of
interning in Volkswagen India Pvt. Ltd. Pune.

Prajakta Bangale
 INDEX
Sr. No. Title Page No.

1 Executive Summary 4-5

2 Introduction 6-10

3 Organization Profile 11-19

4 Outline of task undertaken 20-34

5 Relevant activity 35-46

6 Learning from Project 46-48

7 Contribution to the organization 49-50

8 Bibliography 50-54