Sandesh Tamrakar|18029548 L2B2

 0RQ1 Outputs

a. Demographic Characteristics of the customers (Frequency tables):

c. Test of Proportion (Nonparametric Test H10%):

b. Test of Proportion (Nonparametric Test

H20%):

d. Test of Proportion (Nonparametric Test H25%):

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 RQ2 Outputs

a. Full Analysis of Service Quality Items:

Frequencies:

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b. Full Analysis of Service Quality Factors:

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c. Average score for each service quality factor is different to 12 (One Sample T-Test)

d. Test of significant difference in the average of each service quality factor and their base
(Independent Sample T-Test)

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 RQ3 Outputs

a. Goodness-of-fit for the type of business b. Test of Association: Type of business & their base
(Chi-square Test): (Chi-Square Test):

 RQ4 Outputs

a. Correlation Matrix of the overall satisfaction & the 3 service quality factors:

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b. Simple linear regression of overall sat and best explanatory service factor (Tangibles):

c. Multiple regression of overall satisfaction & all 3 service quality factors considered together (Step-wise):

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d. Multiple regression of overall satisfaction & all 3 service quality factors considered together & base
of trading (Step-wise):

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