UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

SCHOOL OF SCIENCE AND TECHNOLOGY

DEPARTMENT OF CHEMISTRY
(Spring 2020)
Date: 17 -03-2020 ASSIGNMENT # 1
Student Name:Rashid Ali Student ID: F2018067108

Ethnography descriptive study of a particular human society or the process of making such a
study. Contemporary ethnography is based almost entirely on field work and requires the
anthropologist to fully immerse himself in the culture and daily life of the people who are the
subject of his study. Anthropology is the study of aspects of humans in past and present societies.
There has been some confusion regarding the terms
ethnography and ethnology. The latter, a term more widely used in Europe, encompasses the
analytical and comparative study of cultures in general, which in American use is the academic
field known as cultural anthropology (in British use, social anthropology). Increasingly,
however, the distinction between the two is seen as more existing in theory than in reality.
Ethnography, by virtue of its intersubjective nature, is necessarily comparative. Since the
anthropologist in the field necessarily retains certain cultural biases, his observations and
descriptions must, to some extent, be comparative. Thus, the formulation of generalizations
about culture and the drawing of comparisons inevitably become components of ethnography.

Netnography is a specific approach to conduct ethnography on the Internet. It is a qualitative

and interpretive research methodology that adapts traditional ethnographic techniques to the
study of social networks. As discussed in this entry, Netnography adds specific practices that
include locating communities and topics, narrowing data, managing large digital data sets,
analyzing digitally contextualized data, and navigating ethical issues and research procedures.
difficult online. The nature of researcher immersion and ethnographic participation is also
rigorously addressed within netnography. The new approach has gained wide acceptance within
business research and is spreading to other fields. The use of Netnography as a research tool is
unlimited. Ultimately, it's a cost-effective, discreet, and accurate way to discover the data
companies are constantly looking for. Netnography is carried out in six overlapping steps,
similar to the stages of ethnographic research: developing a research plan, establishing an entry,
collecting and triangulating data, analyzing and interpreting data, ensuring ethical standards, and
reporting on the results of the research and Ideas.