COST BREAKUP FOR VARIATIONS OF AMBY

PERCENTAGE AVID ZEAL ORNET

PURCHASE OF 52% 4,36,800 4,94,500 6,24,000
PART AND BODY
LABOUR 4% 3,36,000 38,000 48,000
R&D, 16% 1,34,400 1,52,000 1,92,000
ENGINEERING
OPERATING 7% 58,800 66,500 84,000
COST
ADVERTISING 6% 50,400 57,000 72,000
PROFIT MARGIN 5% 42,000 47,500 60,000
DEALER 10% 84,000 95,000 1,20,000
COMISSION
EX-PRICE 8,40,000 9,50,000 12,00,000
SHOWROOM
GST & RTO TAX 39% 92,400 1,48,000 2,00,000
TOTAL PRICE 9,37,000 10,98,000 14,00,000

The Amby avid is designed with basic amenities and features that are needed for a car. Zeal
and Ornet are basically upgraded versions of avid. Few features are added to zeal to make
car luxurious and well equipped with features. Upon that in Ornet more features are added
to make it most luxuries and fully equipped with top features. The addition of more features
in Zeal and Ornet has led to increase in price of Zeal and Ornet. This addition of price per
added features is explained in table below.
PRICE SETUP FOR ZEAL AND ORNET BASED ON UPGRADE
PROVIDED UPON BASE MODEL AVID

FEATURE PRICE
POWER REAR VIEW MIRROR 2000
SET OF 2 AIR BAGS 10,000
MULTIFUNCTION WHEEL (SEMI)
(FULL) 2,000
5,000
START/STOP BUTTON 2,000
ALLOY WHEEL 4,000
TUBELESS TYRE (SET OF 4) 20,000
FOG LIGHT 1,200
POWER WINDOW 1,750
(2 WINDOW)
KEYLESS CAR ENTRY 3,500
TRUNK LIGHT 1,000
REAR PASSENGER READING LIGHT (SET OF 2) 1,000
REMOTE FUEL LID OPENER 500
LEATHER SEAT 21,000
(FULL SET OF 5)
REAR SEAT CUP HOLDER WITH ARMREST 1,000
PARKING SENSOR 1,000
DRIVER ARMREST 1,500
GEAR SHIFT INDICATOR 2,000
LEATHER STEERING WHEEL COVER 900
PASSENGER SCREEN 8,500
GLASS ROOF 70,000
POWER FOLDABLE MIRROR 5,000
DAY/NIGHT VISION REAR VIEW MIRROR 5,000
REAR CAMERA 2,000
BRAKE ASSIST 13,000
TYRE PRESSURE MONITOR 4,000
TOUCH SCREEN ENTERTAINMENT SYSTEM 20,000