ORDER NO : BEW11521

EDUCATIONAL LEVEL : Undergraduate

SUBJECT :

TOPIC :

INSTRUCTION : Please see below  the details of a paper to be done. Let me know if
you can do it and how much it will cost please.
Here are some examples of what is already being done.
 
Proposed Case Study
- Boeing 737 MAX fatal crashes - communications with / information
made available to the public - up to the 1st month of the MAX
grounding
 
- The Hawaiian false missile alert (2018) how one mistake can
cause panic and damage credibility in a governmental organization.
 
- The Rise and Fall and Rise of Martha Stewart, insight into the
Imclone insider trading scandal.
 
- The Auckland Massacre (2019)- use of social media by the
attacker  and the response by the New Zealand Prime Minister and
international impact.
 
- Half Marathon 2017 - breakdown in communications between
stakeholders and the effect of this on the  event 
 
- Metro Fire Ballymun
- 2018 Gatwick Drone incident 
- Wexford Co Co - Storm Emma
- Shannon Flooding 2015.
- Whaley Bridge Dam 2019
- Elaine Bromiley tragedy 2007
 
Regards,
 
Steven
 
 
 
This module will provide students with an understanding of the need
for effective communication in an emergency perspective. It will look
at both 

 The context in which, and how, communications can be

used effectively to support the resolution of an emergency
situation
 The needs of an organisation to manage public and
stakeholder perceptions of what has happened in a crisis
or emergency situation.

 
On successful completion of this module the learner will be able to:

 Understand the drivers for communications on the part of

an organisation
 Understand the importance of stakeholders to an
organisation and how they might 

be analysed and prioritised

 Have a strong general understanding of the traditional and

shared media landscape 
 Identify communication priorities in managing a crisis
situation;
 Evaluate the communications impact and direction of a
crisis;
 Contribute effectively to framing their organisation’s
communications strategy;
 Develop and implement a crisis communications strategy;
 Develop and manage effective internal communications in
a crisis;
 Deal effectively with impromptu media queries and manage
effective relationships    

            with journalists;

 Communicate key messages in concise and effective

manner;
 Have an awareness of interview techniques.

Assignment Outline
 
The module is 100% Continuous Assessment (CA) with one piece of
assessed work.
 
Module participants are required to choose a crisis situation and
prepare and analysis in case study form that 

 Sets out the context for the organisation the subject of the
 crisis
 Outlines the events that led to the crisis and the impact
arising
 Analyses the context for communications 
 Identifies the options considered for effective
communications 
 Sets out an assessment of the communications actions
taken and their impact
 Assess the success or otherwise of the actions taken.
 Sets out a view on the effectiveness or otherwise of those
options, and why, and considers what alternate cations
might have been taken, and why.

 
There is a detailed rubric posted on Loop that sets in more detail
that basis of the assessment.
 
Candidates are asked to identify the crisis event on which they plan
to do the case study on this form, which is also accessible though
Loop.  The deadline for confirmation of the case study choice is
17.00, Thursday 24 October.
 
Each candidate will be asked to give a five-minute outline of their
case and the key points being considered at the morning session of
30 November.
 
The submission date for the case study assignment will be 12 noon
on Monday 13     January 2020.
 
Reading List
The following books will inform the learning of module participants.
 
Individual articles relevant to each session of the module will be
posted to Loop in the week preceding each lecture.
 

 Maloney, Kevin & McGrath, Conor, 2019 Rethinking Public

Relations, 3rdEd, Routledge, London 
 Freeman, R. Edward 2007, Managing for stakeholders:
survival, reputation, and success, Yale University
Press,  New Haven 
 Moss, Danny & DeSanto, Barbara 2011, Public relations: a
managerial perspective, Sage London. 
 Coombs, Timothy, 2019, Ongoing Crisis Communication :
Planning, Managing, and Responding, Sage Thousand
Oaks 
 Griffin, Andrew 2014, Crisis, Issues and Reputation
Management, Kogan Page, London 
  Hartley, Kate 2019, Communicate in a Crisis, Kogan Page,
London.

FILE ATTACHED :
   

PAPER TYPE : Assignment

STYLE OF REFERENCING : HARVARD

NO OF WORDS : 3000 Words - 12 Pages

DESIRED PAPER STANDARD : 2:1 Standard Guaranteed

PLAGIARISM REPORT :  

DEADLINE : Oct 20, 2019