SVKM’s Narsee Monjee Institute of Management Studies,

Hyderabad

Post Graduate Diploma in Management

2019-2021

BUSINESS COMMUNICATION-III ASSIGNMENT

COMMUNICATION STYLE OF CEO

Satya Narayana Nadella - Microsoft

Submitted To Submitted By
Prof. Padmashree Radhaswamy Annapurna Purohit
( 80303190104)

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 ACKNOWLEDGEMENT

I, student of Trimester III of NMIMS, Hyderabad would like to express my

special thank of gratitude to Prof. Padmashree Radhaswamy madam who
gave me this golden opportunity to do this wonderful project of Business
Communication on “Communication Style of CEO”. I would also like to thank
madam for constantly supporting and guiding me in achieving the prescribed
objectives of the assignment. It is due to her encouragement and practical as
well as theoretical suggestions that the project got finished within due time
period.

I take an opportunity to acknowledge my indebtedness to our Hon. Director

Dr. Pruthvi Yadav of our college and all faculty members for providing us this
platform.

Date of Submission: 19th March 2020

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 TABLE OF CONTENTS

Satya Nadella - Background 5

About Microsoft 7

7 Principles of Communication 9

7 C’s Of Communication Variations 11

Evaluation of Satya Nadella’s Speeches 12

o Satya Nadella’s Corenote Speech at Microsoft Inspire 2018 12

o 7Attending Future Decoded, a CEO summit in Mumbai 13

o Speech addressing students during Talent India 2014 14

Diffusing The Toxic Culture Of Microsoft 18

Satya Nadella's First Letter To Employees As Microsoft's Ceo 18

Hit Refresh By Satya Nadella (Book) 20

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4
Satya Nadella

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 SATYA NADELLA (INDIAN-BORN BUSINESS EXECUTIVE )
BACKGROUND

Satya Nadella, in full Satya Narayana Nadella, born August 19, 1967, at Hyderabad, India. He
is Indian-born business executive who is the CEO of the computer software company
Microsoft.

Nadella spent his childhood in the southern Indian city of Hyderabad and studied electrical
engineering at Mangalore University . After moving to the United States, he completed a
master’s degree in computer science at the University of Wisconsin at Milwaukee in the
year 1990 and joined work at Sun Microsystems, Inc. as a technology staff. He was left Sun
in 1992 to join Microsoft, where he initially worked on the development of Windows NT, a
landmark operating system that focused primarily at business users. While working full-time
at Microsoft, Nadella also earned (1997) a master’s degree in business administration from
the University of Chicago.

Nadella was promoted consistently through the ranks of Microsoft management. In the year
1999 he became the vice president of Microsoft bCentral small-business service, and within
two years he became corporate vice president of Microsoft Business Solutions. He was
promoted to senior vice president of research and development for the company’s online
services division in the year 2007, and he later worked as president of Microsoft’s server
and tools business, which generated some $19 billion in revenue per year. Nadella was also
executive vice president in charge of the company’s cloud computing platform, which
provided the infrastructure for such Microsoft offerings as the online search engine Bing,
the Xbox Live broadband gaming network, and the Office 365 subscription-based services.

On 4th February, 2014, Nadella became CEO of Microsoft, the third person to hold the office
in the company’s nearly 40-year history, after company’s cofounder Bill Gates and Steve
Ballmer. Nadella’s first major tasks was to supervise the completion of Microsoft’s $7.2
billion acquisition of Nokia Corp.’s mobile-device business, a transaction that had been
announced in 2013 despite the reservations of various Microsoft executives, one of whom
reportedly was Nadella. Shortly after the deal closed in April 2014, he announced the largest
dismissal in Microsoft’s history, 18,000 positions were removed, the majority of which

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involved Nokia. In 2016 Nadella supervised the acquisition of LinkedIn, a business-oriented
social networking Web site.

Nadella co-wrote (with Greg Shaw and Jill Tracie Nichols) Hit Refresh: The Quest to
Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone (2017), which
included a discussion of his life as well as his thoughts on technology and leading.

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 ABOUT MICROSOFT

Microsoft Corporation, driving engineer of PC programming frameworks and applications.

The organization likewise distributes books and sight and sound titles, delivers its own line
of cross breed tablet PCs, offers email administrations, and sells electronic game
frameworks, PC peripherals (input/yield gadgets), and compact media players. It has deals
workplaces all through the world.

Notwithstanding its principle innovative work community at its corporate central station in
Redmond, Washington, U.S., Microsoft works examine labs in Cambridge, England (1997);
Beijing, China (1998); Sadashivnagar, Bangalore, India (2005); Santa Barbara, California
(2005); Cambridge, Massachusetts (2008); New York, New York (2012); and Montreal,
Canada (2015).

Microsoft was established in 1975. Their central goal is to empower individuals and
organizations all through the world to understand their maximum capacity by making
innovation that changes the manner in which individuals work, play, and convey. They
create and showcase programming, administrations, and equipment gadgets that convey
new chances, more prominent accommodation, and improved an incentive to individuals'
lives. They work together worldwide and have workplaces in excess of 100 nations.

They create income by creating, authorizing, and supporting a wide scope of programming
items and administrations, by structuring and selling equipment gadgets, and by conveying
important web based promoting to a worldwide client crowd. Notwithstanding selling
singular items and administrations, They offer suites of items and administrations.

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Their items incorporate working frameworks for figuring gadgets, servers, telephones, and
other astute gadgets; server applications for conveyed registering situations; efficiency
applications; business arrangement applications; work area and server the executives
apparatuses; programming improvement instruments; computer games; and internet
publicizing. They likewise plan and sell equipment gadgets including Surface RT and Surface
Pro, the Xbox 360 gaming and amusement comfort, Kinect for Xbox 360, Xbox 360 extras,
and Microsoft PC embellishments.

They additionally offer cloud-based arrangements that furnish clients with programming,
administrations, and substance over the Internet by method for shared registering assets
situated in incorporated server farms. Instances of cloud-based registering administrations
They offer incorporate Microsoft Office 365, Microsoft Dynamics CRM Online, Windows
Azure, Bing, Skype, Xbox LIVE, and Yammer. Cloud income is earned principally from
utilization expenses, publicizing, and memberships. They likewise give counseling and item
and arrangement bolster administrations, and They prepare and affirm PC framework
integrators and engineers.

They lead inquire about and create trend setting innovations for future programming,
equipment, and administrations. They accept that they will proceed to develop and address
Their clients' issues by conveying a group of gadgets and administrations for people and
organizations that enable individuals around the world at home, busy working, and in a
hurry, for the exercises they esteem most. They keep on making new open doors for
accomplices, increment consumer loyalty, and improve Their administration greatness,
business adequacy, and inward procedures.

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 7 PRINCIPLES OF COMMUNICATION

The 7 C’s of communication, also known as the 7 principles of communication are a valuable
method to guarantee great and business communication. The 7 C's of Communication give a
helpful check list because of which both composed and verbal correspondence go off in a
reasonable, plain, target bunch situated and very much organized way.

CLARITY

Clear or plain language is portrayed by unequivocally, short sentences and solid words.
Fluffy language is totally illegal, as are formal language and banality articulations. By staying
away from enclosures and keeping to the point, the recipient will get an away from of the
substance of the message. Quickly worded data accentuates the embodiment of the
message.

COMPLETENESS

The message must be finished and outfitted to the recipient's impression of the world. The
message must be founded on realities and an intricate message needs extra data and/or
clarification. A decent subdivision of subjects will explain the message because of which
there will be a finished review of what is said.

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CONCISENESS

A message is clear when the storyline is steady and when this doesn't contain any
irregularities. At the point when realities are referenced, it is significant that there is
reliable, supporting data. Methodicallly actualizing a specific proclamation or
documentation likewise adds to clear business correspondence. At the point when
proclamations are changed, they will confound the beneficiary.

CONCRETENESS

Solid business correspondence is likewise about a reasonable message. This is frequently

bolstered by true material, for example, explore information and figures. The words utilized
just as the sentence structure can be deciphered uni-vocally. Nothing remains to the
creative mind.

CONSIDERATION

Speaking with the objective gathering (Consideration). So as to impart well, it is imperative

to identify with the objective gathering and be included. By considering the crowd, the
message can be equipped towards them. Components that assume a job right now model:
proficient information, level of training, age and interests.

CORRECTNESS

A right utilization of language has the inclination. In composed business correspondence,

linguistic blunders must be maintained a strategic distance from and complex failures or an
off-base utilization of action words are not adequate either in verbal correspondence. A
right utilization of language expands dependability and the beneficiary will feel that they are
paid attention to.

COURTESY

Notwithstanding considering the emotions and perspectives of the objective gathering, it is

additionally essential to move toward the crowd in an amicable and polite way. Utilization
of terms that show regard for the recipient contribute towards compelling correspondence.
The equivalent goes for the way wherein you address somebody. Not every person will be
enchanted on the off chance that you utilize a natural type of address and utilization of a
proper location could seem to be excessively removed. By utilizing the word 'they' a bigger
crowd is promptly tended to.

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 7 C’S OF COMMUNICATION VARIATIONS

The 7 C’s of Communication have two more variations that are often overlooked, namely
Creativity and Credibility.

Creativity Credibility

CREATIVITY

A book might be vivacious when the words and sentence structures are utilized
imaginatively and when short sentences are exchanged with longer sentences.
Innovativeness is particularly significant in writings in which search words are utilized, it is
fundamental that the hunt words are continually utilized in an alternate setting.

CREDIBILITY

By creating an environment of trust in a discussion or content, you add credibility to the

message or content. This can be accomplished by an unmistakable and striking 'tone',
which demonstrates that the data you are talking about contains the correct data.

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 EVALUATION OF SATYA NADELLA’S SPEECHES

Satya Nadella’s Corenote Speech at Microsoft Inspire 2018

With regards to public speaking, confidence is vital and Mr. Nadella is a master
in it. “How should we meet the unmet, unarticulated needs of customers?”
That is the issue that guided Satya Nadella's discourse at Microsoft Inspire
2018. It was very visible that how excited he was about his subject, that feeling
must have shined him through any nervousness, if any, while giving his speech.

So as to truly convey to individuals through discourse, you have to have energy

about your subject. Without enthusiasm, your discourse is aimless. While
tending to the 16,000 accomplices going to the gathering, Nadella said that the
open door for the tech network to serve clients in "… this new period of the
shrewd cloud and the insightful edge is far more prominent," it was
unmistakably obvious through this non-verbal communication and voice tone
how energetic he was for his work.
Mr. Nadella is one inspirational, and trailblazing individual. At the point when
he talks, he pours rubies of shrewdness, and we take notes. He never messes
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up an opportunity to use refers to for convincing his audience. While giving the
corenote discourse he said " Our aspirations are strong thus should be our
craving to change and advance our way of life". Another technique used by
him was repetition that ensure him that his audience takes the main points
away from his speech. A portion of his discourse was devoted to Microsoft 365
suite, given how his own day rotates around it. This also promotes clarity in his
main message.

Attending Future Decoded, a CEO summit in Mumbai

Satya Nadella is in India on seven days visit. He began by going to Future

Decoded, a CEO summit in Mumbai. At the occasion, he featured how
dispersed processing is the future and how he expects there would be around
50 billion associated gadgets by 2030.

Nadella additionally says that regarding 54 percent of all workers in tech

organizations would require reskilling as tech is evolving quickly. He used
visuals to help numbers make sense. This is not rare that he incorporates
stunning visuals to help you see the difference between a billion and a trillion
dollars. Most of his speeches are aided by visual aids to engage his customers.

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 Nadella got into a fire-side visit with Reliance CMD Mukesh Ambani too. They
talked about the association between Reliance Jio and Microsoft in
empowering advanced India.
"Each business person in India can possibly turn into a Dhirubhai Ambani or Bill
Gates," Ambani said during the fireside visit meeting with Nadella. Saying that
India has changed enormously in the course of recent decades – from a $300
billion economy in mid 1990s to turning into a $3 trillion economy in 2020 –
Ambani focused on that India is on target to get one of the best three
economies of the world.
Nadella never fails to use storytelling and examples whiles giving speech or
interating with someone. Here, he spoke about the various Microsoft platforms
such as Dynamic 365 and LinkedIn and how they are being used by clients to
enable their businesses. He refered to models from customers, for example,
Apollo Hospitals, Ola, Myntra and even Royal Enfield.

Discussing application advancement, Nadella said around 72 percent of

designers will be working outside of the tech business in India. He additionally
featured how profitability apparatuses like Microsoft Teams can help.

Satya Nadella's secret to success – Speech addressing students during Talent

India 2014

Mr. Nadella started his speech by addressing the audience he said “It’s such an
privilege to be here, it’s such an humbling experience to be here” followed by a
small story of his experience in India. This is a great way to start a speech to
get complete attention from the audience. When you start off with the words,
“Once upon a time…” or you tell the audience that a story is coming. People
immediately settle down, become quiet, and lean forward to listen to you.

Here are the highlights of Satya Nadella's speech:

1. The vitality is unmistakable, the hopefulness is here to see.

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2. As you get ready to change the world, the open door before you is
unmatched.

3. Every one of you speak to a multi-disciplinary way to deal with advancement

- and that will change what's to come.
4. The mobile first, cloud initially is an extremely rich canvas for advancement -
it isn't the gadget that is versatile, the individual is versatile..
How might we make stages, how might we be the devices supplier with the
goal that others can understand their latent capacity? Today we propelled our
business cloud administrations.
6. The vitality you make around you is maybe going to be the most significant
property - over the long haul EQ bests IQ. Without being a wellspring of vitality
for other people, next to no can be cultivated.
7. Each open door I got I accepting it as a learning experience.
8. You need to begin to look all starry eyed at what you do in light of the fact
that everything else then turns out to be so natural. Above all it is maybe the
most ideal approach to discover significance in what you do...
9. Quotes Mahatma Gandhi - Live everyday as if it your last day but learn as if
you are going to live forever.

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 DIFFUSING THE TOXIC CULTURE OF MICROSOFT

When Satya Nadella became CEO of Microsoft in 2014, he acquired an

organization whose culture was known for hostility, infighting and double-
crossing among its most noteworthy administrators. To turn the organization
around, he made the individuals from his senior initiative group read the book
" Nonviolent Communication" by clinician Marshall B. Rosenberg.To turn the
company around, he made the members of his senior leadership team read
the book “Nonviolent Communication” by psychologist Marshall B. Rosenberg.

Nandella handed out copies of the 2003 book at his first executive meeting.
It was a a sign that he was a effective communicator and he planned to run
Microsoft differently than his predecessor, Steve Ballmer.
Two of the most important and effective communication components shown
by him were:

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 Observing what is happening in a situation.
 Addressing what you want by requesting a concentration.

SATYA NADELLA'S FIRST LETTER TO EMPLOYEES AS MICROSOFT'S CEO

Clear thinking and simple expression are the two important virtues of effective
communication. A good letter should show its idea directly and clearly. Mr.
Nadella on his first day on the job he's sent a letter to the whole staff. In the
letter, Nadella clearly speaks of what he thinks makes Microsoft a great
company, and where he thinks it can go in the future.

He cautions that "While we have seen extraordinary achievement, we are

eager to accomplish more. Our industry doesn't regard custom — it just
regards advancement." Nadella additionally spreads out a touch of his
arrangement for the organization. Transmission of maximum information by
using minimum words was clearly reflected in his writing.

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 He specifies that he mentioned Bill Gates to assist more than he has in the
previous scarcely any years, and maybe more critically, he talks by and large of
concentrating the organization on what it specializes in. He says "We have to
organize advancement that is focused on our fundamental belief of enabling
clients and associations to 'accomplish more.'" The methodology utilized in the
letter was. The approach used in the letter was very friendly and convincing.

The letter began with a positive note by saying “Today is a very humbling day
for me. It reminds me of my very first day at Microsoft, 22 years ago. Like you, I
had a choice about where to come to work. I came here because I believed
Microsoft was the best company in the world.”

Mr. Nadella maintained the the positivity and optimism throughout the letter,
he ended the letter by writing “Many companies aspire to change the world.
But very few have all the elements required: talent, resources, and
perseverance. Microsoft has proven that it has all three in abundance. And as
the new CEO, I can’t ask for a better foundation. Let’s build on this foundation
together.”

By the end he introduces himself to all the employees by writing six to seven
lines about who he is followed by why he is here. The letter contained all the
essential points a employee should know about his/her new CEO.

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Of all the forms of written communication, letters are the most common and
the most personal. Mr. Nadella makes a proper use of different principles of
communication while writing a letter.

HIT REFRESH

Hit Refresh (distributer: Harper Collins) is a book that is the outline Nadella has
as a main priority as he attempts to change the way of life of Microsoft from
know everything to learn-it-all. The new culture at Microsoft is tied in with
tuning in, finding out more and talking less.

The book is a stupendous report in evolving society. Nadella's choice to

dispatch Windows 10 in Kenya rather than Sydney was a push to assemble a
culture of incorporation. The two nations have taught and technically
knowledgeable clients just as ability holes. Building a culture that fixates on the
client isn't simple.

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Hit Refresh is a decent gander at Nadella's perspective on initiative. Here are
the three things pioneers need to do:
1. Bring clarity to those you work with. Rearrange things.
2. Generate energy around your teams and the company. Build teams that are
stronger today and tomorrow.
3. Find a way to deliver success. Balance short term and long term. Innovate.
Be global minded.

Another terrific chapter of the book is about “Friends or Frenemies”. Ballmer

derisively referred to Apple as the “fruit company”. Satya knows that he is
leaving the audience shell-shocked when he pulls out an iPhone from his
pocket. But this one has Microsoft software and applications on it. Being able
to collaborate and compete with the giants in the marketplace means walking
the tight rope. He has formed partnerships with his fiercest rivals – Apple,
Google, Facebook, Amazon – the AGFA companies.

“Sometimes that means working with old rivals and sometimes it means
forging surprising new partnerships.” – Satya Nadella

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He speaks of the strengths of his competitors with respect and acknowledges
the need to find smart ways to partner with companies that have a strong
market position with their service or device. Time and again while reading the
book, I felt it is a book written by a leader who has no fear of being authentic
and vulnerable.

He speaks about his biggest fumble at Grace Hopper when he told an audience
at the celebration of women in computing that they should not ask for raises
but instead trust that hard work and the long-term efficiency of the system
would reward them.

What makes Hit Refresh so interesting is Nadella’s capacity to acknowledge his

mistake, laugh at it and inviting Microsoft employees to look at the video and
learn from it. That is truly a leadership lesson devoid of a preachy tone that
most leaders cannot help but adopt.

Each business shift seems to have been triggered by reflection. That is the ring
of authenticity and vulnerability that comes through in Hit Refresh. The book is
a hit. But more than that, it is a refreshing read.

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