Professional Documents
Culture Documents
PART 1
Cover Page
Preface
Acknowledgement
Executive Summary
Declaration
Index
List of Figures
List of Tables
PART 2
(Chapter I) – Overview of FMCG
Introduction FMCG
History
Growth
Market Scenario - Indian
Customer Demographics
Market Players
Prospects/ Trends
Strategies Opted
Opportunities
(Chapter II) – Company Overview
Company Background
History
Timeline
Competitors
Market Structure
Product Portfolio (Product mix, customer demographics)
Global Network
Survey** & Customers insights
(Chapter III) – Financials & Non-Financial Analysis
Market share/ Profits for the past 5 years
Do about any 2 to 3 financial analysis with proper interpretation.
Porter 5 force
SWOT
Strategic Management ke concepts (SM Ch. 6)
(Chapter IV) – Misc.
Business Model of Emami
Crisis Management
HR practices involved
Job opportunitiess
Innovative Practices
(Chapter V)
Feasible recommendations.
Future scope of the project.
Conclusion
Annexure
Bibliography