PESTEL Analysis (CaShake)

POLITICAL
 Possible implementation of Excise Tax on Sugar
- We consider sugar as one of our major raw materials.
- We use sugar to make cassava rolls.
- Condensed milk and flavored powdered drinks both contained sugar.
 City Ordinance No. 10-109 (Bawal ang Plastik sa Lungsod ng Muntinlupa)
- If this city ordinance will be strengthened, it will greatly affect the business
packaging for alog-alog
ECONOMIC
 Inflation of Raw materials
- Any inflation of the raw materials we need in our business will also affect the
production cost, resulting to some changes in the price of our product
SOCIAL
 Health conscious customers
- Some customers avoid sugar intake, they prefer healthy snacks or drinks such as
pure fruit juice or any food which contained lesser amount of sugar
ENVIRONMENTAL
 Unpredictable weather
- It will affect the sales of the business simply because weather will influence the
willingness of a customers to purchase the product (e.g who wants to buy a cold
drink when the weather is cold too?)