Assignment # 01

Submitted to: Ma’am Syeda Samar Bokhari

Submitted by: Shehryar
Dated : March 16, 2020.
Subject : Communication skills.
Degree : BBA-2
TOPIC: Importance Of Intercultural Communication.

Department of Management Sciences

University of Wah
WahCantt
IMPORTANCE OF INTERCULTURAL
COMMUNICATION IN COMMYNICATION
SKILLS

Definition:
Intercultural communication involves the sharing of information across different
cultures and social groups, including individuals with different religious, social,
ethnic, and educational backgrounds. It seeks to understand the differences in how
people from a variety of cultures act, communicate, and perceive the world around
them.
Communicating With People From Different Cultures
Communicating in intercultural environments can be complicated. It can take time to
recognize and respond to people from high- and low-context cultures, and these
represent just one framework for approaching intercultural communication

Remove Cultural Barriers

Intercultural communication training is incredibly important to breaking down
cultural barriers and building awareness of cultural norms, as well as enhancing
self-awareness and communication skills. This form of communication allows
individuals to adapt their skill set to meet the intercultural collaboration needs that
global businesses value.

Improve Negotiation Skills

Intercultural communication also enhances the ability to negotiate, which increases
individual marketability. Each culture has its own set of rules when it comes to
negotiating. Some experts recommend integrating a cross-cultural framework for
people who work with multiple cultures every day.

It also help individuals improve their negotiation skills:

 Cultural Themes may be rooted in religious or folk beliefs and need to be

integrated when developing a negotiating strategy.

 Communication is key, since subtle differences in language can have a big

impact on how negotiation messages are given and received.

 Group Dynamics significantly influence the sales process, since decision-

makers may not actually be at the table but represented by various parties, such
as family members.

 Globalization requires global brands to adjust to local cultures and markets

to be relevant and successful.

 Process Engineering in global companies needs to be addressed, since

resources may not be uniform across locations and may impact the flow and
timing of the negotiation process.

 Time Orientation varies significantly throughout cultures and can greatly

influence expectations and the pace of negotiations.

THE END