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SWOT Analysis
Strength Weakness

1) Flexible and innovative. 1) Post training required.

2) Independence of time and location. 2) High speed internet connection required.
3) Environmental protection. 3) Lack of physical control of data

Opportunities Threats

1) Standardize process. 1) Data is not secure.

2) Quick solution of the problem. 2) Lack of specific standard regulation(local,
3) High technology work environment. national and international).
3) Hidden cost of backup problem and recovery.

Marketing MIx:

Product/Service:

Mobile application
SEO
Word press
Website designing

Place:

Our business doesn't need any specific big place for their start up, so we start our business from a
small apartment.

Promotion:

We promote our business through social media because most of the people are direly using it.We
also used the E.mail method which can be helpful to convert visitors into customers. We also
used BtoC methods which are business to customers and build strong links with people and
encourage them to become our customer. We can also use print media for advertising.
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Pricing:

SEO:
Search engine optimization is the process of improving a website with elements which helps
customers to find you quickly and easily. We offer less price as compared to our competitor.
About 25000

WEB design and development:

It is an important part for your marketing campaign.Web design essentially acts as the first
impression of your company to online customers. Which makes it a crucial part of your
marketing strategy, so here we come to help you and provide quality services at a very low price.
1250,000

Wordpress:
We create clean and robust wordpress applications that really sign and deliver better business
results for you as time goes on. As we scene that every software company provide this service on
high range but we give our customer best quality with minimum range.30,000

Mobile Application and designs:

Mobile usage is increasing day by day as we all see so different mobile applications are
demanded which we create for you any kind of application.It costs too much as we see our
competitors but we tried to give you on low cost from others. 150,000

Human Resource:
Initially we are not hiring large numbers of employees but we urgently need some experts but
after expanding business we will hire on a large level.

Job titles:
designer,web developer,SEO expert,php developer,wordpress developer and mobile app
developer.

Their Daily responsibilities:

Web Developer duty:

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❏ Writing well designed,testable,efficient code by using best software development

practices.
❏ Creating website layout/user interfaces by using standard HTML/CSS practices.
❏ Integrated data from various back end services and databases.
❏ Create and maintain software documentation.
❏ Be responsible for maintaining,expanding and scaling our site.
❏ Corporate with a web designer.

SEO Expert duties:

❏ Preparing details strategy report
❏ Filling website and other content with effective keywords.
❏ Writing effective SEO content for blog,website and social media accounts.
❏ Compiling and presenting SEO guidelines.
❏ Analysing keyword and SEO techniques used by competitors.

Wordpress Developer:
❏ Generating wordpress theme and plugin.
❏ Conducting website performance test.
❏ Creating website architecture.
❏ Designing and building the website front-end.
❏ Troubleshooting content issue.

PHP Developer:
❏ Strong knowledge of PHP web framework.
❏ Understanding of MVC design pattern,
❏ Knowledge of object oriented PHP programming.
❏ Basic understanding of front end technologies such as JAVA,HTML5 and
CSS3.
❏ Familiarity with SQL/NoSQL databases and their declarative query languages
❏ integration of multiple data sources and databases into one system.
❏ Strong knowledge of the common PHP or web server exploits and their
solutions
❏ Familiarity with limitations of PHP as a platform and its workarounds

Mobile Application Developer:

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❏ Support the entire application lifecycle (concept, design, test, release and
support)
❏ Produce fully functional mobile applications writing clean code
❏ Gather specific requirements and suggest solutions
❏ Write unit and UI tests to identify malfunctions
❏ Troubleshoot and debug to optimize performance
❏ Design interfaces to improve user experience
❏ Liaise with Product development team to plan new features
❏ Ensure new and legacy applications meet quality standards