id,"ToS","order"

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HENNIG-THURAU T, 2004, J INTERACT MARK, V18, P38, DOI 10.1002/DIR.10073,"Raiz",2
GODES D, 2004, MARKET SCI, V23, P545, DOI 10.1287/MKSC.1040.0071,"Raiz",3
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BASS FM, 1969, MANAGE SCI, V15, P215, DOI 10.1287/MNSC.15.5.215,"Raiz",8
BROWN JJ, 1987, J CONSUM RES, V14, P350, DOI 10.1086/209118,"Raiz",9
ZHU F, 2010, J MARKETING, V74, P133, DOI 10.1509/JMKG.74.2.133,"Raiz",10
TRUSOV M, 2009, J MARKETING, V73, P90, DOI 10.1509/JMKG.73.5.90,"Tronco",1
DE BRUYN A, 2008, INT J RES MARK, V25, P151, DOI 10.1016/J.IJRESMAR.2008.03.004,"Tronco",2
LAMBERTON C, 2016, J MARKETING, V80, P146, DOI 10.1509/JM.15.0415,"Tronco",3
KOZINETS RV, 2010, J MARKETING, V74, P71, DOI 10.1509/JMKG.74.2.71,"Tronco",4
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YADAV MS, 2014, J MARKETING, V78, P20, DOI 10.1509/JM.12.0020,"Tronco",6
DE MATOS CA, 2008, J ACAD MARKET SCI, V36, P578, DOI 10.1007/S11747-008-0121-1,"Tronco",7
DE VRIES L, 2012, J INTERACT MARK, V26, P83, DOI 10.1016/J.INTMAR.2012.01.003,"Tronco",8
ANDERSON EW, 2003, J CONSUM RES, V30, P115, DOI 10.1086/374694,"Tronco",9
VILLANUEVA J, 2008, J MARKETING RES, V45, P48, DOI 10.1509/JMKR.45.1.48,"Tronco",10
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DIDRY N, 2019, RECH APPL MARKET-ENG-a, V34, P105, DOI 10.1177/0767370119828649,"Hojas",2
APPEL G, 2020, J ACAD MARKET SCI, V48, P79, DOI 10.1007/S11747-019-00695-1,"Hojas",3
APPEL G, NA, J ACAD MARKET SCI, DOI 10.1007/S11747-019-00695-1,"Hojas",4
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WANG Y, 2019, SUSTAINABILITY-BASEL, V11, DOI 10.3390/SU11133596,"Hojas",14
JIANG K, 2018, J BUS RES, V86, P374, DOI 10.1016/J.JBUSRES.2017.09.026,"Hojas",15
DE ALMEIDA MIS, 2016, RBGN-REV BRAS GEST N, V18, P545, DOI 10.7819/RBGN.V18I62.2620,"Hojas",16
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TAUNI MZ, 2017, PERS INDIV DIFFER, V108, P55, DOI 10.1016/J.PAID.2016.11.048,"Hojas",28
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BAO TT, 2016, INT J BUS, V21, P99,"Hojas",42
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DIVAKARAN PKP, 2017, J INTERACT MARK, V38, P12, DOI 10.1016/J.INTMAR.2016.10.004,"Hojas",44
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PANIGYRAKIS G, NA, INT J ADVERT, DOI 10.1080/02650487.2019.1663029,"Hojas",47
LEE LWY, 2018, J BUS RES, V86, P356, DOI 10.1016/J.JBUSRES.2017.07.017,"Hojas",48
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0517-023047,"Hojas",9
279,"Hojas",30

985,"Hojas",36

2.003,"Hojas",49