ASSIGNMENT OF MILLAT TRACTOR

SPACE MATRIX
Internal Strategic Position External Strategic Position
+1 worst and +6 Best -6 worst and -1 best
Financial Strength (FS) Score Environmental Stability (ES) Score

Return on investment +5 Technological changes -2

Leverage +4 Rate of inflation -1
Liquidity +6 Elasticity of demand -2
Cash flow +5 Taxation -4

TOTAL +5 TOTAL -2.25

Internal Strategic Position External Strategic Position

-6 worst and -1 best +1 worst and +6 Best
Competitive Advantage CA Score Industry Strength (IS) Score

Market share -1 Barriers to entry +6

Product quality -1 Growth potential +4
Brand and Image -3 Access to Financing +4
Product life cycle -2 Consolidation +5

TOTAL -1.75 TOTAL +4.75

+6

Conservative 2.75 Aggressive

-6 +6

Defensive Competitive

-6