SWOT MATRIX OF MILLAT TRACTORS
STRENGHTS-S
OPPORTUNITIES-O
1. Low mechanization in the
agriculture sector
2. High growth in population
3. Export market world wide
4. Solar tube wells
5. Low cost harvesters and
other agriculture products
6. Electric and hybrid
technology for tractors
THREATS-T
1. Increase in sales tax
2. Floods
3. Law and order situation
4. High inflation and poor
economic conditions
5. Energy shortage
6. High cost of diesel fuel
7. Climate change and
pollution created by
agriculture sector
WEAKNESSES-W
1. Nominated by Forbes
magazine as best
managed company
2. Low cost manufacturer of
Tractors
3. Strong R & D department
4. ERP system
5. Best Supply chain
practices
6. In house capability of
manufacturing intricate
components
7. Ownership of employees
8. High dividend payout ratio
SO STRATEGIES
1. Export market in Africa
and CIS countries
needs to be tapped
( O3, S2)
2. Electric and hybrid
tractors needs to be
developed ( O6,S3)
3. Solar tube wells
should be developed
( O4, S3)
4 Low cost mechanized
products which will
improve productivity in
the agriculture may be
developed ( O5, S3)
ST STRATEGIES
1. Sales tax issue needs to
be negotiated with the
Government ( T1,S7)
2. Electric tractors may help
in energy shortage and
pollution issue ( T5, 6,7,
S6)
1. Underutilized capacity of
tractor production
2. Decline in sales and
profitability
3. Fixed cost increasing per
unit because of low
production
4. Millat Tractors are not
environment friendly
WO STRATEGIES
1. Exporting tractors will
utilize the production
capacity ( O3, W1,
W3)
2. Electric and hybrid
tractors will help in
reducing the pollution.
( O3,W4)
WT STRATEGIES
1. Export market will help
in improving the
economic conditions of
the country ( T 4,
1 W 1, 3)
2 Electric Tractors will
help in reducing energy
shortage and climate
change issue ( T5,6,7 W
4)