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Doordarshan breaks own record; most-watched TV channel

with 1.9 bn views
In Week 14, DD National has broken its own record achieving viewership figures of 1.9 billion,
according to Broadcast Audience Research Council (BARC) data
BusinessToday.In | Friday, April 17, 2020 | 15:59 IST

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DD National popularly known as Doordarshan has become the most-watched channel for
two consecutive weeks. In the 13th week of the year, from March 28 to April 3, DD national
had received 1.5 billion viewership figures and has created a record for the highest
viewership figures in the channel's long history. In Week 14, DD National has broken its own
record achieving viewership figures of 1.9 billion, according to Broadcast Audience Research
Council (BARC) data.

Prasar Bharti, the government broadcaster and owner of DD National, celebrated the
achievement of DD National in a tweet. The government broadcaster wrote, "DD National
continues to be No. 1 for two consecutive weeks in a row."

Prasar Bharati
@prasarbharati

DD National continues to be No. 1 for two consecutive weeks in a

row#IndiaFightsCorona#IndiaFightsBack

Ever since DD National started re-broadcasting classic shows such as Ramayan and
Mahabharat as part of its lockdown broadcasting schedule,  the channel's TRP has gone
through the roof. The inaugural episode of Ramayan had an audience of 34 million which is
equivalent to a rating of 3.4 per cent. The re-telecast of the same episode in the evening
garnered a viewership of 45 million Indians. The rating in the evening broadcast had
increased to 5.2 per cent. These were the highest figures achieved by any Hindi GEC program

 since 2015 according to BARC.

In the 14th week of the year, from April 4 to April 10, the channel recorded 1.9 billion weekly
impressions and was far ahead of Dangal which had the second-highest viewership figures.
Dangal had managed 1.03 billion impressions in the same time period. In terms of shows,
Ramayan continued to be rating juggernaut amassing 61 million impressions for the Week
14 of 2020.  The second position was also held by a DD National show. Mahabharat had 16
million impressions.
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DD National topped in both Hindi GEC Rural and Urban. The channel garnered 810 million
weekly impressions in rural areas. In Urban areas, it fared a bit better with 1.09 billion weekly
impressions.

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