INRODUCTION:-

In a country like India, Media and entertainment industry is having a huge opportunity to
grow better than other countries because of majority are interested towards electronic media
and entertainment and internet with huge population base (say more than 130 crore). This
industry has been largely driven by increasing digitization over a decade and the internet
became as a mainstream for the majority people.

The size of the industry grew to Rs.1436 billion for the FY-18 with compounded average
growth rate of 10.90 per cent, employs 3.5 to 4 million in 2017, Print media grew 40 per cent
in 2017 and most growing segments is advertising, stood at second after China.

The media and entertainment industry in India consists of many different segments under
its folds such as television, print, and films. It also includes smaller segments like radio,
music, OOH, animation, gaming and visual effects (VFX) and Internet
advertising. Entertainment industry in India has registered an explosive growth in last two
decades making it one of the fastest growing industries in India.

From a single state owned channel, Doordarshan in the 1990s there are more than 400 active
channels in the country.

Worldwide, 2010 saw the global economy begin to recover from a steep decline in 2009.
Improved economic conditions in 2010 played a major role in a rebound in customer spend.
Since the world economy begin to recover from the global financial crisis of 2008, improved
economic conditions played a major role in rebound in consumer spend.

While India was not critically impacted by the downturn in 2008 and 2009, it demonstrated
one of the highest growth rates this year and continued to at a healthy pace. The rising rate of
investments by the private sector and foreign media and entertainment (M&E) majors have
improved India's entertainment infrastructure to a great extent.

ENTERTAINMENT SECTOR SEGMENTS:

 Television industry

Television is one of the major mass media of India and is a huge industry and has thousands
of programs in all the states of India. Today India boasts of being the second largest
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television market in the world. The small screen has produced numerous celebrities of their
own kind some even attaining national fame. TV soaps are extremely popular with
housewives as well as working women. Approximately half of all Indian households own a
television. Television first came to India in the form of Doordarshan (DD) on Sept 15,
1959. Doordarshan is the National Television Network of India and also one of the largest
broadcasting organisations in the world. Apart from the state run Doordarshan, there are six
DTH players with 54.52 million DTH users in India with the present prediction; it is likely to
overtake the US in terms of the largest DTH market in the world

 Print industry

The Indian print media industry is expected to grow by 9.6 per cent over the period 2010-
15.[7] The print industry is expected to grow from Rs 128 bn in 2006 to Rs 232 bn by 2011, at
12.6% CAGR. While the newspaper industry is estimated at Rs 112 bn, the magazine
segment is valued at Rs 16 bn. The newspaper industry is also projected to perform well for
the next five years growing at a CAGR of 10.1 per cent according to a report titled "India
Entertainment and Media Outlook 2011" by PricewaterhouseCoopers. Indian print industry is
growing strong and is expected to grow similarly while the global print industry is moving
towards digitalisation and showing a negative growth rate year on year.

Print industry in India is the world's second largest with over 90 million copies in circulation
daily after China with 130 million copies in circulation daily.

Most newspaper has an online presence and a growing view counts on their portals. With the
rise in literacy in past decade has let to the rise of regional newspapers, they have much
greater reach and a large audience to entertain. Magazines have not been at their best
performance in past few years. However, niche magazine are doing well and is expected to
show positive growth.

The major challenge faced by this segment of media and entertainment industry is newsprint
which continues to threaten profitability. Newsprint forms a major component of the cost of
publishing a newspaper. It is roughly 40 -50 percent of the total cost.

 Film industry

Films are the most important form of entertainment in India. Film industry in India is among
the largest in the world in terms of films produced (approximately 1000) in different

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languages which include films in Hindi, Kannada, Bengali, Tamil,marathi, Telugu, Punjabi
and Malayalam. Approximately twenty-three million Indians go to see a film every day. Film
Federation of India is the apex body of film industry in India whose objective is to popularise
and promote the cinema Bollywood accounts for 46 percent of the total Indian film industry
revenues film industry experts. According to unofficial estimates available in January 2001,
the Indian film industry has an annual turnover of Rs. 60 billion (approximately US$1.33
billion). It employs more than 6 million people, most of whom are contract workers as
opposed to regular employees. As at the start of 2001, a reasonable budget film in Hindi
could cost US$1.75 million. A low budget Hindi film can be made for even as low as Rs. 15
million.

 Radio industry

Radio broadcasting in India started in British India in 1923 with the Radio Club of
Bombay. All India Radio (AIR) was established in 1936 which is one of the largest radio
networks in the world including the AIR FM. AM, FM and even Satellite Radio have made a
huge impact on the Industry in India. Famous stations are Radio Mirchi (of the Times Group)
has maintained a lead position in most cities it operates in and other channels like Radio City,
Red FM, Big FM, Fever, Radio One have also been able to get significant traction.

In the last 5 years, the Radio industry in India has seen a compound annual growth rate of
approximately 20% and has grown to a size of around Rs. 8.3 billion in 2008. By the end of
the 2010, there were 245 active radio stations in India and had a market size of INR 10
billion. It registered a cumulative growth rate of 11 percent from 2007 to 2010 One of the
major reasons for such an interest in the industry is the increased profitability. The
government has cut the license fees to 1/10th of the previous amount.

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BOLLYWOOD FROM AN ECONOMIC PERSPECTIVE

Wikipedia defines Bollywood as the “sobriquet for the Hindi language film industry, based in
Mumbai, India”. In reality, it is not only a term, but an emotion, a panoramic display of the
culture of India over different time periods. Apart from being a huge influence on society in
terms of new ideas, notions and trends, it also contributes to 0.5 % of the country’s GDP. The
industry works on both monetary incentives i.e. profits and non-monetary incentives like
fame, popularity and goodwill.

1.Demand for Movies

Bollywood movies have elastic demand in the short run because the viewers have a lot of
options to choose from or to not watch any movies at all. In the long run, demand is inelastic
since the viewers have no option but to watch the movies made by the same producers.

2.Bollywood as an Oligopolistic Industry

Bollywood can be categorised as a mildly oligopolistic industry with movies as the normal
goods being sold. This is primarily because of the small number of dominant suppliers in the
market. Few producers, like Sajid Nadiadwala, Karan Johar, Ekta Kapoor, Rakesh Roshan
and Aditya Chopra make the largest chunk of movies and even though smaller producers
exist, their market share is minimal. Though, technically, there is free entry or exit of firms in
the market, it is very difficult for a new actor/producer/director to capture the market because
of consumers’ loyalty to the existing market players. Further, the producers participate in
non-price competition including aggressive promotion and added benefits to customers.

3.Traces of Collusion

The cost of production of any Bollywood movie is fixed depending on a number of factors.
However, it is observed that the rate of tickets is sky high on the weekends as compared to
the weekdays for a particular movie in a particular movie theatre. This is a clear sign that

4
producers and theatres exploit the high demand by keeping high prices to earn more profit. If
all the sellers keep high prices, the consumer has no option but to pay more or to not watch
the movie at all.

The act of increasing prices together and the monotony in topics are signs of collusion in the
movie industry.

4.Specialisation and Diversification

Music and dance have been a part of the culture and tradition of India since ancient times.
The people of our country are well versed in various art forms which are further used in
Bollywood movies. Hence, this experience makes Indian artists “specialists”.

Further, there is a lot of diversity in India in terms of different dance and music styles which
leads to significant diversification in movie making.

Due to these two factors, Bollywood has a huge consumer base since it caters to all types of
viewers.

5.Cultural Integration due to Bollywood

Most of us know about the special features of various cities in the country. For eg. Bombay
as the City of Dreams, Gujarat as the Garba Capital, and Wasseypur as the place with desi
dons etc. The movie industry has a substantial role to play in this. Hence, by watching movies
we get to know about a lot of different traditions, cultures and quirks of different parts of the
country. This is what is meant by cultural integration through media.

6. Economic advantages of Bollywood

Movie making is a process which involves a lot of people, right from actors and directors to
spot boys, camera men and even event managers. So, in a way, making a movie provides
employment to several people at the same time.

Also, Bollywood is not an independent industry. It has a lot of subsidiary jobs such as set
making, transportation of equipment, advertising, wardrobe designing etc.

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7. Entertainment Tax

Entertainment tax is a tax imposed by the government on feature films getting a wide release
in India. It increases the price that the viewers have to pay and subsequently reduces the
demand, following the Law of demand.

However, if used correctly, the Entertainment Tax can be used in controlling the demand for
certain movies and for other social awareness motives.

MARKET SIZE OF THE INDUSTRY

The number of individuals in a certain market who are potential buyers and/or sellers of a
product or service. Companies are interested in knowing the market size before launching a
new product or service in an area.

Market size refers to the maximum total number of sales or customers your business can see,
often measured over the course of a year. It's helpful to know the potential market size before
launching a new product line or line of business, since that can help you understand if it's a
worthwhile investment of your time and money. A related concept is market share, which
refers to the total part of the market a business has as its sales or customers.

6
TOP 10 COMPANIES

1. Yash Raj Films

2. UTV Motion Pictures Ltd
3. Eros International
4. Red Chillies Entertainment
5. Rajshri Production
6. Bhansali Production
7. Dharma Production
8. Vishes films
9. Excel entertainment
10. Anurag Kashyap Films Pvt Ltd

7
TOP 3 COMPNIES:-

1. Yash Raj Films

YRF was founded by Yash Raj Chopra, a veteran of the Indian film industry, in 1970. Yash
Chopra started out as an assistant to his elder brother, B.R.Chopra, and went on to direct five
films for his brother's banner - B.R. Films. YRF controls almost every part of the value chain
from production to post production, domestic and international distribution, music, home
entertainment, marketing, design, digital, licensing, merchandising, talent management, brand
partnerships, music studios and film studios - all in-house facilities. YRF has its own fully
integrated studio that houses shooting stages and sound studios and is headquartered in
Mumbai. After the death of founder Yash Chopra in 2012, his son Aditya Chopra took over
as Chairman and Managing Director of the company.

Notable flicks: Deewar, Mohabbatein, Veer-Zaara, DDLJ, Darr, Dhoom 3,

Mardaani

Yash Raj Films's headquarters is in Long Island City, New York. Yash Raj Films has a revenue of
$122.7M, and 257 employees. Yash Raj Films's main competitors are Sony Entertainment Television,
Viacom 18 and Krisang Motion Pictures. As of January 2019, Yash Raj Films has 14.2M fans on
Facebook and 2.1M followers on Twitter.

2. Eros International

Eros International Media Ltd (also known as Eros India) is an Indian motion picture
production and distribution company, based in Mumbai, India. Founded by Arjun Lulla in
1977, it is one of the leading production and distribution companies in India. Currently, his
sons Kishore Lulla[3] and Sunil Lulla are managing the company.

Eros co-produces, acquires and distributes Indian films in multiple formats worldwide,
including theatrical, television syndication and digital platforms. Eros has over 2,000 films in
its library which include Hindi, Tamil and other regional language films.

In 1977, Mr. Arjan Lulla started the company. In 1981, he founded the company Jupitar
Enterprise with Mr. Kishore Lulla and Ms. Bhagibhai Lulla. On August 19, 1994 Rishima

8
International Pvt Ltd was founded. It was a private limited company. Though its subsidiary
"Eros International Films", the company produced and distributed films. On April 1, 1999,
the company acquired the entire Jupiter Enterprise. Their first jointly produced film was
Waqt (2005). On July 25, 2000, the name was changed to Eros Multimedia Private Limited.
The name was again changed to Eros International Pvt Ltd on November 20, 2008. On
September 16, 2009, the company was converted into a public limited company and on
November 18, the name was changed to the present name Eros International Media Ltd.In
2010, Eros International Media Limited was listed on the Bombay Stock Exchange (BSE)
and National Stock Exchange (NSE) in India.

3.UTV Motion Pictures Ltd

On 2 December 2011, UTV Movies launched in Canada on Rogers Cable via a partnership
with Soundview Broadcasting. The channel subsequently shut down in December 2012. It is
expected to re-launch in Canada in 2014 via a partnership with Asian Television
Network.UTV Movies International officially launched in Canada on Bell Fibe TV on 17
July 2014.

In the United States, UTV Movies International is available on DirecTV (Since 2009) and
Time Warner Cable.

The channel launched on Sky in the UK and Ireland on 12 December 2011. In the region the
channel is known as UMP Movies (UTV Motion Pictures Movies) due to legal issues over
the UTV brand, which is already in use by the Northern Irish broadcaster UTV Media in
Europe. A launch on Freesat followed on 8 February 2012, however the channel was
removed from the platform on 7 February 2013. UMP Movies also launched on Virgin Media
on 18 December 2012. It closed on Sky on 29 September 2016, and was replaced by Rishtey
Cineplex. It later shut down on Virgin on 1 October 2016.

BOTTOM 3 COMPANIES:-

1.Vishesh Films

Is an Indian film producing company owned by brothers, Mahesh Bhatt and Mukesh Bhatt.
Mahesh is also a member of the advisory board of U.S. nonprofit TeachAIDS. Vishesh Films

9
is one of the most successful Indian film production houses. The production company is
named after Vishesh Bhatt, the son of Mukesh Bhatt.

Vishesh Films is known for producing small budget commercially successful films. They
produced thrillers like Raaz, Jism, Murder and Gangster all of which were major commercial
successes. They further produced Zeher, Awarapan and Jannat. While the first two were
moderate successes, the latter emerged a Super Hit. They den began producing quasi sequels
and have given the maximum number of franchises to Indian Cinema.First of them was Raaz
– The Mystery Continues which was a hit movie venture. Then came Murder 2 which did
phenomenal business and was eventually declared a 'blockbuster'. It was followed by Jannat
2 which were commercial successes. They produced Raaz 3 which made more than ₹
100 million on its opening day and was a 'Super Hit'. It was followed by Murder 3 which was
a profitable venture . Their latest release was Aashiqui 2 which created history by earning
more than ₹ 1 billion and was declared a 'blockbuster'. It emerged as the best trending film of
the century after 3 Idiots.

2.Excel entertainment:-

Having started out modestly sixteen years ago, today Excel is considered iconic in
changing the sensibilities of Indian viewers. Excel Entertainment has been pushing the
boundaries of reel entertainment ever since its first release in 2001, ‘Dil Chahta Hai,’ which
even till today is considered a cult classic. Excel has produced films as diverse as ‘Lakshya’,
a coming of age film set against the 1999 Kargil War, ‘Don’ an edge of the seat thriller, and
‘Honey Moon Travels Pvt Ltd’ a light hearted bittersweet comedy.

Apart from working with the biggest names of the Indian Film industry, they have chosen
to further increase the dynamism of their movies by collaborating with the best in
the international field of filmmaking. From cinematographers to top of the line-
celebrated technicians, Excel Entertainment uses their enterprising nature to provide global
levels of cinema for the Indian viewers. Always looking towards the future, Excel
Entertainment is
determined to achieve their goals of placing India on the global map of international
cinema by showcasing their award winning movies to a worldwide audience.

10
MARKET SHARE OF TOP 3 COMPANIES

Market share represents the percentage of an industry, or a market's total sales, that is earned
by a particular company over a specified time period. Market share is calculated by taking the
company's sales over the period and dividing it by the total sales of the industry over the
same period. This metric is used to give a general idea of the size of a company in relation to
its market and its competitors.

A company's market share is its portion of total sales in relation to the market or industry in
which it operates. To calculate a company's market share, first determine a period you want
to examine. It can be a fiscal quarter, year or multiple years. Next, calculate the company's
total sales over that period. Then, find out the total sales of the company's industry. Finally,
divide the company's total revenues by its industry's total sales. For example, if a company
sold $100 million in tractors last year domestically, and the total amount of tractors sold in
the U.S. was $200 million, the company's U.S. market share for tractors would be 50%.

As seen from above diagram and description about the top three company,

 EROS international has largest market share of having 35%.

 UTV motion has second largest market share of having 20%.
 And then Yash Raj Films have market share of 14%.

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CLASSIFICATION OF KEY PLAYER INTO LEADER ,CHALLENGER
AND FOLLOWER

1. Market Leaders

2. Market Challengers

3. Market Followers

4. Market Nichers.

Marketing Strategies for Market Leaders:

Market leader has the largest market share in the relevant product in the industry. It has a a
dominant position in the market. Obviously, it leads other firms in new product development,
price change, distribution coverage, promotional activities, and novel experiments.

A few market leaders have monopoly in the market. They have to remain alert all the time
leadership to maintain their leader-position. Other firms are constantly challenging leadership
position. A little mistake can plunge the leader into second or third position. It has to adopt
innovative practices in all the marketing areas. Sometimes, it has to incur excessive costs to
maintain the number-one position.

Ex:-Eros International

Marketing Strategies for Market Challengers:

Market challengers are known as runner-up firms. They occupy second, third and lower ranks
in an industry. Bajaj Auto in two-wheelers, Tata Motors and Hyundai in cars, Reliance Petro
and Essar Oils in refineries, Pepsi-Cola in soft-drink, Procter and Gamble in consumer
packaged goods, Vodafone in cellular service providers, Sony and Samsung in cell-phone
instruments, etc., are some of the market challengers in India.

Market challengers are capable to attack the leader and other competitors. Sometimes,
capable challengers can overtake the leader, too. Let us examine three-staged marketing
strategies available to market challengers.

12
Ex:-

1. UTV Motion Pictures Ltd

2. Yash Raj films
3. Red Chillies Entertainment

Marketing Strategies for Market Followers:

The firms prefer to follow leader rather than to challenge are called the followers. They do
not face the leader directly. Some followers are capable to challenge but they prefer to
follow. However, market followers always react strongly in case of any loss.

In some capital goods industries like steel, cement, chemical, fertilizer, etc., product
differentiation is low, service qualities are similar, and price sensitivity is high. They decide
to provide similar offers by copying the market leader. But, one must be aware that
followership is not always rewarding path to pursue.

Market followers prefer to follow the leader doesn’t mean that they don’t require specific
market strategies. They cannot be simply passive or a carbon copy of leaders,at the same
time, they must enter new markets as and when there are opportunities.

Eg:Others

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BRANDING STRATEGIES

By definition, brand strategy is a long-term plan for the development of a successful brand in
order to achieve specific goals. A well-defined and executed brand strategy affects all aspects
of a business and is directly connected to consumer needs, emotions, and competitive
environments.

By definition, a branding strategy is a long-term plan for the development of a successful

brand in order to achieve specific goals. A well-defined and executed brand strategy affects
all aspects of a business and is directly connected to consumer needs, emotions, and
competitive environments. One important element of a comprehensive branding strategy
targeted to consumers is television advertising. Although it may not be right for every
business, TV is the most powerful media available to advertisers and it has the potential to
dramatically impact a communications campaign’s success.

For Example:-

One of the strategy used by UTV motion picturesas-

 Corporate social responsibitity

 Agriculture and livelihood.
 Water and sanitation.
 Education.
 Health.
 Nutrition

14
 Here the branding association is created as by using a symbol of chillie.
 And these production house s created by Sharuk Khan .

 The branding is created as –Making family drama or romantic love story

GLOBAL PRESENCE OF EROS INTERNATIONAL:-

Eros International Plc is a leading global company in the Indian film entertainment industry,
which co-produces, acquires and distributes Indian language films in multiple formats
worldwide. The Company was founded in 1977 and is one of the oldest companies in the
Indian film industry to focus on international market. We believe we are pioneers in our
business. Our success is built on the relationships we have cultivated over the past 40+ years
with leading talent, production companies, exhibitors and other key participants in our
industry. By leveraging these relationships, we have aggregated multi-format rights to over
3,000 films in our library, including recent and classic titles that span different genres,
budgets and languages. Eros Now, our digital OTT entertainment service, has digital rights to
over 12,000 films, out of which approximately 5,000 films are owned in perpetuity, across
Hindi and regional languages from Eros’s internal library as well as third party aggregated
content, which we believe makes it one of the largest Indian movie offering platforms around
the world.

15
Eros International plc is an Indian multinational global mass media conglomerate. It
generally works in the Indian film and entertainment industry. It co-produces, acquires and
distributes Indian language films through its film production and distribution subsidiary, Eros
International and distributes them in multiple formats worldwide. The group distribution
network includes over 50 countries and has offices in India, the United Kingdom, the United
States, the United Arab Emirates, Australia, Fiji and the Isle of Man.Currently Kishore Lulla,
the son of the founder Arjan Lulla, is the chairman of Eros International plc.

16
ONLINE PRESENCE

 Eros Now is a subscription based over the top,[1] video on-demand Indian & South
Asian entertainment and media platform,[2]launched in 2012. It is owned and
controlled by Eros Digital, the digital media management arm of Eros International
plc. The network offers media streaming and video-on-demand services. The digital
platform is accessible on most Internet-connected screen including mobile,
tablets, web and TV. Features of Eros Now include HD videos, subtitles in multiple
languages and movie downloads.

 Founded in the year 1977, Eros International plc started its business with movie
acquisitions and within a few years it went on to become India's first distributors
of VHS. In the year 2012, when Eros launched Eros Now, its digital on-demand
entertainment platform, the company got transformed into a fully vertically integrated
studio. Eros Now targets the 1.5 billion population of Indian Entertainment world
over. In the initial launch phase, Eros Now started with films and music videos as its
primary content. From 2012 to 2018, it has added content such as short films, web-
series and specially curated content under the originals bouquet.

 Eros Now has also tied- up with various leading telecom and content players to stay
ahead of the curve.

 Eros Now has more than 12,000 digital titles that include movies, television shows,
music videos and 2.5 lakhs music tracks.

 The platform has blockbuster films like Happy Bhag Jayegi, Manmarziyaan, Bajirao
Mastani, Tanu Weds Manu, Bajrangi Bhaijaan, Shubh Mangal
Savdhan, Mukkabaaz, Munna Michael, Ki & Ka, English Vinglish, Sellvandhan,
Zindagi Virat Hain, Maine Pyaar Kiya and Padosan amongst many other titles across
10 Indian regional languages. The digital on-demand platform has a collection of
international shows which are aired on Hum TV and ARY TV.

17
.

 Rajshri Productions Pvt. Ltd., established in 1947,[1] is a film production and

distribution company based in Mumbai, India, and is primarily involved in producing
Hindi films. This company produced several films that were critically acclaimed. The
most popular films produced by the company include Dosti (1964), Nadiya Ke
Paar (1982) Maine Pyar Kiya (1989) and Hum Aapke Hain Kaun (1994). Its recent
project was Piya Albela, a TV serial on Zee TV, which is created by Sooraj Barjatya.

 In November 2006, Rajshri Productions launched a broadband entertainment portal,

Rajshri.com, offering streaming and downloading of various forms of content
including movies, music videos, concerts, and documentaries.[3] The digital content is
from its own production house and also from other production houses. The online
streaming of the content is free, but a fee is charged for downloading

18
 CEO OF THE TOP 3 COMPANIES

Uday Chopra

Uday Chopra is the owner-manager (CEO) of YRF Entertainment and manager of Yash raj
Films along with his mother Pamela Chopra and his brother Aditya Chopra, who owns the
company.

Uday Chopra launched ‘Yomics’ - YRF Comics in 2012 in an endeavour to bring the comic
art form of entertainment back and use the lure of films to help excite and entice the first lot
of consumers. Under this umbrella four major comic series were created including Dhoom,
Hum Tum, Ek Tha Tiger and a new character based series - ‘Daya Prochu’ which is an
anagram of Uday Chopra.

He’s currently the CEO of YRF Entertainment, a Hollywood based production company
focused on developing, financing, and producing feature films and television for the United
States and international market. Feature film releases under the umbrella include the opening
film of the 2014 Cannes Film Festival - GRACE OF MONACO, starring Nicole Kidman, and
THE LONGEST WEEK, starring Jason Bateman, Olivia Wilde, Billy Crudup and Jenny
Slate.

YRF Entertainment's upcoming feature film projects include SEDUCING INGRID

BERGMAN, which Arash Amel adapted from the eponymous novel by Chris Greenhalgh.
YRF Entertainment is developing an English-language remake of KAHAANI, which Ann
Peacock is adapting for Western audiences. In addition to its feature film business, YRF
Entertainment has recently entered the English-language television space. Its upcoming TV
slate includes FREUD, a dramatic series based on the work and personal life of Sigmund
Freud, written by Danielle Barros, and THE NYE INCIDENTS, based on the graphic novel
created by Whitley Strieber, author of over twenty books including the inspiration for THE
DAY AFTER TOMORROW and multiple New York Times bestsellers.

19
Kishore Lulla

Kishore Lullais the chairman of Eros International , the first Indian Media & entertainment
company listed on New York stock exchange. He is also executive chairman and director of
Eros International Plc and executive director at Eros International

Lulla is a member of Eros International since 11 April 2006. He is also the Executive
Director of Eros International Media Limited since the year of 28 September 2009, the
company listed in BSE as well as NSE stock exchanges. He is the director of Eros
International plc since 2005 and Executive Chairman since January 2010. As Executive
Chairman of the Eros Group Kishore, started working for Eros when he was 16. He teamed
with his father and went to UK. He has expanded and popularized Bollywood films in U.K.
U.S. and the Middle East and entered newer markets like Latin America, South Korea and
America under Lulla Bollywood films

He is the founder of Bollywood For You (B4U), that is recognized as India's biggest global
network of Hindi movies and music. He co-founded Eros International Ltd, in London in
1988. He has been in the launch of the UK's first 24- hour Bollywood digital satellite and pay
TV channel on the BSkyB platform.

Kishore is a member of the British Academy of Film and Television Arts. He is also a
member of the Young Presidents' Organization and also a board member of the University of
California, Los Angeles Film School.

In 2010, Kishore Lulla and his family set up the Eros Foundation for the education of
children and worked to bring equality for women in workplace.

Siddharth Roy Kapur

Siddharth Roy Kapur (born 2 August 1974) is an Indian film producer, founder of Roy Kapur
Films and the President of Film and Television Producers Guild of India. He is the previous
Managing Director of The Walt Disney Company India.

Siddharth joined UTV in Mumbai in 2005, as Senior Vice President, Marketing &
Communications for the Group, across Motion Pictures, Broadcasting, TV Production,
Animation and Corporate. He led the marketing efforts responsible for taking Hungama

20
TV to a leadership position in the competitive kids broadcasting space. He also led the
marketing efforts behind multiple path breaking films, including the cult BAFTA-nominated
blockbuster Rang De Basanti and the sleeper hit Khosla Ka Ghosla, both of which released in
2006 and started a new trend in the way movies were marketed in India. In his next role, he
took over the Revenue function at UTV Motion Pictures and was responsible for Distribution
& Syndication worldwide, in addition to his marketing responsibilities.

In January 2008, Siddharth took over as CEO of UTV Motion Picturesand after the
integration of UTV with The Walt Disney Company (India) in 2012, he held the role of
Managing Director, Studios.

In January 2014, Siddharth was promoted to Managing Director of Disney India, with the
responsibility for driving the strategy and growth for The Walt Disney Company in one of its
most important growth markets in the world. Disney India's business spans across
broadcasting, movies, consumer products, digital experiences and live entertainment, and is
represented through multiple brands
namely Disney, UTV, Marvel, Lucasfilm, Pixar, ABC, bindass, Indiagames and Hungama
TV.

Under Siddharth's leadership over three years from January 2014 till December 2016, Disney
emerged as one of India's leading media and entertainment companies. It produced and
released India's Highest and Second Highest Grossing Movies of All Time ( Dangal in 2016
and (PK in 2014) as well as India's highest grossing Hollywood movie of All Time (The
Jungle Book in 2016), as well as a host of other successful movies like Kick, 2 States, ABCD
2, Haider, Heropanti, Highway, Khoobsurat and Filmistaan. It also pioneered a new format of
entertainment in the country, producing the first-ever Broadway-scale theatrical show to be
mounted in India with a completely local cast and crew, Disney’s Beauty and The Beast,
which opened to huge commercial and critical success in Mumbai and Delhi in 2015.

Starting January 2017, Siddharth moved on from Disney to set up his own production
house, Roy Kapur Films, which produces movies and digital content across all scales and
genres.

Siddharth featured on Variety's #Variety500 global list of the most influential people in
global entertainment in 2018.

21
CEO OF THE BOTTOM 3 COMPANIES

Mahesh Bhatt and Mukesh Bhatt

Vishesh Films is an Indian film producing company owned by brothers, Mahesh Bhatt
and Mukesh Bhatt. Mahesh is also a member of the advisory board of U.S.

In 1987 Mahesh Bhatt turned producer when he set up his own banner, "Vishesh Films", with
his brother MukeshBhatt. He went on to become one of the most recognised directors of the
Indian film industry in the coming decade, giving both serious productions –
like Daddy (1989), launching his daughter Pooja Bhattas a movie actress, and Swayam (1991)
— as well as commercial romantic hits like Awaargi (1990), Aashiqui (1990) and Dil Hai Ki
Manta Nahin (1991), in which he cast Pooja with actor AamirKhan. He next
directed Sadak (1991) which remains his highest grossing work to date either directed or
produced under his Vishesh Films. He won critical acclaim for Sir (1993), which saw Pooja
Bhatt acting with Naseeruddin Shah along with the hit Gumraah and Criminal (1995) it. In
1994 he won the National Film Award - Special Jury Award for Hum Hain
RahiPyarKe(1993).

In 1995 he moved to television, then a newly opening medium in India. He made two TV
series in 1995: the English language A Mouthful of Sky written by Ashok Banker and the
popular Hindi language serial Swabhimaan scripted by writer Shobha De. He directed
another TV series, KabhieKabhie, in 1997 which was written by Anurag Kashyap.

Following this, he directed dramas like Dastak (1996), the debut film of Miss Universe 1994-
turned-actress Sushmita Sen, and Tamanna (1997), and tried his hand at comedy
with Duplicate in 1998. Zakhm(1998) was returned to the censor board because of right-wing
pressure critical of its references to the Mumbai riots of 1993.

His last film as director was Kartoos (1999). Thereafter, Bhatt retired a director and took to
screenwriting, churning out stories and screenplays for over twenty films, many of which
were box-office successes, like Dushman, Raaz, Murder (2004), Gangster (2006), Woh
Lamhe (2006), Murder 2(2011), Jism 2(2012) and Murder3(2013).

22
Farhan Akhtar

Excel Entertainment is an Indian motion picture production and distribution company which
is based out of Mumbai. It was founded by Ritesh Sidhwani and Farhan Akhtar in 1999.

Farhan teamed up with Ritesh Sidhwani in 1999, forming their company Excel
Entertainment. Debuting with ‘Dil Chahta Hai’ (2001), a film that would affect a generation
of filmmakers to come, Farhan was lauded for his honest, path-breaking writing and
extracting mature performances from the cast. He was bestowed the prestigious National
Award for ‘Best Hindi Feature Film’ and Filmfare awards for ‘Best Feature Film – Critics
Choice’ and ‘Best Screenplay’.

Having started out modestly sixteen years ago, today Excel is considered iconic in
changing the sensibilities of Indian viewers. Excel Entertainment has been pushing the
boundaries of reel entertainment ever since its first release in 2001, ‘Dil Chahta Hai,’ which
even till today is considered a cult classic. Excel has produced films as diverse as ‘Lakshya’,
a coming of age film set against the 1999 Kargil War, ‘Don’ an edge of the seat thriller, and
‘Honey Moon Travels Pvt Ltd’ a light hearted bittersweet comedy.

Seven years later in 2008, he debuted as an actor/singer in ‘Rock On!!’ The film won him a
second National Award for ‘Best Hindi Feature Film’ and a Filmfare award for ‘Best Debut
Performance’. In 2011, Zindagi Na Milegi Dobara released to popular and critical acclaim,
winning him three Filmfare awards for ‘Best Film’, ‘Best Actor in a supporting role’ and
‘Best Dialogue’. Now, more than a decade since his debut and in the wake of his performance
in ‘Bhaag Milkha Bhaag’, which won him the Filmfare award for Best Actor, he is looked
upon as a multi-talented leader of a new sensibility that has taken hold of the popular
conscience of Indian Film. Farhan has taken his passion for innovation a notch higher, by
setting up an exclusive division in Excel to create original content for various digital
platforms under Excel Media, which can transcend geographical boundaries and reach larger
audiences.

23
Anurag Kashyp

Anurag Kashyap Films Pvt. Ltd. (AKFPL) is a film production company based in Mumbai, it
was founded by director Anurag Kashyap in 2009, and is run by Guneet Monga.

it is known for making art house or new wave cinema in Bollywood, like Dev
D (2009), Udaan (2010), Gangs of Wasseypur - Part 1 (2012) and The
Lunchbox (2013). Anurag Kashyap also runs a film distribution company, Phantom Films.

After writing a television serial, Kashyap got his major break as a co-writer in Ram Gopal
Varma's crime drama Satya (1998), and made his directorial debut with Paanch, which never
had a theatrical release due to censorship issues. He then went on to direct Black
Friday (2007), a film based on the namesake book by Hussain Zaidi about the 1993 Bombay
bombings. Its release was held up for two years by the Central Board of Film
Certification because of the pending verdict of the case at that time, but was released in 2007
to widespread critical appreciation. Kashyap's followup, No Smoking (2007) met with
negative reviews and performed poorly at the box-office. His next venture Dev.D (2009), a
modern adaptation of Devdas was a critical and commercial success; followed by the political
drama Gulaal (2009), and the thriller That Girl in Yellow Boots (2011).

Kashyap's prominence increased with the two-part crime drama, Gangs of Wasseypur (2012).
Kashyap subsequently co-produced the critically acclaimed drama TheLunchbox, and the
biographical drama Shahid (both 2013), the former earned him a BAFTA Award for Best
Film Not in the EnglishLanguage nomination. His next films were the anthology Bombay
Talkies (2013), and the drama Ugly (2014). In 2016, Kashyap directed Raman Raghav 2.0, a
film based on the serial killer Raman Raghav.

His next film was the sports drama Mukkabaaz, which was released in 2018. The same year,
he co-directed India's first Netflix Original series, the crime thriller Sacred Games, based
on Vikram Chandra's novel of the same name and the romantic drama Manmarziyaan.

Apart from filmmaking, Kashyap serves as the Member of board of the Mumbai-based NGO,
Aangan, which helps protect vulnerable children around India. He was the co-founder of two
film production companies: Anurag Kashyap Films and Phantom Films.

24
CORPORATE SOCIAL RESPONSIBILITY

YASH RAJ FOUNDATION

Healthcare, Education & Self Help Groups Programme 2018-19

Most of these funds are routed through Yashraj Research Foundation, Mumbai
(a trust constituted by Yashraj Group to take care of all the CSR activities of the companies
under its umbrella).

Besides the same the company also distributesfunds through various charitable Trust /
Organizationsengaged in charitable activities that are for the welfare of economically weaker
section of the Society.

As per the companies Act 2013, a sub-committee of the Board is constituted (CSR
Committee) for taking care of the CSR activities in the company.
One of the Independent Director will be the chairman of the committee and the other
members include two Directors and one external representative.

No political or sectarian donations, except through general contributions to other

associations, will be made.

Special Educational Scholarships Programme 2018-19

Yashraj Research Foundation, Mumbai (a Trust formed exclusively to take care of the
Yashraj Group CSR activities)
believes in empowering individuals by providing access to Educational opportunities.

Education allows an individual to tap it’s internal talent and reach their true potential. We are
now pleased to announce a Special Educational Scholarships Programme in various
educational categories for deserving and needy students.

25
EROS INTERNATIONAL FOUNDATION

New Delhi, 27th November 2018: Hundred girl students have been selected for the Abhilasha
Scholarship 2018, facilitated by EROS Group, the real estate giant. Today 25 girls out of the
100 selected for the scholarship were felicitated at a ceremony held at EROS Corporate
Tower in Nehru Place here. The scholarship is awarded to meritorious girl students to enable
them to continue their education.
EROS Group received around 2,800 applications from all over India, out of which 100 girl
students were selected for the scholarship. They were given a cash award of Rs. 5,000 each.
The scholarship is aimed at girl students from government schools, from disadvantaged
backgrounds, and who have scored 75% or above in their exams. The scholarship has been
established as part of the Group's continued efforts to provide access to quality education
especially, young girl students.
Speaking about this initiative, Mr. Avneesh Sood, Director, EROS Group, said "At EROS
Group, we understand how important education is, especially for a girl child. We have
established the Abhilasha Scholarship to enable meritorious girl students to continue their
academic dreams. This is in line with the Government's 'BetiBachaoBetiPadhao' campaign.
EROS Group associates with People for Action for a collective drive for Kerala
New Delhi, 3rd September 2018: EROS group, the real estate giant in India, associates with
an NGO called 'People for Action' for a collection drive for Kerala. The collection drives
took place at their affordable housing project EROS Sampoornam in Greater Noida West and
other EROS Group'sestablishments (Delhi/NCR) in order to gather essentials required for
Kerala, after floods ravaged the state earlier this month.
Mr. Avneesh Sood, Director, EROS Group, said: "Let's together build Kerala back to its
glory again. No politics, no religion only humanity. Let's stand together to save Kerala. We
at EROS Group are committed to the rebuilding of Kerala and are proud to have collaborated
with 'People for Action'. They have been instrumental in relief efforts in Kerala, and we are
glad to have done what little we could do to help. We feel that this successful collection drive
will surely be a great help to Kerala."
EROS Group plants saplings in Delhi schools "ACT GREEN BY PLANTING TREES"
Green drive in association with IFFCO-KISAN

New Delhi, 30th August 2018: On India's 72nd Independence, EROS Group in
association IFFCO-KISAN launched "ACT GREEN BY PLANTING GREEN", a 3-day

26
campaign where students and teachers of various schools enthusiastically took part in a tree-
plantation activity within their school premises.
The drive was initiated at Gyan Bharti School, Saket, on 26th Augustnd was followed by
Government Co-Ed School, Lajpat Nagar and Dr. Radhakrishnan International School,
Defence Colony on 27th & 28th August respectively. The saplings planted include varieties
such as Shehtoot, Neem, Mango, Jamun, Guava, Pomegranate, Tamarind, Amla etc.

"The Grace beyond charity-Liberality"

22nd November, Greater Noida West, EROS Group promptly took an initiative to distribute
blankets

Under due guidance of Eros Group Director Mr. Avneesh Sood. EROS extensively engages
itself in social and upliftment tasks to help poor and raise their standard of living, be it rural
infra development by providing comfort during winters. The occasion saw hundreds of
laborer's and their families turning up in order to collect the items.
With the sudden cold wave running through NCR, EROS Group organized blanket
distribution by the name of "THE GRACE BEYOND CHARITY-LIBERALITY" at its
affordable housing project EROS Sampoornam. Blankets were provided to the labors,
workers and the needy near-by to their project.

Parivartan - Change For Good

Greater Noida West, 14th November 2017, EROS GROUP took the initiative to celebrate
children's day and made it more special at their recently awarded affordable housing project
Eros Sampoornam. Underprivileged children were invited at the society to celebrate the day
together with the kids of the residents of Eros Sampoornam.
The function was inaugurated by Mr. Nitin Choudhary, CIO-EROS Group who was
accompanied by Mr. Sanjay Mathur (Sr. VP), Mr. Barun Dey (GM-HR), Mr. Govind Janoti
(Sr.GM) and Col. D.N Sharma (GM) by distributing ART Kits and sketch books to the kids.
Rhyme citation competition along, drawing-sketching competition were conducted by Mr.
Alakshendra Singh (Corporate Communications) to make the event more graceful by the
joyous smile & cheering noise of the kids.

27
UTV MOTION FOUNDATION

It is currently the distribution label of The Walt Disney Company India for Walt Disney Studios
Motion Pictures feature films.

CSR Projects to be implemented at the local/national level:

• Disney Hospitals

• Support Program

• Disney ABC

• Design For Change

BOTTOM COMPANIES

EXCEL ENTERTAINMENT

In 2012, Farhan Akhtar co-founded MARD, an initiative that raises awareness about
Gender related issues among the youth of India. For his sustained efforts, he was made the
first male UNwomen goodwill ambassador (South Asia) in 2014

Akhtar conceived MARD after an incident in August 2012. Pallavi Purkayastha, a Mumbai
lawyer,[5] was brutally murdered by her watchman for fighting for her dignity because he
tried to sexually assault her. Akhtar launched his campaign in March 2013

In March 2013, Akhthar performed at a college concert in Bangalore wearing a t-shirt with
MARD's logo. He also attempted to popularize this campaign using social networking sites.
The tweets posted by Akhtar were hugely popular. In an interview, Akhtar stated that he
wanted to bring the campaign to education institutions, such as schools and colleges, "to
drive home the message that women need to be respected."

Farhan Akhtar, who initiated the social campaign, was also seen promoting the cause at
Indian Premiere League season six where he distributed 70,000 moustaches among the

28
audience on 26 April 2013 at Eden Gardens, Kolkata during the Kolkata Knight
Riders vs Kings XI Punjab match in support of the initiative. This initiative was supported
by Adam Gilchrist, Gautam Gambhir, Shaan, and many others who sported the moustache in
the stadium.

Actor Mahesh Babu and cricketer Sachin Tendulkar joined the initiative in June 2013.
Both Mahesh Babu and Sachin Tendulkar lent their voice to record a poem, written by
Farhan's father Javed Akhtar.

After its launch, the campaign became a trending topic on different social networking sites,
including Twitter and Facebook.The initiative received positive feedback and support from
many Bollywood actors, including Shahrukh Khan, Priyanka Chopra, Mahesh Babu, Arjun
Rampal, Hrithik Roshan, Shahid Kapoor, Vidya Balan and Musician - "Mukesh Officials"
etc. Akhtar's tweets were actively re-tweeted by Priyanka Chopra, Arjun Rampal, Sonam
Kapoor and Shabana Azmi.

ANURAG KASHYAP FILMS

He serves as the Member of board of the NGO, Aangan, which helps protect vulnerable
children around India. When asked about his religious views, Kashyap replied: "I am an
atheist. Cinema is the only religion I believe in.

In 2002 Suparna founded Aangan, with the commitment to protecting the most excluded,
isolated, vulnerable groups of children. In 2006, she developed a unique model to partner
with state governments across the country making Aangan the first non-profit to access
hundreds of state-run institutional facilities for rescued, trafficked and other vulnerable
children all over India.

Aangan works to strengthen India's child protection system so that even the most vulnerable
child can have access to a safe childhood. We work with children who are at risk of child
marriage, trafficking, violence and abuse, or hazardous work. Their prevention model for
most vulnerable villages/urban bastis/districts facilitates working relationships between most
marginalized women and children in hotspots and key child protection officials like police,
education officials, child marriage prohibition officer and labor officials. Aangan works
across 75 hotspots in 23 districts. We also work with government functionaries to strengthen
systems of response, recovery and reintegration for child survivors of serious harm.

29
Detailed Profile of one distinguished top management personnel each from
any two

PLAYERS IN THE INDUSTRY

Yash Raj Films

Yash Raj Films (YRF) is an Indian film production and distribution company working in
Hindi cinema. Since its inception in the 1970s, the company has grown to be one of the
largest film studios in India

YRF was founded by Yash Raj Chopra, a veteran of the Indian film industry, in 1970. Yash
Chopra started out as an assistant to his elder brother, B.R.Chopra, and went on to direct five
films for his brother's banner - B.R. Films.

YRF has its own fully integrated studio that houses shooting stages and sound studios and is
headquartered in Mumbai.In India, YRF has a network of distribution offices
in Mumbai, Delhi, Jalandhar, Jaipur, Amravati, Indore, Bengaluru, Hyderabad, Kolkata, Che
nnai and Kochi. Internationally, there are offices in the United Kingdom, the United States of
America, and the United Arab Emirate

Yash Raj Films' first release came in 1973 with the Chopra-directed Daag: A Poem of Love,
a drama about bigamy, starring Rajesh Khanna, Raakhee and Sharmila Tagore.The company
had four more releases in the 1970s, including the family drama Kabhie Kabhie and the
action film Kaala Patthar, both of which starred Amitabh Bachchan.[5] Yash Raj Films' sole
commercial success in the 1980s was the Sridevi-starring romance Chandni.[5] The year 1995
marked the directorial debut of Aditya Chopra with the highly successful romantic
drama Dilwale Dulhania Le Jayenge. Starring Shah Rukh Khan and Kajol, the film has the
longest theatrical run in Indian cinema history. Other successful releases of the 1990s
were Darr (1993) and Dil To Pagal Hai (1997), both starring Khan.

In the 2000s, Yash Raj Films produced a larger number of films. In addition to directorial
ventures from Yash and Aditya Chopra, the company launched several new directors,
including Sanjay Gadhvi, Vijay Krishna Acharya, Kunal Kohli, Siddharth Anand, and Shaad

30
Ali.[10] Some of the company's top-grossing films in that decade include Gadhvi's action
thrillers Dhoom (2004) and Dhoom 2 (2006), Kohli's romantic thriller Fanaa (2006), Ali's
comedy film Bunty AurBabli (2005), Yash Chopra's romance Veer-Zaara (2004), and Aditya
Chopra's dramas Mohabbatein (2000) and Rab Ne Bana Di Jodi (2008).[11] Beginning in
2008, the company introduced a number of new actors such as Anushka Sharma, Ranveer
Singh, Parineeti Chopra, and Arjun Kapoor.[12]

Yash Raj Films' highest-grossing films came in the 2010s with the spy thriller EkTha
Tiger (2012) and its 2017 sequel, both starring Salman Khan and Katrina Kaif, the third
installment of the Dhoom franchise, entitled Dhoom 3 (2013), featuring Aamir Khan, Uday
Chopra and Abhishek Bachchan, and the sports drama Sultan(2016), starring Salman Khan
and Anushka Sharma. All four films rank among the highest-grossing Indian films of all
time.[13][14][15] The most frequent collaborations of the company have been with the
actors Rani Mukerji, Rishi Kapoor, Shah Rukh Khan, Anushka Sharma, Katrina Kaif, Saif
Ali Khan, and Parineeti Chopra.

These films established them as one the most powerful filmproduction companies in Indian
cinema, giving Aditya Chopra an estimated net worth of ₹6,350 crore (US$880 million)
(trade and stock market estimate) and making Chopra one of the most influential people in
the country.

Over the decades, Yash Raj Films has been a flag bearer in coming up with quality films.
Especially in the current decade, they have given All Time Blockbusters like Sultan, Tiger
Zinda Hai and Dhoom: 3 with as much panache as delivering socially relevant entertainers
like Sui Dhaaga, Mardani and Dum Laga Ke Haisha. However, there have been a glaring
number of flops too that are against the premium production house's name.

Though many of their films turn out to be profitable at least for them due to their strong
establishment as a studio and the business model that they follow, from the high expectations
perspective they have been commercial disappointments.

31
Two main players of the company

Aditya Chopra (born 21 May 1971) is an Indian Filmmaker.His work as a director

includes Dilwale Dulhania Le Jayege (1995), Mohabbatein (2000), Rab Ne Bana Di
Jodi(2008) and Befikre (2016)

He is also the current Chairman of India's multi-national film, media and entertainment
conglomerate Yash Raj Films (YRF).

Chopra is also the first to move towards a true film studio model through independent
projects helmed by talent under his banner.

Major post-production work of the company is now carried out of YRF Studios (co-
founded by his ex-wife Payal Khanna), where Chopra serves as Chief Executive.

Chopra has however rejected the publicity and fame that came with being Yash Chopra’s
son and the Chief Executive of Yash Raj Films. He has remained extremely media-shy
and a passive individual.

Apart from emerging as an equitable brand, his company has earned the status of a movie
mogul through distribution networks spread across the globe. With a majority of his work
being part of the highest-grossing films of all time, the company is estimated to be net
worth ₹6350 crore by multiple NSE analysts, thereby making it the biggest and most
successful film production company in the history of Indian Cinema.

The Directorate of Film Festivals honoured him with the National Award for his
achievements in 1995, 2005, 2007 and 2015.

In 2004, Chopra produced Hum Tum, Dhoom and Veer Zaara (for which he was also the
screenwriter) under the YRF banner. All three films went on to become critical and
commercial blockbusters, earning more than ₹199 crore

The company was eventually ranked at Number 1 (among the most successful film
production companies in India) in a survey conducted by Filmfare and at Number 27
(among the most successful film production companies in the world).

Uday Chopra (born 5 January 1973) is a Bollywood actor, producer, screenwriter and
assistant director. He is the son of the late Yash Chopra and brother of Aditya Chopra.
His sister-in-law is the actress Rani Mukerji. His cousin is director Karan Johar.

32
Chopra is the owner-manager (CEO) of YRF Entertainment and manager of Yash Raj
Films.

Chopra received an Emmy Award nomination for Outstanding Television Movie for
producing Grace of Monaco at the 67th Primetime Emmy Awards.

In 1994 Chopra produced YehDillagi starring Akshay Kumar, Kajol and Saif Ali Khan.
He made his acting debut in the movie Mohabbatein.Chopra has mostly done films under
his father's production house.

In July 2012, Chopra founded his own company, Yomics, which creates comics about
famous Yash Raj Films including Hum Tum,

33
REGULATORY AUTHORITY OF FILM INDUSTRY

Central Board of Film Certification

The Central Board of Film Certification (CBFC) (often referred to as the Censor Board) is
a statutory censorship and classification body under the Ministry of Information and
Broadcasting, Government of India. It is tasked with "regulating the public exhibition of
films under the provisions of the Cinematograph Act 1952". Films can be publicly exhibited
in India only after they are certified by the Board, including films shown on television. These
films can contain universal themes like education, family, drama, romance, sci-fi, action etc.
Now, these films can also contain some mild violence, but it should not be prolonged. It may
also contain very mild sexual scenes (without any traces of nudity or sexual detail). The
Central Board of Film Certification (CBFC) (often referred to as the Censor Board) is a
statutory censorship and classification body under the Ministry of Information and
Broadcasting, Government of India. It is tasked with "regulating the public exhibition of
films under the provisions of the Cinematograph Act 1952". Films can be publicly exhibited
in India only after they are certified by the Board, including films shown on television.

Certificates and censorship

Films are certified under 4 categories. Initially, there were only two categories of certificates
– "U" (unrestricted public exhibition) and "A" (restricted to adult audiences)18+ONLY. Two
more categories were added in June 1983 – "U/A" (unrestricted public exhibition subject to
parental guidance for children below the age of twelve) and "S" (restricted to specialized
audiences such as doctors or scientists).[2] In addition to these certifications, the board may
also refuse to certify.

 U (Unrestricted Public Exhibition)

Films with the U certification are fit for unrestricted public exhibition and are family

 U/A (Parental Guidance for children below the age of 12 years)

Films with the U/A certification can contain moderate adult themes, that is not strong in
nature and can be watched by a child under parental guidance. These films contain moderate

34
to strong violence, moderate sex scenes (very little traces of nudity and moderate sexual
detail can be found), frightening scenes or muted abusive and filthy language.

 A (Restricted to adults)

Films with the A certification are available for public exhibition, but with restriction to
adults. These films can contain heavily strong violence, strong sex (but full frontal and rear
nudity is not allowed usually), strong abusive language (but words which insults or degrades
women are not allowed), and even some controversial and adult themes considered unsuitable
for young viewers. Such films are often recertified for TV and video viewing, which doesn't
happen in case of U and U/A certified movies.

 S (Restricted to any special class of persons)

Films with S certification should not be viewed by the public. Only people associated with it
(Engineers, Doctors, Scientists, etc.), have permission to watch those films.

Additionally, V/U, V/UA, V/A are used for video releases with U, U/A and A carrying the
same meaning as above.

 Refusal to certify.

In addition to the certifications above, there is also the possibility of the board refusing to
certify the film at all.

BUSINESS ENVIRONMENT

Business Environment is sum or collection of all internal and external factors such as
employees, customers’ needs and expectations, supply and demand, management, clients,
suppliers, owners, activities by government, innovation in technology, social trends, market
trends, economic changes, etc. These factors affect the function of the company and how a
company works directly or indirectly. Sum of these factors influences the companies or business
organisations environment and situation.

35
Business environment helps in identifying business opportunities, tapping useful resources,
assists in planning, and improves the overall performance, growth, and profitability of the
business. There are various types of Business Environment like Micro Environment and Macro
Environment.

Business
environment

Internal External
environment environment

Internal Environment

An organization's internal environment is composed of the elements within the organization,

including current employees, management, and especially corporate culture, which defines
employee behaviour. Although some elements affect the organization as a whole, others
affect only the manager. A manager's philosophical or leadership style directly impacts
employees. Traditional managers give explicit instructions to employees, while progressive
managers empower employees to make many of their own decisions. Changes in
philosophy and/or leadership style are under the control of the manager.

External Environment

An external environment is composed of all the outside factors or influences that impact the
operation of business. The business must act or react to keep up its flow of operations. The
external environment can be broken down into two types: the micro environment and the
macro environment.

 Types of External Environments

36
  The micro environment consists of the factors that directly impact the operation of a
company.
 The macro environment consists of general factors that a business typically has no
control over. The success of the company depends on its ability to adapt.Each type of
environment has factors, or influences, to take into account. We will review factorsfor
both micro and macro environments, as well as how they relate to our gas station
example.

The Micro Environment

There are five factors that affect the micro environment: suppliers, customers, marketing
intermediaries, financiers, and public perceptions.

Suppliers: At your gas station, what happens if your suppliers don't show up with food,
beverages, gas and other products? You'll have nothing to sell, which will have a direct
impact on your operation.
Customers: Customers are a requirement to run a business. If no one is buying, your gas
station will have to close its doors.

Marketing Intermediaries: Middlemen have a direct impact on your business operation.

They could be your distributors, wholesalers, and other related people.

Financiers: Typically, business owners take out a loan to get started, and the growth of
the business depends upon their ability to obtain additional loans. Let's say you've
decided to add a large kitchen to your gas station and offer fresh foods to your customers.
This is a big investment. If the bank tells you no, it may directly impact the way you want
your business to operate in the future.

Public Perceptions: Does your gas station have a good reputation with the general
public? You may have to work on this as you revitalize the business.

The Macro Environment

There are six factors that affect the macro environment, and these include economic,
sociocultural, political, legal, technical, and environmental considerations.

Economic: Economic factors include supply and demand, exchange and interest rates,
taxes, and government spending. The way your company reacts to economic changes
is key, and this is where creativity comes into play.

37
Sociocultural: This includes how consumers behave. For example, are consumers
choosing to improve their health by walking or biking to work, which could impact
the sale of gas?
Political: Changes in government policies and spending can affect your business. For
instance, does your gas station accept electronic benefits transfer (EBT)? Are there
government projects in your area that will increase traffic? If so, the projects might
have a positive effect on your business.

38
 YASH RAJ FILM INDUSTRY

 REGULATORY ACTIONS TAKEN AGAINST THE INDUSTRY

 Post Sexual Harassment Allegations, Yash Raj Films Terminates The Services Of
AshishPatil

Dated – 10 October 2018

AshishPatil, Vice President, Brand and Talent Management & Business and Creative Head at
Yash Raj Films, has been dismissed from his position, pending an investigation into
allegations of sexual harassment and exploitation by an anonymous aspiring actress and
model.

A tweet from Yash Raj Films' Twitter handle said:

Following the allegations against PatilYash Raj Films issued a statement, emphasising that it
does not tolerate any forms of sexual harassment or exploitation of women and that it would
thoroughly investigate the matter. It has been reported that the woman is cooperating with the
Internal Complaints Committee for the investigation.

39
40
 Case Dismissed Between Yash Raj Film And Ajay Devgn Films

Dated - November 05th, 2013

Competition Commission of India (CCI) has received a complaint from actor-producer

Ajay Devgn against Yash Raj Films for alleged abuse of dominant position ahead of the
release of their films this month. The production house YRF, however, denied
monopolising exhibitors. Devgn had moved the CCI claiming that YRF was using its
dominant position to ask exhibitors to dedicate more screens to their upcoming release,
'Jab TakHaiJaan', than for his film 'Son of Sardaar' on November 13. According to a
senior CCI official today, the Commission has received a complaint from Devgn against
YRF and they are looking into it and that a final decision is yet to be taken. "The
complaint is being considered. A decision on whether to accept it or not is likely to be
taken in a week or so," the official said. A source from Ajay Devgn Films said the actor-
producer was forced to take this step because of "monopolistic practices of YRF".
"YRF reportedly told exhibitors it will give 'EkTha Tiger' only if they agreed to give its
Diwali release (Jab Tak..)prominence over other films. They are using their dominant
position in the market to deny our film ('Son of Sardaar') its rightful due. This is unfair,"
the source added. But, YRF today said they were "shocked" to receive an intimation from
Ajay Devgn Films' lawyers about the complaint filed with the CCI. "For a company like
ours, which has maintained the highest standards of work ethics and fair play, this has
really come as a shock. We would like to clarify at the outset that we still haven't received
any notice from the Commission and will suitably represent our stance if and when called
upon to do so... "A Yash Chopra/Shah Rukh Khan movie, coming after a gap of 8 long
years, did not need any coercion for contractual screening," YRF said in the statement.

41
 Yash Raj Films Dragged To Court For Alleged Copyright
Infringement In ‘Ladies V. Ricky Bahl’

Dated - 8th December, 2011

In yet another case of its kind, the producers of “NaanAvanIllai”, a hit Tamil movie in 2007,
filed a lawsuit against Yash Raj Chopra alleging that their recent release “Ladies v. Ricky
Bahl” was infringing the copyright belonging to the former
The lawsuit over ‘Ladies v. Ricky Bahl’, was heard by the Madras High Court on 8th
December, 2011 i.e. just a day before the date of worldwide theatrical release and Justice
Vinod Sharma refused to grant the plaintiffs an ex-parte injunction. While the plaintiffs were
represented by Advocate Jerome Pushparaj, the Defendants Yash Raj Films were represented by
Senior Advocate Mr.ArvindDatar who was briefed by Economic Laws Practice,
Mr.KarthikSundaram and
Mr.AnanthPadmanabhan.
Such claims of copyright infringement against big-banner Bollywood movies have
become routine these days and the only possible difference in this case is the fact that this time
Bollywood has been sued by an outsider. (Yes! Tamil movies are not a part of Bollywood!) The
story lines of “NaanAvanIllai” & ‘Ladies v. Ricky Bahl’ can be read over here and here on
Wikipedia and though both movies revolve around ‘conmen’ who seduce and then dupe
unsuspecting women, the story lines of both movies appear to be quite different. The Tamil
movie appears to be more of a court-room drama, while the promotional video of the Bollywood
movie does not seem to indicate any court room drama. At least, that’s the impression that one
gets from the promos and Wikipedia entries. I’ll admit to the fact that I’m yet to see either one of
these movies.

42
 A Few Days After Getting Relief From A Us District Court In A
Class Action Lawsuit Filed Against It

The class-action lawsuit brought against Eros International Plc in the United States, by
investors who alleged that the company had misled them regarding the potential of its movie
streaming service Eros Now, has been dismissed by the United States District Court for the
Southern District of New York. The court was of the view that Eros had been adequately
upfront about the prospect of Eros Now, plus the difference between projections stated by the
company and the actual result was minor, and definitely didn’t amount to securities fraud.

The lawsuit had been filed in November 2015 and alleged that between November 13, 2013
and November 12, 2015 Eros made misleading statements about the growth in Eros Now’s
registered users without disclosing that most of them were using low-quality Internet
connections that weren’t fit for streaming, and failed to disclose that Eros enriched its
controlling family at the expense of shareholders through a series of related-party
transactions. Other allegations included

The company lacked adequate internal controls.

Eros overstated the number of movies it distributed, its theatrical revenues, financial results
and operating metrics.
The company’s financial statements were not prepared in accordance with generally accepted
accounting principles.

New charges were added to the lawsuit in 2016, which alleged that Eros and certain officers
and directors of the company had also violated Section 10B and 20A of the Securities
Exchange Act, 1934. These have been dismissed by the court as well.Trouble began in
October 2015, when Eros’ stock was downgraded by investment bank Wells Fargo, because
of the company’s unexplained continued increase in revenues from the UAE. And even
though Eros was quick to issue a clarification, it did little to dissuade the murmurs. Then
came the series of articles published by US-based research firm Seeking Alpha, which
alleged that the company overstated its revenues and theatrical releases by stretching its
amortization period. Read more on the Seeking Alpha stories here, here and here. Eros issued
a statement right away and called the articles byAlpha “baseless”, but didn’t provide any
additional information on its theatrical releases. The lawsuit came soon after.

43
 Eros International Media Limited vsTelemax Links India Pvt Limited

Dated - 12 April, 2016

The dispute in Eros International Media Limited v Telemax Links India Pvt Ltd1, arose from
a term sheet by which Eros had granted to Telemax certain content marketing and distribution
rights in respect of its films. Eros subsequently alleged copyright infringement against
Telemax and commenced court proceedings. Relying on the arbitration clause in the term
sheet, Telemax filed a petition under section 8 of the Arbitration Act to refer the dispute to
arbitration. Eros opposed the petition on the ground that copyright and trademark disputes are
inherently non-arbitrable as these confer rights in rem (i.e. rights of a proprietary nature,
available against the world at large) as opposed to a right in personam (i.e. a right enforceable
against a particular party only). Eros further argued that the suit was not for a breach of
contract but was a statutory action under the Indian Copyright Act 1957 and was thus non-
arbitrable. Telemax argued that the action brought by Eros was in fact a dispute between Eros
and Telemax in personam, and was therefore arbitrable.

Decision of the Court

The Court recognised that in a dispute between two parties relating to a copyright or trade
mark in either an infringement or a passing off action, the action and remedy can only ever
be in personam. The Court specifically held that civil courts should not constantly attempt to
short-circuit the arbitral process and that, unless specifically barred, an arbitrator can do
whatever a civil court can do (including making a factual finding of copyright infringement).
Therefore, the Court held that where there are commercial disputes and parties have
consciously decided to refer these disputes arising from that contract to a private forum, no
question arises of those disputes being non-arbitrable.

44
  Barfi! Faces Rs 50 Cr Suit For Copyright Violation

Dated- 12 September 2012

Mumbai-based consumer electronics company Murphy Enterprises has sent a legal notice for
copyright infringement to the UTV Group (UTV Motion Pictures and Ronnie Screwala) and
Ishana Films for misusing its brand in the film Barfi

The makers of the RanbirKapoor film Barfi!, which releases on Friday, have received a legal
notice seeking to halt the screening on grounds of copyright infringement. Murphy
Enterprises, an electronics manufacturer, has served notice to producers UTV group and
Ishana films for use of their registered trademarks — Murphy, Murphy Radio and Murphy
Munna — in the title song AlaBarfi as well as in the movie without obtaining a no-objection
certificate.

The notice, sent through advocate Sujeet G Kurup, says, “The company Murphy Enterprises
owns at least 32 trademarks under several classes. If the notice is not taken seriously, the
company will file a legal suit against the Barfi team, briMurphy's main objection is to the
song AlaBarfi, the lyrics of which are: "Barfijoammajikikokhmeintha soya/amma ne murphy
ka radio mangaya/barfimunnajaisalalla/ammakathasapna/ munna jab
haulehauleduniyameinaaya/baba ne Ceylon wala station lagaya/radio on hua, amma off
hui/tootaharsapna."

The notice says, "Murphy Enterprises' proprietor SmitaDilipShirodkar wants to see the
content of the movie pre-release to check if any other mention of or the Murphy Munna
mascot has been used, and wants the makers to remove the negative line in the song, 'radio on
hua, amma off hui'." UTV said, "We are clear there has been no infringement whatsoever,
and are in the process of responding to the notice."

45
  Filmmaker AbhishekKapoor Has Filed A Case Against
Farhan Akhtar And RiteshSidhwani’s Excel Entertainment
For Not Giving Him Script Credit In The Sequel Of ‘Rock On’.

Abhishek Kapoor made he directorial debut with the superhit film Rock On which starred
Farhan Akhtar and Arjun Rampal. Even though he is not directing the sequel to the film,
Abhishek was reportedly happy with Rock On 2′s developments and he even co-wrote the
film with Pubali Chaudhuri.

But now we hear that Abhishek is terribly upset with the makers of Rock On 2 and has even
decided to drag producers from Excel Entertaiment, RiteshSidhwani and FarhanAkhtar to
court. Abhishek has reportedly filed a case against Excel Entertainment for not giving him
due credit for co-writing the film with PubaliChaudhuri. Abhishek has filed a case with the
Bombay High Court against the production company as they have refused to acknowledge
that Kapoor has also written the story of Rock On 2.

In the lawsuit Kapoor mentions that he wrote an email to Pubali which read, ” heard about
Excel making Rock On 2. Have they contacted you? I have a feeling they would want to
make our script.” But Pubalireverted saying that she was unwell and that she would discuss
the same with Kapoor on a later date. While Chaudhuri told Kapoor that she was ill, she went
ahead to get the script registered by the Film Writer’s Association on the very same day!
According to a Mumbai Mirror report, Kapoor has asked the court to stop the production of
the film and to instruct the producers to not enter into any third party agreement. Kapoor
claims he and writer PubaliChaudhuri had worked together on the Rock On!! 2's script since
2011. However, after some "creative disagreement" with Excel Entertainment, Chaudhuri
ditched Kapoor and secretly registered the script of Rock On!! 2 (written by both of them)
under only her name with the Film Writers' Association.e

Kapoor complains that Chaudhuri avoided him and his efforts to resolve issues with the
production house also did not yield results. Talking about Excel Entertainment, Kapoor
alleged that since Rock On! was his first film, he trusted the production house with the
contract. However, on reviewing it, he found several clauses that were in favour of Excel and
some that are completely contradictory to the Copyright Act.

46
In his lawsuit, Kapoor also blames Chaudhuri for the 'breach of trust' and says, "The mala
fide conduct of Chaudhuri can be seen from the fact that when the plaintiff (Kapoor)
addressed an email, she did not dispute the contents whereby Kapoor referred the script as
'our script'."

47
  Anurag kashyap films

Filmmaker Vikas Bahl has moved the Bombay High Court with aRs 10-crore defamation
suit against his former Phantom Films partners Anurag Kashyap and Vikramaditya
Motwane amid the #MeToo furore.

Bahl, in a suit filed on Tuesday, sought direction from the court to restrain the two from
making any statement about him to the media or via social media.
The court on Wednesday posted the matter to Friday so that the alleged victim's side of
the story can also be heard in the court's chambers, Bahl'sadvocate Hitesh Jain told IANS.

The Queen famed Bahl was last year accused of sexual harassment by a former employee of
the film collective Phantom Films, for an incident that took place in 2015 in Goa during the
promotion of the banner's movie 'Bombay Velvet'.
The allegation resurfaced as the #MeToo movement garnered steam in India, leading some
others, including Queen actressKanganaRanaut, to point fingers at Bahl's behaviour towards
women.
Kashyap came out in support of the allegations in a HuffPost India report and also tweeted
about it, while Motwane called Bahl a "sexual offender".
Bahl has said the defendants are "taking advantage of the ongoing #MeToo movement in the
country".
Kashyap, Motwane, Bahl and MadhuMantena made a creative film quartet in Bollywood
when they established Phantom F ilms in 2011. They came up with movies like Lootera,
HaseeTohPhasee, Queenand Udta Punjab, as well as the web series Sacred Games.

48
  Denying all allegations, the 'Queen' director has accused them of
being "opportunists" who wanted to defame, malign and destroy Bahl's career
out of "professional jealousy".

Denying all allegations, the 'Queen' director has accused them of being "opportunists" who
wanted to defame, malign and destroy Bahl's career out of "professional jealousy". "It is by
design that after having remained silent about the alleged incident and alleged victim for
three years, you have now come forward and supported the alleged victim. It is imperative to
highlight that the alleged victim herself has mentioned that your sudden moral enlightenment
is nothing but a hoax and there is a personal agenda behind it," the notice issued through

Advocate ShamsherGarud of Jayakar

Dated-Oct 10, 2018

The 47-year-old director has also asked for an "unconditional apology" and urged Kashyap
and Motwane to withdraw the "contradictory" statements made by them on social media.
Over the weekend, Kashyap had put out a statement in which he had said that that he had
'named and shamed' Bahl in the film circles for behaving inappropriately with a Phantom
Films employee during a trip to Goa in 2015. He also wrote that while the woman had tried
reaching out to him to speak about the incident, the film industry is singularly 'ill-equipped to
handle matters such as sexual harassment'. Motwane, on the other hand, called out 'sexual
offender' Bahl for preying on a young woman, abusing her trust and ruining her life. Actress
KanganaRanaut also backed the woman's claims and gave her own account of how Bahl had
misbehaved with her on the film sets of 'Queen'.

The 'Queen' director, in the legal notice, has also accused the directors of using the
allegations as an opportunity to dissolve Phantom Film, and shift the blame to him. He said
that discussion about the dissolution of Phantom Films had been under way for the past few
months due to creative and professional differences.

49
  Important to hear both sides of the story: Mahesh Bhatt on
#MeToo

New Delhi , Dated Oct 9

With many men from different walks of life being called out for sexual misconduct and
harassment in the wake of #MeToo movement in India, filmmaker Mahesh Bhatt said
Tuesday such sensitive matters cannot be decided in the court of public opinion. The director-
producer said it is imperative that both the survivor and the accused are given a fair chance to
share their side of the story before the masses decide the verdict. "You have a polarised
world. Extreme positions are taken by people on either side. This is exactly where the
problem resides. These matters cannot be decided by the vote of public opinion, not by courts
because they are also weighed down by archaic laws of the bygone days. We as men, need to
give the Indian women all the strength that she needs rightfully asking to be able to walk with
head held high. "This is about morality. These debates cannot be resolved through by taking
extreme stands... You need to grant the woman who has been violated the grant to exhale but
in the same breath grant that person towards which fingers are being pointed the right to tell
his version of the story," Bhatt told in an interview here. The filmmaker was in the capital to
promote his upcoming production, "Jalebi".

He said production houses in Bollywood should make sure that there is no discrepancy
between their believes and actions. Bhatt, who runs Vishesh Films with brother Mukesh,
cited AnuragKashyap and the case of Phantom Films dissolution as an example of the same.
"AnuragKashyap has put himself in a very odd spot. When you stand up for values and you
look away from what Vikas (Bahl) has done, then you invite problems. Too little, too late
maybe. But he finally said that he didn't deal with it appropriately, that itself is saying that 'I
was wrong'. This also is a good beginning," he said. In a recent article in Huff Post India, a
former woman employee of the now dissolved production banner Phantom Films reiterated
the allegations against VikasBahl that he molested her and shared further details about the
incident, which had happened in May 2015.

According to the report, the woman said she had reached out to Kashyap and detailed her
experie

50
nce, but no action was taken while Bahl continued to harass her until she left the company.
Kashyap said he was "ill advised" by the legal team of the company. Talking about measures
that they take at Vishesh Films to ensure safe working environment for women, Bhatt said if
the man on the top treats the women with reverence and respect, the juniors down better fall
in line with it.

51
WHAT IS PROFIT AND LOSS ACCOUNT?

 The P&L statement is a financial statement that summarizes the revenues, costs and
expenses incurred during a specified period.
 The P&L statement is one of three financial statements every public company issues
quarterly and annually, along with the balance sheet and the cash flow statement.
 It is important to compare P&L statements from different accounting p eriods, as the
changes in revenues, operating costs, R&D spending and net earnings over time are
more meaningful than the numbers themselves.
 Together with the balance sheet and cash flow statement, the P&L statement provides
an in-depth look at a company's financial performance.

52
53
WHAT IS BALANCE SHEET?

 Balance Sheet is the financial statement of a company which includes assets,

liabilities, equity capital, total debt, etc. at a point in time. Balance sheet includes
assets on one side, and liabilities on the other.
 For the balance sheet to reflect the true picture, both heads (liabilities & assets) should
tally (Assets = Liabilities + Equity).
 Balance sheet is more like a snapshot of the financial position of a company at a
specified time, usually calculated after every quarter, six months or one year. Balance
Sheet has two main heads –assets and liabilities.
 Let’s understand each one of them. What are assets? Assets are those resources or
things which the company owns. They can be divided into current as well as non-
current assets or long term assets.
 Liabilities on are debts or obligations of a company. It is the amount that the company
owes to its creditors. Liabilities can be divided into current liabilities and long term
liabilities.
 Another important head in the balance sheet is shareholder or owner’s equity. Assets
are equal to total liabilities and owners’ equity. Owner’s equity is used when the
company is a sole proprietorship and shareholders’ equity is used when the company
is a corporation. It is also known as book value of the company.

54
LOSS ACCOUNT OF YASH RAJ FILMS PVT LTD

(in crore)

PARTICULAR Mar'18 Mar'17 Mar'16

12Months 12Months 12Months

INCOME:

Sales Turnover 17.01 10.67 12.71

Excise Duty .33 1.20 1.37

NET SALES 16.68 9.47 11.34

Other Income 0 0 0

TOTAL INCOME 16.92 9.65 12.02

EXPENDITURE:

Manufacturing Expenses .54 .50 .69

Material Consumed 10.95 7.25 10.44

Personal Expenses 1.42 1.24 1.71

Selling Expenses .01 .02 .02

Administrative Expenses 1.26 1.19 35.96

Expenses Capitalised .00 .00 .00

Provisions Made .00 .00 .00

TOTAL EXPENDITURE 14.18 10.20 48.81

Operating Profit 2.49 -.74 -37.47

55
EBITDA 2.74 -.55 -36.79

Depreciation .37 .38 .45

Other Write-offs .00 .00 .00

EBIT 2.37 -.93 -37.25

Interest 8.32 10.14 6.46

EBT -5.95 -11.07 -43.71

Taxes .00 .00 .00

Profit and Loss for the Year -5.95 -11.07 -43.71

Non Recurring Items .01 .03 .00

Other Non Cash Adjustments .00 .00 .00

Other Adjustments -.01 -.03 .00

REPORTED PAT -5.95 -11.07 -43.71

KEY ITEMS

Preference Dividend .00 .00 .00

Equity Dividend .00 .00 .00

Equity Dividend (%) .00 .00 .00

Shares in Issue (Lakhs) 170.00 170.00 170.00

EPS - Annualised (Rs) -3.50 -6.51 -25.71

56
BALANCE SHEET OF YASH RAJ FILMS PVT LTD

(in crore)

Particulars Mar'18 Mar'17 Mar'16

Liabilities 12 Months 12 Months 12 Months

Share Capital 17.00 17.00 17.00

Reserves & Surplus -110.31 -104.32 -92.50

Net Worth -93.31 -87.32 -75.50

Secured Loan 85.98 77.64 66.19

Unsecured Loan .00 .00 2.48

TOTAL LIABILITIES -7.32 -9.68 -6.83

Assets

Gross Block 4.15 4.25 55.67

(-) Acc. Depreciation .65 .38 51.38

Net Block 3.51 3.87 4.29

Capital Work in Progress .00 .00 .00

Investments .13 .18 .95

Inventories .39 .47 1.21

Sundry Debtors 3.98 .58 .70

Cash and Bank .14 .23 .28

Loans and Advances 2.94 3.38 3.59

57
Total Current Assets 7.46 4.66 5.78

Current Liabilities 18.16 18.14 17.57

Provisions .26 .26 .28

Total Current Liabilities 18.42 18.39 17.85

NET CURRENT ASSETS -10.96 -13.74 -12.07

Misc. Expenses .00 .00 .00

TOTAL ASSETS(A+B+C+D+E) -7.32 -9.68 -6.83

1. They don’t pay sky-high prices for stars, they price their films well and they negotiate hard
with the theatres.”

2. The year 2017 has been the worst for the production house in the last three years going by
return on investment. By the production house's own admission, Yash Raj Films has earned a
return of just 10 per cent from five blockbusters this year against 85 percent from just three
films last year. The production house earned a 50 per cent return in 2005 and 150 per cent in
2004.

3. "Yash Raj Films has come out cumulatively profitable across its slate of five films for the
year 2007, with an annual return of investment of approximately 10 per cent," said Sanjiv
Kohli director and CEO of Yash Raj Films.

4. "A Yash Raj banner film with Madhuri Dixit should ideally draw 75 to 80 percent
occupancy in multiplexes and 60 percent in single-screens theatres. However, Aaja Nachle
has been able to achieve barely 10 to 20 percent occupancy," said film analyst Taran Adarsh.

5. YRF has three big films, one with each of the Khans. Earlier this year came the profitable
Ek Tha Tiger with Salman, now JTHJ and then there is Dhoom 3 with Aamir. Rajeev
Masand, entertainment editor, CNN-IBN, agrees; “YRF sustains its own films and has rarely
looked elsewhere for money. They don’t pay sky-high prices for stars, they price their films
well and they negotiate hard with the theatres.”

58
59
PROFIT AND LOSS ACCOUNT OF EROS INTERNATIONAL

(in crore)

Particulars Mar'18 Mar'17 Mar'16

12Months 12Months 12Months

INCOME:

Sales Turnover 707.66 1146.18 1178.68

Excise Duty .00 .00 .00

NET SALES 707.66 1146.18 1178.68

Other Income 0 0 0

TOTAL INCOME 728.57 1164.66 1192.02

EXPENDITURE:

Manufacturing Expenses 332.01 680.33 882.64

Material Consumed -1.42 2.62 -2.03

Personal Expenses 46.25 54.13 44.56

Selling Expenses .00 .00 .00

Administrative Expenses 130.27 159.25 46.38

Expenses Capitalised .00 .00 .00

Provisions Made .00 .00 .00

TOTAL EXPENDITURE 507.11 896.33 971.55

Operating Profit 200.55 249.85 207.13

60
EBITDA 221.46 268.33 220.47

Depreciation 6.15 5.32 5.45

Other Write-offs .00 .00 .00

EBIT 215.31 263.01 215.02

Interest 74.88 52.01 33.72

EBT 140.43 211.00 181.30

Taxes 63.42 80.61 68.11

Profit and Loss for the Year 77.01 130.39 113.19

Non Recurring Items .00 .00 .00

Other Non Cash Adjustments .00 .00 .00

Other Adjustments .00 .00 .00

REPORTED PAT 77.01 130.39 113.19

KEY ITEMS

Preference Dividend .00 .00 .00

Equity Dividend .00 .00 .00

Equity Dividend (%) .00 .00 .00

Shares in Issue (Lakhs) 949.72 938.59 935.89

EPS - Annualised (Rs) 8.11 13.89 12.09

61
BALANCE SHEET OF EROS INTERNATIONAL

(in crore)

Particulars Mar'18 Mar'17 Mar'16

Liabilities 12 Months 12 Months 12 Months

Share Capital 94.97 93.85 93.58

Reserves & Surplus 1347.02 1256.56 1095.39

Net Worth 1441.99 1350.41 1188.97

Secured Loan 635.62 564.46 316.39

Unsecured Loan .00 .00 19.42

TOTAL LIABILITIES 2077.61 1914.87 1524.78

Assets

Gross Block 2200.29 2137.29 989.70

(-) Acc. Depreciation 15.34 10.19 36.67

Net Block 2184.95 2127.10 953.03

Capital Work in Progress 13.97 .53 1107.31

Investments 55.03 68.03 55.43

Inventories 1.87 .46 3.07

Sundry Debtors 440.24 265.05 125.27

Cash and Bank 3.85 1.31 29.25

Loans and Advances 133.90 142.15 217.23

62
Total Current Assets 579.86 408.97 374.82

Current Liabilities 756.20 689.76 932.26

Provisions .00 .00 33.55

Total Current Liabilities 756.20 689.76 965.81

NET CURRENT ASSETS -176.34 -280.79 -590.99

Misc. Expenses .00 .00 .00

TOTAL ASSETS(A+B+C+D+E) 2077.61 1914.87 1524.78

1.Tajdar Amrohi, son of late filmmaker Kamal Amrohi said studio rentals from Kamalistan
would bring them 90 lakh or less per month and running it, including staff salaries, upkeep,
electricity and licenses would leave him and his two siblings with barely 10-15 lakh per
month. The only way for a studio to survive, Amrohi said, is to be an active production
house, like in the case of Yash Raj Films where the two businesses can supplement and feed
off each other.

2. Shares of Eros International Media Ltd. have tumbled this year as one of India’s largest
listed movie makers hasn’t given a blockbuster in nearly three years and struggles to generate
cash. Shares of Eros International Media, which co-produces, acquires and distributes Indian
language films worldwide, have fallen 42 percent so far this year. In contrast, its NYSE-listed
parent Eros International Plc gained 51 percent during the period. While the Indian arm
makes and distributes films within India, the parent manages overseas business.

3.11 August 2017 due to sudden demise of Mr. Naresh Chandra the Chairman and Non-
Executive Independent Director of the Company on 9 July 2017. The Company deeply
mournthe irreparable loss due to sudden demise of Late Mr. Naresh Chandra and places on
recordits appreciation for the valuable contributions made by him during his tenure as
Director of the Company.

63
PROFIT AND LOSS ACCOUNT OF UTV MOTIONS PICTURES

(in crore)

Particulars Mar'16 Mar'15 Mar'14

12Months 12Months 12Months

INCOME:

Sales Turnover 429.75 545.68 326.52

Excise Duty .00 .00 .00

NET SALES 429.75 545.68 326.52

Other Income 0 0 0

TOTAL INCOME 469.83 575.86 335.66

EXPENDITURE:

Manufacturing Expenses 735.59 368.95 235.01

Material Consumed .00 .00 .00

Personal Expenses 41.67 28.20 20.91

Selling Expenses .00 2.86 .00

Administrative Expenses 59.21 16.30 22.54

Expenses Capitalised .00 .00 .00

Provisions Made .00 .00 .00

TOTAL EXPENDITURE 836.47 416.31 278.46

Operating Profit -406.72 129.37 48.06

64
EBITDA -366.64 159.55 57.20

Depreciation 4.79 1.92 1.91

Other Write-offs .00 .00 .00

EBIT -371.44 157.62 55.29

Interest 88.84 25.53 16.53

EBT -460.28 132.09 38.76

Taxes .00 .01 -20.09

Profit and Loss for the Year -460.28 132.08 58.85

Non Recurring Items -463.05 .14 .00

Other Non Cash Adjustments .00 1.67 .00

Other Adjustments .00 .00 .00

REPORTED PAT -923.33 133.89 58.85

KEY ITEMS

Preference Dividend .00 .00 .00

Equity Dividend .00 .00 .00

Equity Dividend (%) .00 .00 .00

Shares in Issue (Lakhs) 413.05 406.35 406.32

EPS - Annualised (Rs) -223.54 32.95 14.48

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BALANCE SHEET OF UTV MOTIONS PICTURES

(in crore)

Particulars Mar'16 Mar'15 Mar'14

Liabilities 12 Months 12 Months 12 Months

Share Capital 41.30 40.63 40.63

Reserves & Surplus 196.37 1087.70 953.74

Net Worth 237.67 1128.34 994.37

Secured Loan .00 318.77 389.34

Unsecured Loan 1137.60 310.00 400.00

TOTAL LIABILITIES 1375.27 1757.11 1783.71

Assets

Gross Block 16.57 18.10 27.94

(-) Acc. Depreciation 11.93 8.31 7.45

Net Block 4.65 9.79 20.49

Capital Work in Progress .00 .00 .00

Investments 388.61 638.24 552.68

Inventories 402.24 555.70 431.71

Sundry Debtors 107.62 90.06 36.61

Cash and Bank 31.43 49.42 34.50

Loans and Advances 601.09 828.08 810.88

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Total Current Assets 1142.38 1523.26 1313.70

Current Liabilities 159.75 413.97 101.52

Provisions .61 .21 1.65

Total Current Liabilities 160.36 414.18 103.16

NET CURRENT ASSETS 982.02 1109.08 1210.54

Misc. Expenses .00 .00 .00

TOTAL ASSETS(A+B+C+D+E) 1375.27 1757.11 1783.71

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1. Reason being, with acquisition and no in-house content development, the profit margin
will remain low and losses will remain big. Also with talentless people at the helm of affairs,
who have no understanding of films, no studio will ever make money.

2. At a time when the film business is growing and markets are expanding worldwide,
Bollywood studios seem to have failed miserably. Unless there is a complete rethink in the
kind of professionals that should be hired as studio heads – passionate, cinema literate and
educated individuals, studios in India will lack longevity and success. They will halt their
India film production business like Disney, shut down completely or keep on plodding with
massive losses till they see minor success like Fox.

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PROFIT AND LOSS ACCOUNT OF EXCEL ENTERTAINMENT

(in crore)

Particulars Mar'18 Mar'17 Mar'16

12Months 12Months 12Months

INCOME:

Sales Turnover 594.14 487.27 490.25

Excise Duty 12.36 41.58 42.12

NET SALES 581.79 445.69 448.13

Other Income 0 0 0

TOTAL INCOME 585.51 455.50 450.96

EXPENDITURE:

Manufacturing Expenses 39.49 31.26 28.03

Material Consumed 265.58 237.98 232.19

Personal Expenses 70.47 61.89 58.59

Selling Expenses .00 .00 .00

Administrative Expenses 82.91 72.63 67.66

Expenses Capitalised .00 .00 .00

Provisions Made .00 .00 .00

TOTAL EXPENDITURE 458.46 403.77 386.47

Operating Profit 123.33 41.93 61.66

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EBITDA 127.06 51.73 64.49

Depreciation 14.94 13.92 15.39

Other Write-offs .00 .00 .00

EBIT 112.12 37.81 49.10

Interest 5.82 9.87 12.54

EBT 106.30 27.94 36.55

Taxes 33.23 6.81 11.36

Profit and Loss for the Year 73.07 21.13 25.20

Non Recurring Items -.05 -1.48 .00

Other Non Cash Adjustments .00 .00 .00

Other Adjustments -.48 1.15 .00

REPORTED PAT 72.54 20.80 25.20

KEY ITEMS

Preference Dividend .00 .00 .00

Equity Dividend 9.08 6.81 4.51

Equity Dividend (%) 144.42 108.32 69.81

Shares in Issue (Lakhs) 125.71 125.71 129.06

EPS - Annualised (Rs) 57.71 16.54 19.52

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BALANCE SHEET OF EXCEL ENTERTAINMENT

(in crore)

Particulars Mar'18 Mar'17 Mar'16

Liabilities 12 Months 12 Months 12 Months

Share Capital 6.29 6.29 6.45

Reserves & Surplus 434.12 351.89 200.61

Net Worth 440.41 358.17 207.06

Secured Loan 7.50 59.58 43.19

Unsecured Loan .00 .00 34.54

TOTAL LIABILITIES 447.91 417.75 284.79

Assets

Gross Block 226.12 192.14 273.68

(-) Acc. Depreciation 27.80 13.22 110.12

Net Block 198.32 178.92 163.56

Capital Work in Progress 24.27 9.48 3.19

Investments 175.11 152.43 14.03

Inventories 52.56 52.17 62.89

Sundry Debtors 118.98 116.23 126.89

Cash and Bank 2.27 3.95 4.01

Loans and Advances 46.27 45.39 43.14

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Total Current Assets 220.09 217.74 236.93

Current Liabilities 169.87 140.82 109.00

Provisions .00 .00 23.93

Total Current Liabilities 169.87 140.82 132.93

NET CURRENT ASSETS 50.21 76.92 104.01

Misc. Expenses .00 .00 .00

TOTAL ASSETS(A+B+C+D+E) 447.91 417.75 284.79

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1. Excel Entertainment release expensive films on joint distribution. But we don’t take fees
and make the price high. Game is an expensive film, which didn’t work. If the budget had
been half (of what it was), it would have been a successful film, but the story required (the
expense). In the distribution chain, people in the studios tell me, if one film works, it nullifies
the loss of eight-nine films because they make money on all verticals—music, home video,
TV.

2. Earlier, a producer used to be the money bank; today, a studio gives you the money. The
producer does what’s best for the script, makes sure the film is viable for him and everyone
associated with it. If you don’t market or distribute rightly, you are finished. Your trailers do
70% of your job. With it, you create a sense of urgency for the film that encourages someone
to spend ₹ 250 to watch the movie in the first weekend.

3. Any big-ticket film does 60-70% of its business in the first week. People want to consume
it then because next week they have something else to do. At the end of the day, you have to
get that 70% right, making sure the promos connect. The next 30% is about keeping that
excitement alive till the film releases.

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FINANACIAL DATA OF VISHESH FILMS

Mahesh Bhatt Net Worth is Rs. 313 Crore INR. Bollywood Cinema is incomplete without
a Producer. One of the famous personalities once quoted “If no producer, No Movies”.
Bollywood movies depends highly only film Production to be successful and one such
producer who has taken Hindi cinema to a great heights is Mr. Mahesh Bhatt. He is one of the
sought after producer and has given many hit films. He is the Co-owner of production house
“Vishesh films” which is one of the biggest production house in Bollywood Industry.

Here, we will discuss about Mr. Mahesh Bhatt’s professional Career, production house, films
and most importantly his earnings, wealth and net worth. Mr. Bhatt is the Writer, Producer,
Director, Star Maker, Master Story Teller, and Cinematic trendsetter and trend
breaker. He is the main driving force behind creativity at Vishesh films. At the age of
just 26, he made his first film which was released in the year 1974. He is one of the
highest paid directors and producer of Bollywood Industry.

The total net worth of Mahesh Bhatt is estimated to be 48 Million USD, which in Indian
currency is approximately 3133680000.00 Indian Rupee (i.e Three hundred and Thirteen
crore INR. Mr. Mahesh Bhatt’s Net Worth has grown by 55% in the past few years. The net
worth of Mr. Bhatt includes remuneration from movies, personal investment and his
production house. Also as a Philanthropist he is among the leading individual when it comes
to sharing for a social cause and charity. Also he is one of the highest tax payers in the
country.

Average Movie Remuneration:

Estimated Net Worth Rs. 313 Crore INR

Average Movie remuneration* Rs. 11Crore INR

Personal Investment Rs. 115 Crore INR

Luxury-Cars Rs. 06Crore INR

Income Tax PY Rs. 8.5Crore INR

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Average movie remuneration as director:

Year Earnings

2016 Rs. 26 Crore INR

2015 Rs. 22Crore INR

2014 Rs. 20Crore INR

2013 Rs. 17Crore INR

2012 Rs. 13Crore INR

Dependency of Mr. Mahesh Bhatt Net Worth:

In case of any celebrities, a lot of earning depends on fan following. Mahesh Bhatt is one of
the most popular Director, producer and film maker in India and other countries. Apart from
film making, Mr. Bhatt is also the co-owner of Vishesh Films, which is one of the biggest
privately held production house in the country. He has also invested in multiple real-estate
properties. Thus, we can be very positive that the net worth of Mahesh sir will keep on
growing through the years.

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76
 RECENT DEVELOPMENTS

FISCAL POLICIES

Fiscal policy means the use of taxation and public expenditure by the government for
stabilization or growth of the economy. According to Culbarston, “By fiscal policy we
refer to government actions affecting its receipts and expenditures which ordinarily as
measured by the government’s receipts, its surplus or deficit.” The government may change
undesirable variations in private consumption and investment by compensatory variations of
public expenditures and taxes.

Fiscal policy also feeds into economic trends and influences monetary policy. When the
government receives more than it spends, it has a surplus. If the government spends more
than it receives it runs a deficit. To meet the additional expenditures, it needs to borrow from
domestic or foreign sources, draw upon its foreign exchange reserves or print an equivalent
amount of money. This tends to influence other economic variables.

On a broad generalization, excessive printing of money leads to inflation. If the

government borrows too much from abroad it leads to a debt crisis. Excessive domestic
borrowing by the government may lead to higher real interest rates and the domestic private
sector being unable to access funds resulting in the “crowding out” of private investment. So
it can be said that the fiscal deficit can be like a double edge sword, which need to be tackled
very carefully.

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Fiscal policy is the use of government revenue collection (mainly taxes)
and expenditure (spending) to influence the economy. According to Keynesian economics,
when the government changes the levels of taxation and government spending, it
influences aggregate demand and the level of economic activity. Fiscal policy is often used to
stabilize the economy over the course of the business cycle.

Changes in the level and composition of taxation and government spending can affect the
following macroeconomic :

 Aggregate demand and the level of economic activity;

 Saving and investment
 Income distribution

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What is EXIM POLICIES ?

 Exim Policy or Foreign Trade Policy is a set of guidelines and instructions

established by the DGFT in matters related to the import and export of goods in India.
Impact of Exim Policy in India

 The Foreign Trade Policy of India is guided by the Export Import in known as in
short EXIM Policy of the Indian Government and is regulated by the Foreign Trade
Development and Regulation Act, 1992.

EXIM Policy is the export import policy of the government that is announced every five
years. ... This policy consists of general provisions regarding exports and imports,
promotional measures, duty exemption schemes, export promotion schemes, special
economic zone programs and other details for different sectors.

Impact of Exim Policy in India

Foreign films shot in India

In recent times, the Indian Government is making efforts to promote India as a filming
destination. Films such as
‘Million Dollar Arm’, ‘Zero Dark 30’, and ‘A Mighty Heart’ have been shot in India. In
connection with film shooting in India, tax
Implications should be evaluated for film producers/studios, actors (in front of the camera)
and crew (behind the camera).
•• Foreign film producers/studios2 :Income of foreign producers should not be taxable in
India in respect of operations confined to shooting of a film in India for transmission out of
India based on an exemption under the domestic tax laws.
•• Foreign actors: Taxability of foreign actors are covered under Article 17 of tax treaties
(Taxation of entertainers and sportsperson). Income from personal activities, as such,
performed in India (i.e. performance in India) should be taxable in India irrespective of
whether or not such actor is an employee. In case performance income of such actor accrues

79
not to the actor but to another person/entity, such income should still be taxable in
India[Article 17(2)]. This is an anti-avoidance measure included in tax treaties.
•• Foreign crew would include behind the scene technicians. Taxability of their income
should be evaluated based on criteria such as nature of services, legal form of entity,
presence/period of stay in India, relevant tax treaty provisions.

Customs duty on filming equipment

•• The Admission Temporaries/Temporary Admission (ATA) Carnet permits duty-free
temporary admission of goods into a member country. The list of exempted products includes
filming equipment. However, there is no corresponding customs notification granting
exemption on import of filming equipment on lines of ATACarnet.
•• Film production equipment is very expensive and is not easily available in all countries,
thereby compelling the film producers to import them on temporary basis on lease for the
purpose of producing the film. Customs duty cost significantly increases burden

Film distribution rights

•• Film distribution typically involves grant of license i.e. film distribution rights. The film
intellectual property continues to be owned by the film producer under this model.
•• The definition of royalty under the domestic tax laws includes consideration for transfer of
all or any rights (including grant of license) in respect of any copyright, literary, artistic or
scientific work including films or video tapes for use in connection with television or tapes
for use in connection with radio broadcasting, but not including consideration for the sale,
distribution or exhibition of cinematographic films.
•• On a reading of the above definition, one would observe that consideration for “sale,
distribution or exhibition” of “cinematographic films” is excluded from the royalty definition.

Post-production fees
•• At times, post-production work including VFX is outsourced to a foreign company and the
Indian film producer pays postproduction fees to such foreign company.
•• The issue which arises in such cases is whether such post-production fees amounts to fees
for technical services under the relevant tax treaty/domestic tax laws and accordingly
triggering withholding tax applicability.

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•• This would depend upon the specific services provided, documentation of the same in the
contract, and the relevant tax treaty provisions as regards the provisions of fees for technical
services.

Indirect tax challenges faced by film

•• The film industry is subjected to multiple taxes at various points in its supply chain,
without availability of credit in most cases.
•• Various transactions/activities attract different types of indirect taxes. In most cases, taxes
paid on procurements are not available as credit while paying taxes on the revenues. For
instance, service tax(levied by Central Government)charged by technicians to the producers
not available as credit while making payment of VAT (levied by State
Government) on grant of distribution rights by the producer.
•• Similarly, VAT/service tax charged to the distributors on their costs is not available as
credit against entertainment tax liability of the distributor/exhibitor. Without adequate service
tax liability, producers are not able to utilize the service tax credit charged by such artists,
resulting in tax cascading and increase in cost of film production.

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RECENT TECHNOLOGICAL DEVELOPMENTS
Autonomous Drones

Yes, yes there are autonomous drones out there on the market already, but today’s
“autonomous” offerings are just sensational beginnings to what fully autonomous drones
are going to be able to do. We’re talking about sentient drones with built-in knowledge and
algorithms on everything from filmmaking techniques (shot sizes, viewing angles, and
screen position) to corrective obstacle avoidance and open source technology for
developing the drone cinematographers of the future.

4k+ 3D Technology

As you can see in our comprehensive coverage of this year’s NAB convention, virtual
reality (or VR as we like to say in the biz) may be the brightest star in the future-tech galaxy.
One shining example would be Lucid VR’s LucidCam, which is touted as the “first and only
4K 3D VR live production camera” — Not to be outdone is Google-supported Yi

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Technology’s Yi Halo (pictured above) 16-point 4k 3D action camera. This is as
impressive as it is expensive

Smartphone Filmmaking Gear

To some, the idea that there will come a day when entire feature films will be shot on
iPhones seems like a dystopian concept. Yet, it’s already happened. Multiple times in fact.
This raises a question: will the market and industry shift to accommodate those up-and-
coming iPhone and smartphone filmmakers with new, cool and innovative gear and
technologies? The answer, again, is it already has — just look at this round up of iPhone
gimbals unveiled at NAB 2017

Dual Camera VR

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They say two eyes are better than one, right? So why wouldn’t this be true for virtual
reality? The technonauts behind the ambitious Kickstarter project Two Eyes VR believe
binocular 360 viewing and recording is truly the way of the future. It is, after all, how we
experience the world day-in and day-out.

Drone Goggles

Drone goggles are, at the very least, the most futuristic-looking technological innovation on
this list — and they are, indeed, a thing of the imminent future. DJI actually unveiled their
current offering at NAB, which is on the market today. However, as we can see with some
of the limitations of the

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MERGERS AND ACQUISITIONS

YRF and Blackstone

Filmmaker Yash Chopra is believed to be engaged in talks with private equity investor
Blackstone to form a joint venture for movie exhibition initiative. The movie exhibition
business will strengthen Yash Raj Films’ presence in the media and entertainment space.

Chopra is planning to buy single-screen theatres and convert them into multi-screen theatres,
depending on their viability. The new business is unlikely to operate under the Yash Raj
Films banner. Yash Raj Films, the production house owned by Chopra, has already acquired
two properties in Mumbai, Bahar Cinema in Andheri and Capitol Cinema in south Mumbai,
according to sources. The production house is also looking at other metros, including
Kolkata, Ahmedabad, Hyderabad and Bangalore.

Formed in 1970, the production house has come a long way from running a studio to
distributing movies. It launched the music label called Yash Raj Music some years ago. The
company also produces DVDs under the Yash Raj Films Home Entertainment label and
started movie distribution last year with the Bollywood film, Krrish, followed by
KabhiAlvidaNaaKehna.

Reliance Industries Ltd and Eros International (EROS)

Reliance Industries Limited (“RIL”) and Eros International PLC (NYSE: EROS) announced
today that RIL, through a subsidiary, has agreed to subscribe to a 5% equity stake in NYSE
listed Eros at a price of $15.00 per share, which represents an 18% premium to last closing
price. The transaction is subject to customary regulatory and other approvals.

85
In addition, it was announced that Ms. Jyoti Deshpande, Group CEO and MD of Eros will be
stepping down from her Executive role after more than 17 years in Eros and move on to head
the Media and Entertainment business at RIL as President of the Chairman’s Office. Ms.
Deshpande will start her role at RIL from April 2018, but will continue to remain as a Non-
Executive Director on the Board of Eros. Mr. Kishore Lulla will resume his position of
Group Chairman and CEO of Eros.

MukeshAmbani, Chairman & Managing Director, RIL commented, “We are pleased to join
hands with Eros, as it will bring further synergies into our plans, making for a win-win
partnership.

Eros International acquires UK-based song sharing app

PingTune

Bollywood production and distribution company Eros International has acquired UK-based
song sharing app PingTune that allows users to discover, share and listen to music.

The platform also allows users to choose a specific section of the tune or video to send from
sources like YouTube and SoundCloud. In addition, PingTune enables artists to create and
own official profiles so that they can interact and deliver content directly to fans. Eros says
that the acquisition will strengthen its digital platform and will be part of its Eros Digital
subsidiary. “Music plays an incredibly important role in Bollywood films. We believe our
acquisition of PingTune extends our already robust music offering, and is an excellent
addition to the ErosNow platform,” Rishika Lulla Singh, CEO of Eros Digital said in a press
statement.

PingTune (formerly known as Tuneit) had raised $1.6 million seed funding in 2013
from Rupert Hambro (former Chairman of Hambros Bank) and Dominic Perks (serial
entrepreneur and active investor). At the time, PingTune had said that it would move its
business model eventually to selling Mp3s and other music-related items.

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 Disney and UTV Motions

According to Disney, the acquisition will be completed through a successful delisting offer,
which was already approved by UTV’s shareholders, and will enable Disney to integrate
UTV’s current operations. Disney has named UTV CEO Ronnie Screwvala as Managing
Director, The Walt Disney Company India, who will be reporting to Andy Bird, Chairman,
Walt Disney International, and running the operations. Disney said that the acquisition will
allow the company to ” more effectively build, monetize and brand multi-platform franchises,
and deliver a rich library of content to the world’s second largest population.” Screwvala said
that the company will integrate a large stable of brands and franchises in the branded
entertainment space.

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CONCLUSION:-

The Indian Media and Entertainment industry is on an impressive growth path. The industry
is expected to grow at a much faster rate than the global average rate.
Growth is expected in retail advertisement, on the back of factors such as several players
entering the food and beverages segment, e-commerce gaining more popularity in the
country, and domestic companies testing out the waters. The rural region is also a potentially
profitable target.

References: Media Reports, Press Releases, Press Information Bureau, Department of

Industrial Policy and promotion (DIPP), KPMG report – Media ecosystems: The walls fall
down – September 2018

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BIBLIOGRAPHY :

https://avasant.com/insights/publications/technology-optimization/media-entertainment-industry-
an-overveiw/
https://www.nicct.nl/2015/01/08/indian-entertainment-industry-analysis/
https://pettubadi.in/india-aimed-digitization-through-media-entertainment-industry/
http://www.yourarticlelibrary.com/marketing/competitors-and-their-marketing-strategies-with-
diagram/48758
https://en.wikipedia.org/wiki/Eros_International
https://economictimes.indiatimes.com/

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