3.

1
 (Old Customer) : the company has to rebuilt it’s customers satisfaction , by
producing high quality that satisfies its old customers and capture new
Market Share
 (New Customer) : Corona is well famous for the old generations, but due to
the recession that it went through it’s now segmented for the B and C
classes. As it’s now not famous among young children due to stronger
competitors that are widely penetrating the market.

 and To attract new customer, they make many things like:

1. Promotion
2. Campaign
3. Questionnaire \ Feedback
4. And through media
And my friends will discuss all details abut these points .

3.3 (a) SBU’S are based on product bases . and they are :

Chocolate

Biscuits

cocoa powder

Wafer

Toffees and Gums

d) Future investment decisions for SBU’S :
 Rocket : the caramel is too hard to eat then they should make it more
soft and improve the quality of chocolate to make it more delicious
 Negrita: make it bigger and put more chocolate cream in it and dip it
in extra chocolate .
 Vanilla Biscuits : they should make extra flavor like with chocolate .
 Lollipop : cancel it’s life cycle production because it’s production
takes a lot and give in back no thing .

(e)
 Corona is considered as a fair company based on it’s BCG matrix,
they under development (as the marking manager said ) and they will
transfer their headquarter to Cairo.
 Their strategy is same quality for less price:
o As they develop an oriented cost strategy to penetrate the
Market with affordable prices and good quality product.