Professional Documents
Culture Documents
pattern
THE MORE THE MORE
The more you listen to what I say, the more you can discover your excitment at discovering your
excitment in what it is I have to say
Whereas If I said
i just want to let you know that the more you agree with what i say the smarter it proves that you are.
It wouldn't work
excited is a state
getting excited is a process
eager is a state
growing eager is a process
If I said "as you discover yourself getting more excited about what i have to say in a minute from now,
it's not necessary to find yourself growing truly eager to learn more
==>that sets the time to one minute and then you're done with it
By not saying when it makes it an ongoing process that never stops
Non specified through time = affirmation about the present + prediction of the future
You can also point out how people are binding their mind and you can get set them free by getting
specific in time
=>If someone tells me "I'm not good at meeting women"
I like to point out to them that the truth is up until this moment you are not being good at meeting
women.
That way it paces their reality but it opens the possibility of unbinding that from the present and the
future
false presumptions of ignorance
I DON T KNOW
I M NOT SURE
I CAN T TELL
==>it sets up a chain of suggestions and it dissipates resistance
the opposite= Look I know what's good for you, I'm gonna tell what's gonna happen
I don't know, as you continue to listen carefully just excited you'll grow at discovering of how amazing
learning this stuff is as that's happening
in dating
I don't knwow, , where you'll be when you get this message, or what you'll be doing when you get it, or
when you'll get this message. But I do know you look the fun we had talking. and I'm looking forward to
talk you again. So here is my number, why don' t you see if you can catch me
As you follow along in this exploration today, I'm not sure which one of these breakthroughs you'll find
yorurself really enjoying and embracing, but I think that as you imagine that, you'll feel this is really
worthwile
with women
"you know, when you fall in love with someone, and you feel that incredible connection, sometimes it's
almost as if you can stop and imagine a time in the future 6 months from now looking back on this
moment of loving, as being the start of all of that."
womenn not on ly fractionate back and forth between emotions, they fractionate back and forth through
time
presupositions of awareness
RECOGNIZE
REALIZE
NOTICE
SENSE
CONCLUDE
BECOME AWARE
"as you recognize the value of what it is you continue to grow exciting about learning, you do need to
realize that's happening any faster than you notice how much sense it makes to feel that for yourself"
==>extremly vague
"before you'll notice how powerful this information is, it's not necessary to realize that after that's
happenned, you can become aware of how grateful you are to yourself, for opening up your mind to me
right now"
Adverbs/adjectives of presuppositions
NATURALLY
EVERYBODY
POWERFULLY
SWIFLY
"As you naturally discover your own reasons to agree with every word I say, before you rapidly discover
just how much you enjoy learning with me tonight
it's not necessary to swifly conclude for all your own right reasons that there is something else you still
want to learn
but as that's happening I just want to say that's the process of growing even more curious about how
fantastic body of information, that you want for yourself"
Won't it be great, after you picked up the phone and ordered your course today, then you can just smile
that big smile of satisfaction siding to yourself and think this is the freatest decision I had ever made
___________________________________________________________________
commands
DO X
FEEL X (excited , aroused, open...)
DECIDE X
ORDER NOW
KEEP READING
KEEP LISTENING
THINK X
"Just because you're feeling excited today about this opportunity doesn't mean it's on/ it's time to take
action"
________________________________________________________________
if you take someone past and you take away some of his future==>then everything becomes a present
moment
and the moral behaviour drops away
_______________________________________________________________
Oftentimes in persuasion one of the big problems is people are being too specific, too often, too soon, or
too intensely.
prior to establishing their authority in the person's worls, prior to giving the people a sense that they are
deeply understood
one of the purpose of being vague is to give the perception that you have a deep understanding of the
other person's world
people will only perveive you in an authority in where they should go, what they should if they first
perceive that you are an authority in what they are at
=>one of the huge tool for doing that is being vague
another tool for that is pacing the other person ongoing, reality (sense of who they are, what's
important to them)
So here is the idea, if you can accurately describe the person's problem of fear or failure or frustration,
they will assume that you've got the solution.
It must have the solution because he described the problem (like a doctor)
Sometimes you don't wanna go there, you wanna lead with a description of their desire, their dreams,
their fantasies.
So I'll say
"Imagine this, you wake up, and there next to you, she's still sleeping , that absolute stunning beauty
who just enjoyed a night with you. A night of passion where she gave everything she had crying out with
pleasure at all the things you enjoyed with her. But you side to yourself as you realize it's not the first
and the only. This is just many similary beautiful experiences that you've has over the last 6 months of
mastering this material.
I'd say for many men dating is a form of gambling => instantly you would understand what I mean
you 're rolling the dice hoping that you get lucky
=> so you can come up with metaphors
metaphor is very powerful, goes straight to the unconscious mind and creates almost like a canape of
consciousness
i'm still specific enough to identify the fantasy but general enough so they fill in the details of the fantasy
process
here is my audience, what's the fear or failure or frustration? How canI identify it, so they know what I'm
talking about and perceive that I know what I' talking about
But not so specicific that i use details that doesn't match
Then, throw in metaphor
What are the common metaphors of a ethnic group or demographic group
You wanna pull people toward something and at the same time away from something
You need to do BOTH in particuly if you don't meet them face to face
There is one more way of establishing authority==>steal/borrow it from others
endorsment=people take the adoration they got for Kobe bryant and they transfer it to the shoes.==>
you take the authority of a celebrity and you borrow it into the product
you can steal the body language, posture, inflection of the person who is already in charge. you're
stealing the emblematic gestures
steal the anchors
the rhythms of someone considered an authority by your demographics
"you know guys, and girls, if you sit there while looking at me and become aware of the fact that there is
something you really wanna learn today .
It's not important that you go inside and find out a way that feels absolutely natural, powerful and
compelling to you.
And it's equally not important whether you feel yourself pulled forward by an incredible desire or
pushed ahead by a driving need.
What's really important is that you recognise that that's the process of motivating yourself to move into
action to something you really want for yourself"