IMC:- Class Activity

Submitted By:-
Karan Trivedi (AU1814018)
Kajal Goplani (AU1814057)
MBA-2.

Advertisements:-
 Hyundai l Celebrating 20 years of brilliant moments:- The advertisement shows
about the emotional attachment of the customer with the product. It also showcases
how the memories connected with the car, and the attachment with it prevents the
customer from selling it. This also represents the Loyalty of customer associated with
it.

 Red Label Ad- Neighbours:- The ad shows the concept of floating out with
neighbours and engaging with them. It also shows how generousness helps to remove
caste discriminations among people.

 #DaughtersOfToday l Platinum Evara:- This ad is a perception changer. Usually,

during marriage, it is seen as girl’s father used to ask to questions/interrogate the boy
or boy’s father use to interrogate the girl in terms of career, handling responsibility,
managing chores and social aspects of the family. But in this ad, boy’s father
interrogates his own son on behalf of the girl she wants to marry and defend her
career aspects and responsibility sector. This shows, daughter/ girl career is as
important as of the son/ boy.

 Surf Excel #RangLaayeSang l This Holi, let colours bring us together:- The ad
shows about the cultural importance given to and being respected of an individual. No
religiousm being harmed in this ad. Also, it also covers the aspect of floating with
neighbour/friends.

 Muthoot Finance- Life mein #AageyBadhiye:- It shows about the mindset of Indian
consumers. They are not ready to spend even though they have spending capacity

 Nexa Ignis Anniversary Surprise:- The ad has no celebrity endorsement, yet the
content is strong to capture the attention of the viewer. The ad concept is such that the
consumers are involved in the advertisement.