WORKSHOP “PRODUCTS AND SERVICES”

LINA MARCELA MOLINA CASTAÑEDA

SERVICIO NACIONAL DE APRENDIZAJE

SENA

NEGOCIOS INTERNACIONALES

FICHA No 1792955

MEDELLIN

2019
 PARRAGRAPH ONE
talks about the three factors that combine to reshape the foundations of the
modern economy, first the digital revolution increases the scope, flexibility and
agility of small and large companies, generating more economic opportunities,
such as micro-multinationals, companies of intensive technology worldwide;
Second, the international competition attracts new collaborators and consumers
at the world level, to acquire skills and third, the cultural and structural tendencies
of socio-economic interactions through the transformation of people's aspirations
and preferences, such as the expectation instant gratification offered by the
services of a single click or the perfect interoperability between products and
electronics devices.

PARRAGRAPH TWO
A pronounced distinction between product and service markets is fictitious: value
creation and innovation increasingly take place at their intersection. Business-
related services are often decisive in making products attractive to the consumer
and they generate most of the value added in growth and employment.

PARAGRAPH NINE
THE DIGITAL CAR

Cars have become computers on wheels. Software is revolutionising the car

industry, until recently one of the most traditional and hierarchically organized
industries in the world. For example, Tesla – a company founded as recently as
2003 – has shown that there is no reason why a technology company cannot
become a car company, with the design coming from California, modules being
delivered by suppliers from around the world and the final product being put
together in contract factories. Electronics and automation have become key
components of the assembly line.

PARAGRAPH TEN
COMPETITION IN THE HIGHER VALUE-ADDED SEGMENT

In spite of the slowdown of growth in emerging markets, the next decades are
likely to be marked by a continued convergence process. As emerging countries
move up the value chain, they increasingly rival producers and service suppliers
from advanced economies. Instead of developing powerful industrial sectors
locally, they can now leapfrog more advanced economies by adopting the latest
technologies and sourcing products and services globally. As a result, OECD
countries’ share in world manufacturing dropped from 82% in 1990 to 56% in
2013 (Figure 3, p. 4).

Tellingly, China’s 12th Five-Year Plan for 2011-2015 explicitly shifts the focus to
R&D and high-end manufacturing and services. This means that China and
Europe will increasingly compete in the same markets, such as clean energy,
aerospace, telecom equipment or broadband networks. Studies have shown that
the complementarity of European and Chinese export offers has dropped from
85% in 2000 to 65% in 2010, which means that 35% of exports tended to overlap,
compared to only 15% ten years earlier.5 Intensifying global competition means
that competitive advantages are more fluid than they used to be, requiring
dynamic approaches to competitiveness and productivity.

PARAGRAPH ELEVEN
BEHAVIOURAL AND STRUCTURAL CHANGE

The rationale of the emerging new economy is greatly influenced by ongoing

cultural and structural shifts, some of which are induced by technology, while
others result from broader societal trends. Their effect is profound, from the
changing nature of work and its growing fluidity to the emergence of a sharing
economy. In particular, the consumer and user perspectives – already central to
current economic relations – will become dominant even in business-to-business
transactions.

Products are increasingly tailored to individual consumers’ needs and desires

through processes such as ‘additive manufacturing’. Consumers will move from
being objects of economic exchanges to active agents. This trend is already
underway, as exemplified by the growing importance of ‘prosumers’. To illustrate,
the energy system is shifting from a centralised, supplyside approach to a
demand-oriented model. New digital products and technologies are progressively
modernising the energy system by easing the way for a novel nexus between
production, transportation, distribution and consumption. Increasingly, energy will
become a service and not just a supplied commodity, providing new opportunities
for energy service providers and aggregators, and giving life to new digital
products, such as smart meters. These developments will transform the business
model of energy utilities, bringing new, innovative and disruptive companies to
the fore.

These three factors – digitisation, globalisation and socio-cultural transformations

combine to produce a more versatile, creative and interactive economy where
value increasingly lies in the interoperability between products and services.
Combining products and services has become the new normal as design,
marketing, insurance and after-sale servicing are inseparable parts of the offering
that the consumer demands and expects. As a result, manufacturing firms have
incorporated strong service components into the way they operate while services
firms have sought to benefit from economies of scale, traditionally more
characteristic of the manufacturing world. Business models that contribute to the
integration of products and services are increasingly crucial for competitiveness
and productivity.

PARAGRAPH TWELVE
FROM STATIC TO INTERACTIVE

The fusion of product and service markets will continue to have a profound
impact. The world economy will move from static products and services to smart
and interactive ones. This means that new ways need to be explored with respect
to the design and labelling of products. Products are becoming ‘smarter’, more
capable of autonomously addressing and responding to evolving consumers’
needs.

‘Smart’ coffee machines, for example, have built-in sensors that automatically
signal to the local brand store the need for repair. The user therefore does not
only purchase a product a coffee machine – but also a service, the promise of
maintenance whenever necessary.

WRITE A SUMMARY OF TEN LINES FROM THE TEXT

The modern economy is having substantial changes in many aspects, digital

evolution has drastically increased the scope, flexibility and agility of small and
large companies. Technology is transforming the way we interact and
communicate by putting new skills at hand for each situation.

The products and services in the market must be attractive for the consumer and
generate the majority of the added value in growth and employment. New
technologies allow the creation of different tools, through innovation it is now
possible to mangle mobile phones from a computer. Technology plays an
important role in the development of small and large companies in the future.
 WRITE A SUMMARY OF TEN LINES FROM THE TEXT

.It talks about export strategies, traditional policy tools which allow us to make
abalance at the business level.Regarding the economy depending on the sector
to which it belongs, since there is anemblematic initiative with European missions
referring to the union markets. Giventhe above mentioned we can give by
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better in search of disruptive innovations looking for newideas trying to import
new skills and entrepreneurial talents by acquiring newcompanies.

CHOOSE A PARAGRAPH AND TRANSLATE IT WITH YOUR OWN WORDS.

Three factors combine to reshape the foundations of the modern economy. First,
the digital revolution dramatically augments the reach, flexibility and agility of
companies, big and small, creating new economic actors, such as ‘micro-
multinationals’: technology-intensive companies that are born global. Second,
international competition draws millions of new workers and consumers into what
is increasingly a ‘race to the top’, rather than a ‘race to the bottom’, with emerging
countries becoming champions of innovation, engineering ingenuity and skills
acquisition. Third, cultural and structural trends change the nature of socio-
economic interactions by transforming people’s aspirations and preferences,
such as the expectation of instant gratification offered by one-click services or the
seamless interoperability between products and electronic devices.

Tres factores se combinan para remodelar los cimientos de la economía

moderna. En primer lugar, la revolución digital aumenta drásticamente el
alcance, la flexibilidad y la agilidad de las empresas, grandes y pequeñas,
creando nuevos actores económicos, como las “microempresas
multinacionales”: empresas intensivas en tecnología que nacen globales.

En segundo lugar, la competencia internacional atrae a millones de nuevos

trabajadores y consumidores a lo que cada vez es más una “carrera hacia la
cima” que una “carrera hacia abajo”, y los países emergentes se convierten en
campeones de la innovación, el ingenio ingenieril y la adquisición de habilidades.
En tercer lugar, las tendencias culturales y estructurales cambian la naturaleza
de las interacciones socioeconómicas al transformar las aspiraciones y
preferencias de las personas, como la expectativa de gratificación instantánea
ofrecida por los servicios de un solo clic o la interoperabilidad perfecta entre
productos y dispositivos electrónicos
CHOOSE TEN WORDS FROM THE TEXT AND ORGANIZE THEM
ALPHABETICALLY. LOOK FOR THE MEANING OF EACH WORD:

 balance: Periodic examination of a company's accounts

 cultural: set of spiritual and material, intellectual distinctive features
 economy: is the social science that studies: The extraction, production,
exchange,distribution and consumption of goods and services
 emergency: it is an out of control situation that is presented by the impact
of a disaster
 Flexibility: Ability to adapt easily to different circumstances
 Innovation: the company came out ahead thanks to the innovation
capacity of its managers
 Looking:Block action
 Multinationals: A multinational or international company is one that was
created and registeredin a country
 Products:it is an eligible, viable and repeatable option that the offer makes
available to thedemand, to satisfy a need or meet a desire through its use
or consumption
 Preferences:allows to point out the advantage or primacy that something
or someone has overanother thing or person

MATCH THE TERM WITH THE CORRESPONDING MEANING