Quantitative Research

Research is commonly defined as an act of investigating a certain topic again in order to have a
better compensation within the topic’s grasp. Research is not a complex process, almost
everyday people conduct research in their everyday lives and in the simplest ways. But in the
context of technicality, we use two basic types of research; Quantitative and Qualitative.
Whenever we conduct a research we are dealing with two dilemmas, it’s either dealing with
numerical data or non-numerical data. Quantitative Research as mentioned by Marquez-Fong
and Tigno (2016) it is preeminently the type of research that deals with the numerical data such
as height, width, length, age, speed, time, size and temperature, among other things that can
be measured. In simple words, Quantitative Research is used whenever there is a need to find
the “how many?” or “how often?”
Quantitative research can commonly be used on assessing the proportion of a targeted
audience within a community, that practices a behavior, and that recalls a message. On the
looks of this type of research it has a strong grasp of sampling. Whenever there can be a need
to survey something that is to be sampled, data can be collected and be understood easily
when using a Quantitative type of research. However, since Quantitative research deals with
getting a lot of samples it has a tendency to have limited ability to investigate those answers
thoroughly; and this type of research covers a lot of expenses.

Sources:
1. Marquez-Fong, S.E., Tigno, C. (2017). Practical Research 1. Quezon City, Metro Manila:
Vibal Group, Inc.
2. Orau.gov (n.d.) Quantitative Research Methods. Retrieved from
http://www.orau.gov/cdcynergy/soc2web/content/activeinformation/tools/toolsconten
t/quantitativemethods.htm