Buzby

Buzby was a yellow (later orange) talking cartoon bird, launched in

1976 as part of a marketing campaign by Post Office
Telecommunications, which later became British
Telecommunications (BT). [1]

Overview
Buzby appeared in a series of television commercials with the
catchphrase: "Make someone happy with a phone call".[2] Buzby's
voice was provided by Bernard Cribbins. Animated by Charlie
Jenkins of Trickfilm Studios, London.

The campaign spawned many marketing items, such as toys, badges,

a comic strip in TV Comic, and books, and lasted until well into the A badge featuring Buzby and his
1980s. British Telecom produced and sold a "Buzby" wrist watch catchphrase
with Buzby perched on the second hand. The watch had a blue strap.

References
1. Neil McKeown, Case Studies and Projects in Communication (https://books.google.com/book
s?id=czSnVJVb9zsC&pg=PR4&lpg=PR4&dq=Neil+McKeown,+%22Case+studies+and+projec
ts+in+communication%22,+Routledge,+1982&source=bl&ots=XbMiVcSDnu&sig=nyPrfH_Ye4r
w-yev0ph5p6GBdp4&hl=en&sa=X&ei=1_fGUcOxCcThPPq5gegL&ved=0CC8Q6AEwAA#v=on
epage&q=Buzby&f=false), Routledge, 1982, pp.51-6. ISBN 0-416-30740-X.
2. Victor Bignell, Joyce Fortune, Understanding Systems Failures (https://books.google.com/book
s?id=i3m7AAAAIAAJ&q=Buzby#v=snippet&q=Buzby&f=false), Manchester University Press,
1984, p. 166, ISBN 0-7190-0973-1.

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This page was last edited on 6 February 2020, at 00:29 (UTC).

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