The

Five
O’Clock Sample Personal Marketing Plan
Club ®

Personal Marketing Plan

Joe Doakes

Target Functions: Vice President/Director/Manager

• Management Information Services • Information Systems • Systems Development
• Applications Development • Information Systems Technology • Business Re-Engineering

Responsibilities:
• Identification of new information systems technologies and how they could affect the profitability of a
company.
• Management of projects for the implementation of information systems or new technologies.
• Providing for and managing a business partner relationship between the information systems department
and the internal company departments that utilize their services.
• Implementing and managing a business partner relationship between the company and its primary vendors
and its customers utilizing systems technologies, such as EDI (Electronic Data Interchange).

Target Companies:
Attributes Location
• People-oriented • Primary - Northern New Jersey or Westchester/
• Growth-minded through increased sales, Orange/Rockland Counties in New York
acquisitions, or new products • Secondary - New York City, Central New
• Committed to quality customer service Jersey, Southern Connecticut, Eastern Pennsylvania
• Receptive to new ideas on how to do business • Other - Anywhere along the Eastern Seaboard
or utilizing new technologies

Target Industries:
Consumer Products: Pharmaceuticals: Food/Beverage: Chemicals: Other:
Unilever Merck Pepsico Castrol Medco
Kimberly Clark Schering-Plough T.J. Lipton Witco Toys-R-Us
Avon Warner-Lambert Kraft/General Foods Allied Chemical Computer Associates
Carter Wallace American Home Products Nabisco Olin Corp. Becton Dickinson
Sony Bristol-Myers Squibb Hartz Mountain Union Carbide Dialogic
Minolta Pfizer Continental Baking Air Products Siemans
Boyle Midway Jannsen Pharmaceutica Nestle's General Chemical Automatic Data Proc.
Revlon Hoffmann-LaRoche Haagen-Dazs Englehard Corp. Vital Signs
L&F Products Ciba-Geigy Tuscan Dairies BASF Corp. Benjamin Moore
Houbigant Sandoz Dannon Co. Degussa Corp.
Mem A.L. Laboratories BSN Foods GAF Corp.
Chanel Smith Kline Beecham Campbell Soup Lonza Inc.
Airwick American Cyanamid Cadbury Beverages Sun Chemical
Church & Dwight Boeringer Ingelheim Labatt
Johnson & Johnson Roberts Pharmaceuticals Arnold Foods
Reckitt & Colman Winthrop Pharmaceuticals S. B. Thomas
Philip Morris Glaxo Sunshine Biscuits
Clairol Block Drug
Estee Lauder Hoecst Celanese
Cosmair Ethicon

© 2001, The Five O'Clock Club, Inc. An excerpt from The Five O'Clock Club book series 1