Professional Documents
Culture Documents
Table of Contents:
Chapter 1: Introduction…………………………………………………………………………….. 1
Background Information……………………………………………………………………… 1
Company Overview………………………………………………………………………….... 2
Statement of the problem……………………………………………………………………....2
Significance of the study…………………………………………………………………….....4
Objectives of the study………………………………………………………………………….4
Research Methodology……………………………………………………………………..…. 5-7
Definition of terms……………………………………………………………………………..7-8
Market Description…………………………………………………………………………… 10
Demand Analysis…………………………………………………………………………..... 11-18
Supply Analysis……………………………………………………………………………… 19-21
Unsatisfied demand………………………………………………………………………………22
Market Share……………………………………………………………………………………..23
SWOT Analysis…………………………………………………………………………………..24
Marketing Program………………………………………………………………………………25
Place or Channel of Distribution…………………………………………………………………26
References…………………………………………………………………………………………………..62
Appendices………………………………………………………………………………………………….63