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Feasibility Study- Copains Caff

Table of Contents:

Chapter 1: Introduction…………………………………………………………………………….. 1

Background Information……………………………………………………………………… 1

Company Overview………………………………………………………………………….... 2

Statement of the problem……………………………………………………………………....2

Significance of the study…………………………………………………………………….....4

Objectives of the study………………………………………………………………………….4

Research Methodology……………………………………………………………………..…. 5-7

Definition of terms……………………………………………………………………………..7-8

Chapter 2: Marketing Aspect………………………………………………………………………..9-10

Market Description…………………………………………………………………………… 10

Demand Analysis…………………………………………………………………………..... 11-18

Supply Analysis……………………………………………………………………………… 19-21

Unsatisfied demand………………………………………………………………………………22

Market Share……………………………………………………………………………………..23

SWOT Analysis…………………………………………………………………………………..24

Marketing Program………………………………………………………………………………25

Place or Channel of Distribution…………………………………………………………………26

Chapter 3: Technical Aspect ……………………………………………………………………………..28

Machines, Tools and Equipments………………………………………………………………..29-36



Labor Requirements………………………………………………………………………………37-39

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Feasibility Study- Copains Caff

Chapter 4: Organizational and Management Aspect……………………………………………………..40

Vision and Mission…………………………………………………………………………………..41



Organzational chart…………………………………………………………………………………..42

Manpower Requirements………………………………………………………………………….43-46

Employment Process……………………………………………………...……………………….46-47

Chapter 5: Financial Aspect……………………………………………………………………………..50-54

Chapter 6: Socio-Economic Aspect……………………………………………………………………...55-56

Chapter 7: Environmental Aspect………………………………………………………………………..57

Chapter 8: Summary, Conclusions and Recommendations…………………………………………..58-61

References…………………………………………………………………………………………………..62

Appendices………………………………………………………………………………………………….63

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