THTH

San Beda College Alabang
SENIOR HIGHSCHOOL DEPARTMENT

8 Don Manolo Blvd., Alabang Hills Village, Muntinlupa City
ECH²O
A Feasibility Study Presented to the Faculty of the Senior

High School Department of San Beda College Alabang
Alabang Hills Village, Muntinlupa City
In Partial Fulfilment
of the Requirements for the Course Research 114
Presented by:
ALBANIEL, Jerika Hanna S.
CENIZA, Summer Louise P.
JIMENEZ, Paul Timothy G.
MADRID, Claren Sidnne C.
ORPILLA, Seira Ito
May, 2019
SENIOR HIGH SCHOOL DEPARTMENT
Alabang Hills, Muntinlupa
Approval Sheet
1i.
This Feasibility Study entitled “ECH²O” prepared and submitted by
Jerika Albaniel, Summer Ceniza, Paul Jimenez, Claren Madrid, and Seira
Orpilla in partial fulfilment of the requirements for the Course Research 114
has been examined and recommended for acceptance and approval for Final
Oral Examination.
JOSIELYN M. MENDOZA, PhD.

Research Adviser
ORAL EXAMINATION COMMITTEE

Approved by the Committee on Oral Examination with a grade of _______.
__________________________________________
PANELIST- SHS FACULTY
Accepted and approved in partial fulfilment of the requirements for the Course
Research 114
____________________________ _______________________________
PROF. MAIDA GRACE ALMIRA DR. GEORGE A. LU
C. AGUIRRE-NATIOLA RESEARCH COORDINATOR
ABM COORDINATOR
________________________________ __________________________________
MR. WILDREDO A. ABRILLO DR. ABRAHAM D. DE CASTRO
ASSISTANT PRINCIPAL PRINCIPAL
Acknowledgement
ii.
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The researchers would like to emphasize that the
completion of the feasibility study could not have been made possible
without the expertise of Mrs. Josielyn M. Mendoza, their beloved
teacher in the course Research 114. Her guidance and constant
supervision through-out the making of the study is highly appreciated.
A debt of gratitude is also owed to San Beda College
Alabang for providing the researchers the opportunity to enhance their
knowledge in establishing a feasible business plan, especially as
Accounting, Business, and Management students.
The researchers would like to thank their family and
friends, and those who directly and indirectly contributed their valuable
suggestions and guidance to the making of the study.
Primarily, deepest gratitude goes to the Almighty God for
being able to complete the feasibility study. All of these could not have
been made possible without his guidance, strength, and endless
blessings.
Executive Summary
iii.
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The current study shows the feasibility of the proposed
business entitled "ECH²O". ECH²O is a biodegradable bottled mineral
water that is made out of seaweed or algae established by the
manufacturing corporation, SeaPaul Inc. The company is comprised by
the five proponents, Jerika Albaniel, Summer Ceniza, Paul Jimenez,
Claren Madrid, and Seira Orpilla. Furthermore, ECH²O will be an
environmental-friendly product because of its composition and it will be
a useful substitute for plastic bottles and especially for the common
plastics that can be found around the market. SeaPaul Inc. aims to
diminish wastes that are brought by plastic containers, hence why they
designed a product that will dissolve or decompose easily.
The business will be targeting students, athletes,

employees, teachers, business owners, and professionals. SeaPaul
Inc. plans to put up an e-commerce website, booths in malls, and
supply leading grocery stores in the Metro Manila region and the nearby
areas in the Philippines. As for the production of the ECH²O bottles,
the factory located in Cabuyao, Laguna shall consists of machineries
for bottle making, and machineries for mineral water filtration. In
addition, an assumed initial capital of 5,100,000 Philippine Pesos will
be needed for the establishment of the business. In the year 2020, The
company aims to supply at least 150,000 bottled waters at a cost of 50
each to reach the expected sales projection of 8,400,000 pesos. As the
business progress, the company aims to expand the products to not
only bottles but to cups with lids, wrappers, bags, straws, and other
containers as well.
Table of Contents 4
Approval Sheet…………………………….........………………….…i.
Acknowledgement………………………………………………........ii.
Executive Summary………………………………………………......iii.
Chapter 1: Marketing Aspect........................................................1
Introduction..........................................................................1
Background of the Study.....................................................3
Market Overview..................................................................5
Porter's Framework..............................................................6
SWOT Analysis....................................................................9
Demand Study.....................................................................11
Demand Analysis ................................................................13
Target Market Profile...........................................................14
Market Research ................................................................15
Results & Discussion...........................................................16
Brand Logo..........................................................................24
Pricing..................................................................................25
Place....................................................................................26
Promotion.............................................................................27
Production Schedule................................... .......................29
Market Risks.......................................................................29
Chapter 2: Technical Description.................................................31
Product Concept...................................................................31
Benefits, Attributes, and Features........................................32
Plant, Location and Layout...................................................33
Raw Materials.......................................................................37
Factory Machine and Equipment..........................................39
Production and Process .......................................................41
Chapter 3: Management Aspect....................................................44

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Company Profile And Logo...................................................44
Company Vision & Mission...................................................45
Key Business Operation.......................................................45
Types of Business................................................................47
Organizational Structure.......................................................49
Job Description & Salaries and Benefits..............................50
Hiring/ Recruitment of Personnel..........................................55
Orientation............................................................................57
Performance Appraisal.........................................................58
Timeline................................................................................60
Chapter 4: Financial & Economic Feasibility...............................62
Capital Requirements.............................................................62
Financial Assumptions..........................................................63
Projected Income statement..................................................65
Projected Balance Sheet.......................................................66
Projected Cash flow...............................................................67
Financial Ratios ....................................................................68
Chapter 5:Socioeconomic Aspect................................................69
Government..........................................................................69
Customer..............................................................................69
Community............................................................................70
Environment..........................................................................72
Proponents............................................................................73
Appendices....................................................................................74
References...........................................................................74
Market Survey......................................................................75
Curriculum Vitae...................................................................76
List of Figures
6
Figure 1. Porter's Framework...............................................................6
Figure 2. SWOT Analysis Table...........................................................9
Figure 3. Historical Demand Table.....................................................11
Figure 4. Projected Demand Table...................................... ..............12
Figure 5. Age of Respondents............................................................16
Figure 6. Gender of Respondents ......................................................17
Figure 7. Customer's Classification.....................................................17
Figure 8. Number of Water Bottles Bought in a Week.........................18
Figure 9. Preference of Buying or Bringing Bottled Water...................19
Figure 10. Factors That Customers Consider.....................................20
Figure 11. Willingness to Spend.........................................................21
Figure 21 Willingness to Purchase.....................................................22
Figure 22. Brand Logo........................................................................24
Figure 23. Comparative Pricing Matrix...............................................26
Figure 24 Social Media Advertisement Samples................................28
Figure 25. Production Schedule.........................................................29
Figure 26. Product Sample.................................................................31
Figure 27 SeaPaul Factory Floor Plan................................................33
Figure 28. SeaPaul Factory 3D Floor Plan.........................................34
Figure 29. ECH²O Booth 3D Floor Plan..............................................35
Figure 30. ECH²O Booth Floor Plan....................................................36
Figure 31. Costing of Raw Materials...................................................38
Figure 32. Factory, Machine & Equipment.........................................39
Figure 33. Process of Algae Water Bottle...........................................41
Figure 34. Visual Process of Production.............................................43
Figure 35. Company Logo..................................................................44
Figure 36. Organizational Structure....................................................49
Figure 37. Top Management Positions...............................................50
Figure 38.Sales & Marketing Department...........................................50

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Figure 39. Production Department......................................................51
Figure 40. Human Resources Department..........................................52
Figure 41 Finance Department............................................................53
Figure 42. Operations Department......................................................54
Figure 43. Hiring/ Recruitment of Personnel........................................55
Figure 44.Performance Evaluation Form.............................................59
Figure 45 Timeline of Activities............................................................60
Figure 46. Capital Requirements..........................................................62
Figure 47. Financial Assumptions........................................................63
Figure 48. Projected Income statement...............................................65
Figure 49. Projected Balance Sheet.....................................................66
Figure 50. Projected Cash flow............................................................67
Figure 51. Financial Ratios .................................................................68
Chapter 1
Marketing Aspect 1
Introduction
ECH²O is a manufacturing type of business that offers
purely biodegradable item bags, food wrappers, and water containers
made from algae or commonly known as seaweeds. ECH²O is the
name of the product, it is pronounced as Echo. The name signifies and
represents the objectives, and the mission of the company. Echo which
is very distinct to the pronunciation of Eco, signifies a connection with
environment, and the company's objective to produce Eco-Friendly
products. Echo can also be defined as repetition of an idea, this
signifies the company's vision to initiate and promote the eradication of
plastic waste. Moreover, H²O is an element the represents water, the
product. This product will be a great solution to the most problematic
crisis around the world which the tons of plastic waste. It will be an
environmental-friendly product because of its composition and it will be
a useful substitute for plastic bottles and especially for the common
plastics that can be found around the market. Since this is a
biodegradable product, it will not take years before to fully decay and it
can help in preservation of trees and avoid deforestation for the
production of plastic bottles, or plastic containers. It will still meet the
desire satisfaction of the customers because its durability will be still
like a normal plastic but only made from seaweeds.

According to Vila (2018), the Philippines accumulates 2.7

2
million tons of plastic waste annually and 20% or 500,000 tons of the
said waste leaks into the ocean. In today's world, plastic is very
commonly used by the whole population, yet it does affect the
ecosystem. Furthermore, as the population increases, the amount of
waste also increases. Millions of plastics are thrown away and since a
lot of those plastics are not degradable, they will remain to be in the
system unless they are cleared up. the plastic pollution in the marine
and land environment is present and could be regarded as toxic waste,
considering that the plastic is made of synthetic substances that is
dangerous for the environment. Therefore, the researchers came up
with the idea of replacing plastic to natural and organic alternatives.
They believe that is their responsibility as part of the society to
contribute in making a safer and better environment. The proposed
product can be a huge step in lessening the plastic production being
used daily and help preserve marine and land life.
The study aims to discover the feasibility of ECH²O, the
eco-friendly biodegradable products, to launch as one efficient business
in the market. SeaPaul Inc. carries its prospect of diminishing plastic
wastes at large scale around the world, especially those countries that
have seaweed-rich oceans. Although SeaPaul Inc. will start selling the
beverage container or the water bottle alone, the target market will
expected to be broad in the future for it is highly applicable to

3
manufacture different kinds of algae made products such as bags,
straws, and food wrappers. It can be sold to individual consumers as
well as to cafes and other stores. The researchers intend to know how
the market, or even the society itself, accept this product.
Background of The Study
On February 2019, SeaPaul Inc. was established in San
Beda College Alabang. SeaPaul Inc. is a group compromised by 5
members. Furthermore, this members are Senior High School students
of the Accounting, Business, and Management Strand. As part of their
fulfillment of requirements for their course Research Project: Feasibility
Study, they were tasked to create their own innovative business
concepts and vote for the most feasible one. Hence, ECH²O was
created, a product that is plastic-free, and made of seaweed or algae.
Plastic remains to be very imminent in 21st century as this serves as
convenience to the customers and retailers. Moreover, ECH²O offers
the convenience of plastic but in a more ethical and eco-friendly
method. SeaPaul Inc. aims to diminish wastes that are brought by
plastic containers, hence why they designed a product that will dissolve
or decompose easily.
In terms of production, the researchers shall invest in a

4
factory with extruding machines that shall mix and heat the raw
materials which are seaweed or algae, and a machine that shall mold
and cool down the bottles to its shape. The bottles shall be properly
labeled and designed to appeal to the market and retailers. The
company will start to supply first the nearby water stations in Metro
Manila, and Laguna, where the factory was located as the primary
target market. As the business progress, the company aims to expand
the products to not only bottles but to cups with lids, wrappers, bags,
straws, and other containers as well.
In order to catch the attention of the market, online
advertising shall be used to infiltrate a large audience. With the use of
Social Media, SeaPaul will be known to be an ethical and eco-friendly
product, thus increasing the brand awareness and reputation of the
company. Booths shall be put up in several malls in Metro Manila to
bring in customers and to see the product in person. An assumed initial
capital of 5,100,000 Philippine Pesos will be needed for the
establishment of the business. In the year 2020, The company aims to
supply at least 150,000 bottled waters at a cost of 50 each to reach the
expected sales projection of 8,400,000 pesos. SeaPaul Inc. has strong
devotion and initiative in eradicating the wastes of the ecosystem. As
part of their Corporate Social Responsibility, the company does not only
aim to bring convenience to its customers but also provide a more

5
ethical and biodegradable substitute to plastic.
Market Overview
Being eco-friendly goes far beyond just turning off the lights
when you leave the room. It is about changing the purpose of how you
live (Hughes, n.d.). Improper disposal of waste can be harmful to the
environment and people not just physically, but through air and water
(Datukon, 2016). SeaPaul Inc. is a company that offers eco-friendly
products that are made of algae or seaweed. One of which is ECH²O. It
is a bottle that possesses the physical characteristics of a plastic bottle
but made with a different material. The members of the business chose
algae as the main material because it decomposes faster and is a safer
option compared to plastic.
The researchers believe that there is a need for this product
because it can improve the well being of the environment. Different
plastic waste is seen around the country that will take a longer amount
of time to decay. According to Leblanc (2018), plastic bottles take 450
years or more to decompose. However, seaweed or algae in its initial
form may take approximately 6 months (Duvauchelle, 2017). The
market has seen bottles that most of the company’s competitors
produce. They are also eco-friendly brands. However, their bottles are
made from stainless steel, a material that is heavier than what ECH²O
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is made of. Using light weight materials will also be convenient for the
buyers to carry around. There have been researches made about
bottles made from algae. However, the market has not seen a product
like ECH²O yet.
Porter's Framework
Competitve
Rivalry- LOW
Bargaining
Threat of New
Power of
Entrants-
Suppliers-
MODERATE
MODERATE
Threat of
Bargaining
Substitution-
Power of
LOW TO
Buyers- LOW
MODERATE
Competitive Rivalry
7
SeaPaul Inc has a good number of competitors when it
comes to being an eco-friendly company. Locally, those would include
Go Zero and Sip PH while Klean Kanteen and Sigg are some
competitors globally. All those brands have their choice of material in
common which is usually stainless steel. That is where ECHO stands
out being the first company to produce a product that is made from
natural resources therefore, not harming the environment during
disposal. There is a low to moderate threat with both local and global
competitors because of the uniqueness of ECHO.
Threat of New Entrants
Being new in the industry, there are threats and possible
solutions that the company must consider. These threats include the
lack of brand awareness. A new business must make a name for itself
in order to catch the curiosity of the public. Customers usually try out a
brand and stick to it if the product meets their preference. Another
threat is that since the business is new, not a lot of people are aware of
the products and what the brand stands for. Customers will usually go
for the products that they have already tested rather than trying a new
product. There is a moderate threat of new entrants because the
company will need to make sure that they are using effective marketing
strategies to make a name for itself.

Threat of Substitution
8
There are already many known water brands in the
market like Summit, Absolute, and Nature’s Spring. This is why
customers may choose those existing brands given the fact that the
price is lower compared to ECHO’s price. However, ECHO’s goal is to
sustain the needs of the customers while helping the environment.
There is a low to moderate threat of substitution because it depends on
the buyer’s preferences.
Bargaining Power of Buyers
SeaPaul Inc. is a company that manufactures and
supplies its products to the market. The company’s buyers are not only
limited to the general public but it also includes water companies that
are willing to purchase SeaPaul Inc’s ECHO to spread brand
awareness. The company must build loyal relationships with said water
companies that may turn in to potential partners in order to regularize
the transactions between both parties. There is a low threat of the
bargaining power of buyers since there is a fixed price that is based on
the product’s raw materials and the process it undergoes.
Bargaining Power of Suppliers
SeaPaul Inc’s ECHO is made from algae or seaweed.
Suppliers of the company will be local fishermen and wet markets to
attain the main material of the product at a sufficient price. There is a

moderate threat of the bargaining power of suppliers since the company

9
is new, the owners must search for more suppliers that will meet the
company’s standards to maintain the quality of the products.
SWOT Analysis
Strengths Weaknesses
•The only company that promotes •New Entrance to the industry
Anti- Pollution and Toxic Waste •Lack of Brand Awareness
Prevention •Lacking manpower since the
•Biodegradable Products:No business is only starting
Utilization in Chemicals
•Increasing awareness about the
environment among other
consumers
Opportunities Threats
•Higher possible income due to •Customers may choose well-
market expansion: from Metro known competitors
Manila to Nationwide •Change in customer preferences
•Consumers are more •Shortage in Seaweed Supply
environmentally aware and
concerned.
•Can venture out and collaborate
with well known companies
Strengths
SeaPaul Inc. may be a new business in the industry, but the
company has its own advantages over existing companies. First and
foremost, SeaPaul Inc. is the only company in the Philippines that
promotes anti pollution and toxic waste prevention through the product
itself since it is made from natural resources that will not harm the
environment when disposed. ECHO is made from algae or commonly

known as “seaweed” thus, making the product biodegradable and does

10
not use any chemicals. Customers will also become more aware about
the state of the environment once the product is used and disposed.
ECHO provides strength in terms of spreading the message to the
consumers about the benefits of eco-friendly products.
Weaknesses
Since SeaPaul Inc is only starting to enter the industry, the
company will lack brand awareness. In order for the company to build
awareness and gather potential customers, efficient marketing
strategies must be done to make a name for itself. Manpower is also
limited due to the same reason, being a new business.
Opportunities
Opportunity refers to favourable situations for SeaPaul Inc.
Acquiring higher income due to market expansion from Metro Manila to
nationwide will offer higher opportunities for the business. Once the
initial consumers are more aware of the brand and what it stands for,
they are able to make recommendations to more potential customers
which will help with the company’s income as well. Another opportunity
is that SeaPaul Inc is open to collaborating with well known companies
to attend to the needs and wants of the market while attaining the
company’s goal of helping the environment by slowly eliminating the
use of plastic in different companies.

Threats
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Threats are unfortunate tendencies that could lead to negative
outcomes of the company. Though ECHO is a unique product in the
eyes of the market, it is not the only eco-friendly product that is
available. Customers might stick to choosing well known competitors if
the company does not make its way through the market. In addition,
customer’s preferences may change. Lastly, it is possible that there will
be a shortage of supply for seaweed in the long run since it is a natural
resource.
Demand Study
Historical Demand
Historical Demand Historical Demand
YEAR
(In Gallons) (in 500 millilitres)
2008 52,696,800 398,957,987
2009 53,523,000 405,212,998
2010 56,289,400 426,156,915
2011 61,370,000 464,621,223
2012 65,766,000 497,902,548
2013 70,371,600 532,770,716
2014 74,707,900 565,600,063
2015 87,013,300 658,762,031
2016 92,113,300 697,373,213
2017 99,555,600 753,717,527
Source: U.S. and International Bottled Water Developments and
Statistics
The table shows the historical demand for bottled water.
As per the U.S. and International Bottled Water Developments and
Statistics (2018), these are the amount in millions of gallons of bottled

water consumed globally for the past ten years by leading countries
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such as United States, China, Brazil, Thailand, India, Indonesia,
Mexico, Italy, Germany, and France. The researchers then converted
the millions in gallons to 500 milliliters. Due to the lack of Philippine
studies concerning the production and consumption of bottled waters,
the researchers looked for credible and applicable global sources since
there are no proven differences between the water drinking habits of
the foreign group and local group and that water is a basic need that is
essential and demanded by every member of the population
Projected Demand
Metro Manila ECH²O

Global
Projected Projected
Projected
YEAR Demand Demand
Demand
(In 500 (In 500
(In 500 milliliters)
milliliters) milliliters)
2020 817,725,176 2,453,175 147,191
2021 855,492,969 2,566,478 205,318
2022 893,260,837 2,679,782 267,978
2023 931,028,630 2,793,085 335,170
2024 968,796,423 2,906,389 406,895
The researchers used the Linear Regression Method to
identify the projected demand of bottled waters. It is basically used in
predictive analysis as it determines future point estimates, and the
modelling of a relationship between an independent and dependent

variable (Statistic Solutions, 2019). The table below shows the global
13
projected demand in 500 millilitres for the next five years. Furthermore,
the population of Metro Manila which is where the company's target
market shall be located was then compared and divided to the
population of the leading countries provided in the historical demand in
order to get a conservative rate of 0.03%. Thus, with the projected
demand of Metro Manila on hand, the researchers computed for its
0.06% in order to find out the product's projected demand in 500
milliliters for the first year. Moreover, ECH²O projected demand shall
increase by 2% for the succeeding years due to the expansion of
market share and brand awareness
Demand Analysis
As shown in the Historical Demand Table, the increase in
the demand for bottled water is evident for the last 10 years. It shows
that the demand for year 2008 is 398,957,987 in 500 milliliters and in
year 2017, it has reached 753,717,527 in 500 milliliters . As for the
Projected Demand, the researchers used the Linear Regression
Method, to forecast or predict the annual demand for the next five
years. Thus, results show that for year 2020, the product ECH²O's
projected demand in 500 milliliters is 147,191 and as of 2024, the
demand increases to 406,895. This means that there is a growth in the

customer consumption of bottled water. The demand for bottled waters

14
only increases as the years go by. There is an increase in the
willingness and the ability of the consumers to buy the good. The
market shall be willing to purchase the product ECH²O, because it is a
basic need for every member of the population.
Target Market Profile
SeaPaul Inc. is a company that promotes environmental
friendly products. ECH²O is a bottle that has the physical characteristics
of a plastic water bottle but it is made of algae or commonly known as
“seaweed”. The company manufactures products to ensure that the
quality is nothing less than the customer’s expectations. SeaPaul Inc.
aims to provide customers with products that are practical and safe for
the environment after disposal.
The target market includes students, athletes, employees,
teachers, business owners, and professionals. Water consumption is a
basic essential. The company will first produce individual bottles of their
own. Therefore, SeaPaul Inc.’s target market initially focuses on the
general public. Members of the company plan to supply products to
bigger water stations such as Crystal Clear, AquaBest, Nature’s Spring,
and the like as the business progresses. By supplying our products to

bigger water stations, elimination of plastic containers slowly occurs—

15
which is part of the company’s goals.
SeaPaul Inc. aims to provide customers with products that
are useful and safe for the environment. The members of SeaPaul Inc.
will start small by attending to individual customer’s preferences. The
larger market, namely known water stations, will be given more
attention when the company is ready to expand in to supplying for
them. According to Curtin (2018), nowadays, buyers usually look into
products that are co-friendly. She also mentioned that buyers are also
concerned with where products come from and how they are produced
and tested.
Market Research
The researchers first outlined what their goals for the
business would be and what are the possible needs, wants, and
preferences of the customers. They soon came up with a market survey
that would help them determine what the market is looking for in the
product. The survey was created by the members of the group through
the use of Google Forms to make the analysis of results easier to
understand. The surveys were distributed through social media. This
method was done to reach a larger number of respondents and to
ensure fast collection of results.

Results and Discussion

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The following figures below show the market survey
results conducted by the researchers.
TABLE 1. Age of the Respondents.
Relative Frequency Absolute Frequency

15 years and below 0.9% 1
16-19 years old 90.6% 96
20-23 years old 6.6% 7
24-27 years old 0 0
28 years and above 1.9% 2
TOTAL 100% 106
Table 1 shows that 90.6% of the respondents ages range
from 16 to 19 years old, 6.6% of the respondents range from 20 to 23
years old, 1.9% ranges from 28 years and above, 0.9% ranges from 15
years and below, while there were no respondents that ranged from 24
to 27 years old.
TABLE 2. Gender of the Respondents

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Male 39.6% 42
Female 60.4% 64
TOTAL 100% 105
Table 2 shows the gender of the respondents. 60.4% of
which are female resulting to 64 respondents and 39.6% are male
resulting to 42 respondents.
TABLE 3. Customer’s Classification.


Student 95.3% 101 18
Athlete 17.9% 19
Teacher 3.8% 4
Employee 0.9% 1
Business Owner 0.9% 1
Professional 0.9% 1
TOTAL 100% 106
Table 3 shows that 96.2% of the respondents are
students, 18.1% are athletes, 3.8% are teachers, while employees,
business owners, and professionals have 1% each. There are
instances that a respondent can be a student-athlete.
TABLE 4. Number of Water Bottles Bought in a Week.

0-3 bottles 50.9% 54
4-7 bottles 33% 35
8 bottles and above 16% 17
TOTAL 100% 106
Table 4 shows the number of water bottles that the

19
respondents buy in a week. 50.9% of the respondents buy 0 to 3
bottles, 33% buys 4 to 7 bottles, and 16% buys 8 bottles and above.
TABLE 5. Preference of Buying or Bringing Bottled Water.

Buys bottled water 55.7% 59
Brings own bottle or
44.3% 47
jug
TOTAL 100% 106
Table 5 shows whether the respondents buy bottled water
when going out, or bring their own jugs or bottles from home. 55.7% of
the respondents buy bottled water while 44.3% brings their own bottle
or jug from home.

TABLE 6. Factors That Customers Consider.

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Appearance or design 43.4% 46
Durability 50% 53
Eco-friendly 49.1% 52
Material/s used 27.4% 29
Brand name 52.8% 56
Size 0.9% 1
Price 6.6% 7
Taste 0.9% 1
TOTAL 100% 106
Table 6 shows the factors that customers consider when
buying water bottles or jugs. 52.8% of the respondents consider the
brand name ranking the highest, 50% considers the durability, 49.1%
considers how eco-friendly it is, 43.4% considers the appearance or
design, 27.4% considers the materials that the product is made of,
6.6% considers the price, while the size and taste have 1% each.
TABLE 7. Willingness to Spend.

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Php 50 – Php 99 66% 70
Php 100 – Php 149 15.1% 16
Php 150 – Php 199 15.1% 16
Php 200 and above 3.8% 4
TOTAL 100% 106
Table 7 shows how much the respondents are willing to
pay for the product. 66% of the respondents are willing to pay Php 50 to
Php 99, 15.1% are willing to pay both Php 100 to Php 149 and Php 150
to Php 199, while only 3.8% are willing to pay Php 200 and above.
TABLE 8. Willingness to Purchase.

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YES 95% 101
NO 5% 5
TOTAL 100% 106
Table 8 shows the overall willingness of the respondents
in purchasing the product. 95% of the respondents are willing to
purchase while only 5% are not willing to purchase. Based on their
answers, most of the respondents are willing to purchase ECH²O
because it is a new product, it is eco-friendly, and it can lessen the use
and disposal of plastic. On the other hand, the 5% that said no are
concerned with the price and size of the bottle.

Survey Analysis
23
Majority of the respondents are aged from 16 to 19 years
old. Mostly females took the survey with 60.4%. The respondents were
mostly students, athletes, or student-athletes with 95.3% and 17.9%
respectively. 50.9% of them buy 0 to 3 bottles of water in a week. 59
out of 106 respondents buy bottled water when leaving the house rather
than bringing their own from home. When buying bottles or jugs,
customers consider if it is eco-friendly and the brand name. 66% of the
respondents are willing to pay Php 50 to Php 99 for ECH²O. Majority or
101 out of 106 respondents are willing to buy this product because it is
a new product, it is eco-friendly, and it can lessen the use and disposal
of plastic. Based on the given information, ECH²O may be viable in the
market.
Brand Logo
24
The company's logo is simple and very straight to the
point to appeal to the target market and get the message easily across.
The product name ECH²O"" is in bright bold letters, to catch the
attention of the customers. This is to spread brand awareness as one
could easily tell the name of the product. The color green symbolizes,
the company's connection to the environment, as well as its mission to
be eco-friendly. Hence, the letters E, C, and O, or Eco are colored
green. Moreover, the color blue symbolizes water, which presents the
product itself. Thus, the character H, 2, O, or H²O are colored blue.
Combining the two together results to ECH²O. The seaweed character
in the back, symbolizes the main feature of the product, which is that
the bottle container is made of algae and is biodegradable. The black
color symbolizes, initiative and power. The company aims to take
initiative and power in making the environment a better place, thus why
the researchers created a innovative product. On both side of the

25
product name, the company's name and the product description is
indicated to inform the customer's of the manufacturers "SeaPaul Inc's"
and of what they are buying "Mineral Water".
Pricing
For the pricing strategy, SeaPaul will be applying Bundle
Pricing. In a bundle pricing, companies or businesses sell multiple
products, a package or a set, for a lower price than consumers would
have to pay when it is purchased separately. In other terms, the
company will offer a discount when consumers decided to purchase
certain number of products or services. For example, an apple is sold
for 10 pesos but if the consumer wants to buy 5 pieces of apple, the
seller will give a discount of 5 pesos wherein the consumer can buy 5
pieces of apple for 45 pesos only.
Pursuing the Bundle Pricing Strategy has several merits.
One of the merits is that it can enhance the value perception in the sight
of the consumers or the market, since the company is offering the same
quality product for lower rate. Also, this can be applied to both retailers
and usual customers. For the retailers, they would be able to apply
competitive pricing to a bunch of products and outstanding competitors.
And it will reduce cost and time spent for the usual customers. ECH²O,
which contains 500mL of water, will be sold for 50 pesos each. And
26
SeaPaul offers 20 pesos discount for every 3 purchases of its eco-
friendly battled water.
Comparative Pricing Matrix (CPM)
Company SeaPaul
SUMMIT Absolute Wilkins Evian
Name (1 & 3 bottles)
Prices P50 for 1 bottle,

(500 ml P130 for 3
P16 P17 P21 P68
bottled bottles at bundle
water) price
Place
To introduce the product as efficient to the markets and
maintain its sustainability, it is important for the company to established
appropriate distribution strategy. Moreover, the place, or the types of
distribution strategy, is one of the major 4P’s of the Marketing Mix.
SeaPaul’s ECH²O will be distributed directly and indirectly. For the
indirect distribution, the product will be sold through several channels
such as supermarkets and convenience stores around the Metro
Manila. These are SM hypermarkets, Puregold, Robinsons
supermarket, 7/11, Lawson and FamilyMart. On the other hand,
SeaPaul will prepare a direct distribution in which the product will be
sold directly to the end user. It can be purchased from SeaPaul’s booth,
located inside the major malls of manila, or from SeaPaul’s official

27
website. The factory will be built at Cabuyao, Laguna. And ECH²O will
be delivered to the entire Metro Manila, which is the Capital District,
Eastern Manila District, Northern Manila District, and Southern Manila
District.
In summary, SeaPaul targets the customer broadly.
ECH²O, the algae made eco-friendly bottles costs higher than the usual
plastic bottles. But the company expects for the higher turnover and
hence a higher margin for ECH²O carries its great potential of
diminishing plastic wastes that is considered harmful for the earth.
Promotion
Since SeaPaul Inc. is just a new company in the market,
its promotion strategies should be catchy and unique in order to build
good relationship to its potential market. Yet, it also should be cost less
as much as possible to avoid too much expense. Here are the following
possible promotion strategies the company can do:
Use of different social media platforms
Social media platforms are the most applicable tool of
advertisement in this generation. Just one click, everything is available
already. Using this platform is the best way to reach out potential
buyers across the nation since most of the people can now easily
28
access in the world wide web. Also, using social medias as an
advertisement tool is cheaper than others. You can just post your
product and add some video at a very low cost.
Promodizers
Just like in malls, doing some demonstration of a product
in a live audience, can also be done by the company. The company will
tell product’s features and materials used to made it so that the market
will know more about the product and tell its contribution to the
preservation of environment especially in massive improper plastic
disposal. Also, to tell them that this is the very first water bottle that is
made from algae or seaweeds that can be disposed without harming

29
the environment.
Production Schedule
ECH2O
Projected
Year Weekly Monthly Annually
Demand (In
500 millilitres)
2020 147,191 2,778 12,266 147,191
2021 205,318 3,874 17,110 205,318
2022 267,978 5,056 22,332 267,978
2023 335,170 6,324 27,931 335,170
2024 406,895 7,667 33,908 406,895
Market Risks
This section will show the possible risks that the company
might encounter in the market during business operation. These risks
are the changes in costumer’s preferences, possible shortage of
seaweed or algae (production risk), and the presence of popular and
well-known competitor. Each risk will be explained as the discussion
goes on.
Change in Customer’s Preferences
Introducing a new product to the market is very hard to
get potential markets. Buyers are usually based their interest in a
particular product brand name, durability, appearance, and price. New

product need some very good promotional strategies to meet customer

30
satisfaction. That is why it is really needed to have a catchy and unique
advertisement to have an impact to them.
Possible Shortage of Seaweeds or Algae (Production Risk)
Since it is the first company to introduce algae water
bottles, it may cause some risks in the production of the company’s
product. Even though the Philippines is an archipelago, supplying a
high population can cause shortage in demand. It may result to
shortage of seaweed which is the main ingredient to make and it can
affect the earnings of the company due to lack of production.
Presence of Popular and Well-Known Competitor
Starting a new business within the existing industry is very
hard. Since SeaPaul is a new company, facing other manufacturing
companies that are already in the industry will be a very challenging
objective to do. Most leading water bottle company providers have the
highest benchmark in the market. That is why it is a market risk for the
company because there will be a tendency that the company will only
have the lowest benchmark in the competition.

Chapter 2
31
Technical Description
Product Concept
ECH²O is a
biodegradable bottle that is seaweed
or algae based. It has the physical
characteristics of a plastic bottle
without the actual plastic. This way, it
will not take a long amount of time to
decompose. Each bottle can hold 500
ml but will have a variety of sizes as
the business progresses. SeaPaul
Inc.’s tagline is “Sea the difference”.
The word “sea” was used to
emphasize where the raw material of
our product is coming from. If
customers will avail the product, the
owners want to give out the message
that ECH²O is really helping the
environment by lessening the use of
plastic and its disposal.

Benefits, Attributes, and Features

32
ECH²O is unlike other bottled water brands, it is not made
of plastic but rather algae thus providing a more ethical, and eco-
friendly method of consuming bottled water. It uses a biodegradable
container which gives the convenience of plastic without adding waste
to the environment. Since it is made of algae, it can easily decay or be
broken down. The benefits of using biodegradable products are that it
lessens the production of landfills instead it acts as compost waste by
finding the right amount of air and moisture of the products so that it
can break down easily. In efforts to reduce the impact of plastic
pollution, biodegradable plastic has been developed, which has a
shorter lifespan than conventional plastic (Algal Solutions, 2018). Aside
from the Bioplastic container, SeaPaul also provides mineral water that
is consider to be rich in minerals such as zinc, calcium, potassium, and
magnesium since it is found underground. These minerals help in
providing a healthier body by strengthening bones and muscles,
reduces risk of heart disease, maintaining blood pressure, providing a
better metabolism, and so on (Water Library, 2017)

Plant, Location and Layout

33
SeaPaul Factory
SeaPaul Inc. will have a factory where all products will be
produced. It will be located at Cabuyao, Laguna. The reason for this is
that there is a wider space for large manufacturing companies. The
space is needed to ensure that all facilities and equipment will be kept
in good condition and used efficiently.

34
The factory consists of an employee lounge(100m 2)
where in the employees can have their own space to rewind after a long
day in production , meeting area (100m2) where managers meet to talk
about certain business plans or strategies, water filtration room (260m 2)
where the filtration of the mineral water occurs and filled to the bottles,
storage room (310m2) where the product is stored before delivery, cap
and label room (260m2) where the products are labeled, and ready for
shipping, and the algae bottle production room (450m 2) where the
35
biodegradable bottles are produced.
ECH²O Booth
There will also be a booth for the business at different malls around
36
Metro Manila including Alabang Town Center, Vista Mall branches, and
SM branches to promote the product and catch the eye of potential
customers. The mall booth shall serve as a on-hand advertisement, the
customers will be able to see the product, and will be informed of the
benefits and features of the product. Thus, a TV is in the center of the
booth so that videos regarding our product shall appear. The products
shall also be displayed in the back, but yet very visible to the
customers.
Raw Materials
37
Red Algae or Red Seaweed
The red seaweed is the most essential component in
making algae-based water bottle. This seaweed can be turn into agar
powder. Agar powder is a 100% seaweed powder can be a substitute to
make an algae-based water bottle container in case of shortage in
supply of seaweeds in the market. This agar powder is also a substitute
ingredient for those who are vegetarian. To make an agar powder from
red seaweed, there are some steps must be followed. According to the
article entitled “How does agar powder produced” the following steps
are the process in making agar powder (1) Drying of red seaweed,
once the seaweeds were collected, they will place under the sun to dry
(2)Alkalinization of algae, when the algae were dried already, it will be
placed in a container with very hot water in which an alkali product,
such as caustic soda, has been poured. (3)Washing and bleaching
with cold water, the algae will be washed with cold water to remove all
impurities. Sulfuric acid is added to dis-alcalinize them and sodium
hypochlorite for bleaching them. Finally, they will be cleaned with cold
water after. (4) Extraction by Cooking, the product will be extracted by
subjecting the washed and bleached algae to a process of cooking for
two hours. (5) Filtering, the filtering aims to separate the product from
other waste such as rocks, shells, dirt, and etc. This can be
accomplished by passing the water with the algae thorough different

38
filtering tanks. (6) Gelling, this process intended to bring the product to
the texture of a gel. To do this, the algae are cooled by different
processes from 80 to 25 degrees Celsius. This is the processes to
make an Agar powder, but it can be also the process on how to directly
use the red seaweed as the main raw material because it has to pass
through these processes too. Agar powder is only substitute product
only if the company has shortage in supply.
COSTING
DESCRIPTION QUANTITY PRICE PER TOTAL

QUANTITY PRICE
1.SEAWEEDS 225,000 PHP 5.83 / 1kg 1,305,000
2. LOGO 147,191 PHP 3 / piece 441,573

STICKERS
3. WATER Estimated Application & 410,600
(LAGUNA 10,000cu.m. Installation fee:
WATER) Php 15,530.00
+
Rate: Php 41.06
(Over 50 cu.m.)
4. ELECTRIC Estimated Installation: Php 390,000

(MERALCO) 30,000 KwH 10,000.00
(minimum,
depends on
load) +
Rate: Php
13.00/KwH
Factory Machine and Equipment

39
There will be several machineries needed for the
production. The factory shall consists of machineries for bottle making,
and machineries for mineral water filtration.
Equipment Description/ Function Qty Price

As for the production of the algae
bottles, it starts with a machine that will
heat and mix the raw materials to the
right level of viscosity. The machine shall
1. Heating
maintain a specific temperature to 65,000
and Mixing 1
ensure the sustainability of the product. PHP
Machine
The company plans to expand the
machinery and equipment as the
business progress to ensure proper
production of the ECH²O.
2.Moulding This shall hold the mixture to ensure the
and shape of the 500 ml bottles along with its
500,000
Cooling caps. The moulds are then transferred to 1
PHP
Machine a cooling room that shall maintain a low
temperature.
On another section of the factory, there
shall be a water filtration machine, that
3. Water possess several filtrations such as
53,000
Filtration quartz sand filtration which is frequently 1
PHP
Machine used in the treatment of groundwater to
remove the dissolved and strip the water
of different substances (Logisticon,
2019), fine filtration which is commonly

40
used in water treatment for the removal
of fine particles by utilising a fine
sediment that acts as a sieve (Lenntech,
2019), and activated carbon filtration
which is based on the adsorption of
contaminants such as chlorine, fluorine,
or radon onto the surface of a charcoal
filter (Mazille & Spuhler, 2018).
Furthermore, a sterilizing machine will
4.Sterilizing ensure that the bottles are ready to be 47,276
1
Machine filled with the mineral water and free of PHP
bacteria or other living microorganisms,
After the filtration, there shall be a
5. Filling
machine that will fill up the sterilized
and 37,100
bottles with precisely 500 ml mineral 1
Capping PHP
water, and will place the caps on the
Machine
bottles.
Finally, the bottles shall be transferred to
6.Labelling 20,000
an automatic labelling machine that will 1
Machine PHP
placing our logo sticker on the bottles.
Production and Process

Process of Algae Water Bottle 41
There will be several machineries needed for the production. The
factory shall have some machineries for bottle making. As for the
production of the algae bottles, it will start with a machine that will heat
and mix the raw materials until it reaches the viscosity level, the
machine shall maintain the right level température until it is ready for
the molding process. In the molding process, a molding machine will
hold the mixture of the melted algae to reach the shape of the 500 ml
bottles along with its caps. After molding, it will be transfer to the
cooling room that will maintain a low temperature to make sure that the
molded algae bottles will maintain their shape. After then, there will be a
sterilizing machine that will ensure that the bottles are ready to be filled.
Drying of
Red Molding Cooling
Seaweed
Alkalinizatio Water
Mixing
n of Algae Filtration
Washing
and Filling up
Bleaching Gelling with mineral
with cold water
water
Extraction
Filtering Capping Labelling
by cooking
Process of Mineral Water Filtration

42
On another section of the factory, there shall be a water filtration
machine, that possess several filters such as quartz sand filter which is
frequently used in the treatment of groundwater to remove the
dissolved and strip the water of different substances (Logisticon, 2019),
fine filter which is commonly used in water treatment for the removal of
fine particles by utilizing a fine sediment that acts as a sieve (Lenntech,
2019), and activated carbon filter which is based on the adsorption of
contaminants such as chlorine, fluorine, or radon onto the surface of a
charcoal filter (Mozilla & Suppler, 2018).
Finalization of the Product
After the filtration, there will be a machine that will fill up the sterilized
bottles with mineral water, and will placed the caps on the bottles.
Then, the bottles will be transfer to the labelling machine to place the
logo sticker on the bottles. The company plans to expand the
machinery and equipment as the business progress to ensure proper
production of the ECH²O.

Visual Process(Left to Right Sequence)

43
Chapter 3
Management Aspect 44
Company Profile And Logo
SeaPaul Inc. is a company that produces environmental
friendly products to lessen the use and disposal of plastic specifically.
Their products are algae based which makes decomposition a lot faster
and safer for the environment than plastic. SeaPaul Inc. is composed of
five members, all of which are students from the Accountancy,
Business, and Management strand of San Beda College Alabang. The
company’s initial product is ECH²O—a bottle that has the same
physical characteristics as a plastic bottle but made with a different
material. The logo is simple and easy for the market to understand. The
color green was used for the letters “E”, “C”, and “O” to emphasize that
the product is eco-friendly while blue was used for “H’, “2”, and “O” to
represent water. The seaweed is black because according to ____ the

color black means power, protection, and initiative. It has the name of
45
the company and what the customer is getting, which is mineral water
on both ends of the logo. SeaPaul Inc.’s tagline is “Sea the Difference”.
The word “sea” was used to show where the material being used for the
product is taken from. Since the company’s goal is to lessen the use of
plastic, the customers will be able to see the difference in the
environment a step at a time with the help of their products.
Company Vision Mission

Vision
To be a leading company that promote the ecological
movements, to broaden the potential of algae-made products which
leads to the abolishment of plastic wastes and its pollution to save the
mother earth.
Mission
To forefend and ameliorate the environment as a valuable
asset of our planet and to alter the mindset of people to higher appraise
and cooperate in eco-friendly movements.
Key Business Operation

Location
SeaPaul Inc.’s factory is located at Cabuyao, Laguna. There will
also be booths in malls around Metro Manila like Alabang Town Center,
SM branches, Vista Mall branches, and other Ayala Malls to promote

46
the product and gather potential customers. Other than physical stores,
there is also a website that customers can reach if there is no booth in
the malls in their area.
Equipment
SeaPaul Inc. manufactures its own products. Therefore, there
are six machines that are used to produce ECH²O. The Heating and
Mixing Machine for preparation of the raw materials before it moves on
to the Molding and Cooling Machine, which gives the bottle its shape
and maintains a low temperature to solidify the product. The Water
Filtration Machine uses quartz sand filtration, fine filtration, and
activated carbon filtration to make sure that the water is safe and
consumable for the customers. The Sterilizing Machine ensures that
the algae based bottles are clean, free of any bacteria, and ready to be
filled with water. Afterwards, the Filling and Capping Machine will
then fill the bottles with 500 ml of water and tightly secure them with
caps. Lastly, the Labeling Machine will attach stickers of the
company’s logo on the sealed bottles, making them ready for packing.
Labor
The company has the CEO and the Board of Directors. Under
them, there are five different departments that employees are assigned
to in order to ensure efficiency in all operations. These are the Sales

and Marketing Department, Production Department, Human Resource

47
Department, Finance Department, and Operations Department.
Process
Once the owners have established the business, employee
recruitment is done in order for the business to be functional. The
employees will be assigned to the different departments depending on
their strengths and skills. Particularly with the Production Department,
strict supervision will ensure that the products are nothing less than the
customer’s expectation. In connection, each unit produced will be
inspected to make sure that there are no defects before it hits the
market. However, if there will be cases that a product is released and
overlooked, the company is open for improvement to ensure that the
customer’s concerns are addressed. Customers may contact the
company through the official website where an online survey will be
conducted to gather the customer’s insights on the product.
Types of Business
Manufacturing
Manufacturing is a type of business that consists of a step
by step process that turns raw materials into products that can be sold
to the public. The company produces and controls the distribution of the
products (Markus, 2019). The product that the company will be

manufacturing is water bottles made of Algae. The company shall be

48
producing in large scales, turning raw materials into the bottled waters
which shall be distributed to the customers. It is eco- friendly to the
manufacturers and the environment. Equipments, machines, and
several labor shall be utilized in the production.
Corporation
SeaPaul Inc. will be a corporation. A corporation is a
group of people that share a business for profit. The company is
considered a corporation since a group of investors invest their money
into the business. Furthermore, the company decided to be a
corporation as to come up with great ideas that help the environment
lessen its pollution. Corporations offer stable protection and flexibility for
their stakeholders. Thus, investors will be attracted in contributing to the
development of the capital. It has a formal structure where the company
will have several departments to function properly, thus why a board of
directors shall lead the company and appoint the Chief Executive
Officer.
Organizational Structure
49
Marine
Biologist
SeaPaul Inc. will apply a functional type of organizational
structure. According to Davoren (2019), under the functional structure,
the organization groups employees according to a specialized or similar
set of roles or tasks. The company will be divided into five departments
according to the employees specialties and functions. The researchers
chose this to incorporate a formal and stable division of labour, where in
the employees can work together efficiently based on their tasks.

Job Description, & Salaries and Benefits

Top Management 50
Salary
Requirements & Benefit
Description Qty Duties & Responsibilities Per
Capabilities s
Month
business strategies and plans

business administration
ensuring their alignment with
or relevant field
short-term and long-term
experience
objectives
as CEO or in other - Social
managerial position Security
subordinates to advance
System
employee engagement
developing profitable (SSS)
develop a high performing
strategies and - Home
managerial team
implementing vision Develop
ment
business activities to ensure
of corporate finance and Mutual
they produce the desired
performance Fund
results and are consistent
management principles (HDMF)
with the overall strategy and
-
Chief mission
diverse business Philippin
Executive -quality Based
functions such as e Health
Officer (CEO) investing decisions to on
1 marketing, PR, finance Insuranc
advance the business and Share's
etc. e
Board of increase profits owned
-depth knowledge Corpora
Directors -
of corporate governance tion
financial reports to devise
and general (PhilHea
solutions or improvements
management best lth)
practices -
key partners and
Transpo
stakeholders and act as a
mindset with rtation
point of contact for important
outstanding Vehicle
shareholders
organizational and -
leadership skills Security
situations and occurrences
Office
and provide solutions to
and problem-solving Space
ensure company survival and
skills
growth
Excellent
communication and
knowledge of the markets
public speaking skills
and industry of the company
Sales & Marketing Department (4)

Salary
Descripti Q Requirements & Duties &
Per Benefits
on ty Capabilities Responsibilities
Month
- A Bachelor of Science
Degree in Marketing, or other - Social Security
related fields - Responsible for System (SSS)
- A Master's Degree in planning and - Home
Sales &
Business or other related implementing sales, Development
Marketin
fields marketing and product 30,000 Mutual Fund
g 1
- Proficient in communication development programs (HDMF)
Departm
- Possess leadership skills, - Ensures effective - Philippine
ent Head
strategic, and analytical skills control of marketing Health Insurance
- 5 year Work experience in results Corporation
the sales and marketing (PhilHealth)
department
- Listen and respond to

- Senior High school diploma,
customers’ needs and
a college degree in business
concerns
- Social Security 51
or other related fields System (SSS)
- Provide information
preferred. - Home
about products and
- Customer orientation and Development
Custome services
ability to adapt/respond to Mutual Fund
r Service - Take orders, determine 10,000
2 different types of characters (HDMF)
Represe charges, and oversee php
- Strong phone contact - Philippine
ntatives billing or payments
handling skills and active Health Insurance
- Review or make
listening Corporation
changes to customer
- Ability to multi-task, (PhilHealth)
accounts
prioritize and manage time - Shuttle Service
- Handle returns or
effectively
complaints
- A Bachelor of Science
Degree in Marketing, or other - Work with department
related fields heads or staff to discuss - Social Security
- Possess Leadership, topics such as budgets System (SSS)
analytical and communication and contracts, marketing - Home
Marketin skills plans, and the selection Development
g& - A sense of creativity, of advertising media Mutual Fund
20,000
Promoti 1 uniqueness, and drive. - Plan advertising and (HDMF)
php
ons -Work experience in the promotional campaigns - Philippine
Manager marketing department - Direct the hiring of Health Insurance
- Has good speaking, advertising, promotions, Corporation
decision making, and marketing staff and (PhilHealth)
organizational skills oversee their daily - Shuttle Service
activities
Production Department (10)

Salary
Qt Requirements & Duties &
Description Per Benefits
y Capabilities Responsibilities
Month
Planning and
organizing
Has a degree or higher production Social Security
national diploma. schedules System (SSS)
Confidence Assessing project Home
Technical skills and resource Development
Production Project management skills requirements Mutual Fund
Departmen 1 Organization and efficiency Selecting, ordering, 30,000 (HDMF)
t Head Leadership and and purchasing Philippine Health
interpersonal skills materials Insurance
Problem solving skills Estimating, Corporation
Communication skills negotiating and (PhilHealth)
Team working skills agreeing budgets - Shuttle Service
and timescales with
client and managers.
High School Diploma
Combination of additional Social Security
Operate tools in
education and experience. System (SSS)
order to aid in the
Aptitude for math, problem- Home
manufacturing
solving, computers, and Development
process
mechanics. 5,000 Mutual Fund
Machine
6 Attention to detail. php (HDMF)
Operators Work with others in
Ability to work and Philippine Health
order to ensure that
communicate well with Insurance
equipment is in
others. Corporation
proper working
Proficiency with hand tools. (PhilHealth)
order.
Willing to perform repetitive - Shuttle Service
tasks for extended periods.
Industrial 1 Has a degree or higher Perform regular 20,000 Social Security
Engineer national diploma inspections to System (SSS)
Analytical skills identify and correct Home
Communication Skills equipment Development 52
Critical-thinking Skills malfunctions, repairs Mutual Fund
Detail oriented and replacements (HDMF)
Math Skills Develop preventive Philippine Health
Observational Skills maintenance Insurance
procedures to avoid Corporation
equipment failures (PhilHealth)
- Shuttle Service
Maintaining and
modifying equipment Social Security
to ensure that is System (SSS)
Has a degree or higher
safe, reliable, and Home
national diploma
efficient Development
Creativity
Providing technical Mutual Fund
Mechanical Listening Skills
1 advice 18,000 (HDMF)
Engineer Math Skills
Measuring the Philippine Health
Mechanical Skills
performance of Insurance
Problem-solving Skills
mechanical Corporation
components, (PhilHealth)
devices, and - Shuttle Service
engines.
planning and
Degree in Marine Biology or
undertaking
Marine Science or similar
laboratory-based Social Security
(essential).
experiments and System (SSS)
2 years of experience in a
research Home
Marine Science
collecting samples at Development
environment.
sea Mutual Fund
Marine Ability to plan and execute
1 keeping up to date 20,000 (HDMF)
Biologist experimental protocols.
with scientific and Philippine Health
Excellent knowledge of
research Insurance
microscopes, electronic
developments Corporation
equipment, dissection,
recording, analysing (PhilHealth)
collection and preservation
and interpreting data - Shuttle Service
of biological and chemical
from biological or
samples.
physical processes
Human Resources Department (4)

Salary
Descriptio Q Duties &
Requirements & Capabilities Per Benefits
n ty Responsibilities
Month
Complete a bachelor’s degree
program in human resources,
business administration, or any
- Plan, direct, and Social
related field.
coordinate the Security
Four year undergraduate
administrative functions System (SSS)
degree.
of an organization. Home
Human Has a master’s degree.
- Oversees the Development
Resource Up to five years of experience
recruiting, interviewing, Php Mutual Fund
s 1 Has good speaking, decision
and hiring new staff. 30,000 (HDMF)
Departme making, organizational, and
- Serves as a link Philippine
nt Head leadership skills.
between an Health
Able to multi task
organization’s Insurance
Modulates tone, manages
management and its Corporation
body language, and
employees. (PhilHealth)
personalizes communication
based on the individual being
spoken to
Compens Complete a bachelor’s degree - Responsible for Social
ation & program in human resources, researching, Php Security
1
Benefits business administration, or any establishing, and 15,000 System (SSS)
Manager related field. maintaining a company’s Home
Four year undergraduate pay system. Development
degree. - Must find ways to Mutual Fund
Has good analytical, decision ensure that pay rates are (HDMF) 53
making, communication, and fair and equitable in Philippine
writing skills order to retain and Health
recruit employees. Insurance
Corporation
(PhilHealth)
- Developing and
Social
executing health and
Security
safety plans in the
Has a four year undergraduate System (SSS)
workplace according to
degree in the medical field. Home
legal guidelines.
Works well under pressure. Development
Health & Preparing and enforcing
Has efficient communication Php Mutual Fund
Safety 1 policies to establish a
and leadership skills. 13,000 (HDMF)
Manager culture of health and
Patient, assertive, and has Philippine
safety.
efficient budgeting skills. Health
Evaluating practices,
Insurance
procedures and facilities
Corporation
to assess risk and
(PhilHealth)
adherence to the law.
Earn a bachelor's of science in
nursing (BSN) in four years at
Social
a college or university.
Security
If already an RN, you can
System (SSS)
enroll in an RN-to-BSN
- Monitoring, recording Home
program which is geared
and reporting symptoms Development
specifically for RNs who have
or changes in patient's Php Mutual Fund
Nurse 1 an associate's degree or
conditions 8,000 (HDMF)
nursing diploma.
- Assists the doctors in Philippine
Has the ability to work long
performing treatments. Health
hours under pressure.
Insurance
Can pick up orders or
Corporation
instructions quickly
(PhilHealth)
Fast responses in case of
emergencies.
Finance Department (2)

Salary
Descripti Q Requirements & Duties &
Per Benefits
on ty Capabilities Responsibilities
Month
-oversee, review, and
-BSc/BA in Accounting, -Social Security
adhere to the budgets for
Finance or relevant field System (SSS)
each business
-Hands-on experience with -Home
department
Finance budgeting and risk PHP Development
-Create and maintain
Departm 1 management 50,000 Mutal Fund
relationships with service
ent Head -In-depth understanding of php (HDMF)
providers and contractors,
cash flow management, -Health Insurance
including banking
bank reconciliation and Corporation
institutions and
bookkeeping (PhilHealth)
accountants
-Prepares asset, liability,
and capital account Social Security
- a bachelor's degree in entries by compiling and System (SSS)
accounting or a related analyzing account -Home
field information. Development
Account PHP
1 -Analytical skills, -Summarizes current Mutal Fund
ant 20,000
Communication skills, financial status by (HDMF)
Detail oriented, Math skills, collecting information; -Health Insurance
Organizational skills. preparing balance sheet, Corporation
profit and loss statement, (PhilHealth)
and other reports.
Operations Department (5)

Salary 54
Qt Requirements &
Description Duties & Responsibilities Per Benefits
y Capabilities
Month
-Bachelor’s Degree in
-Overseeing all operational
Operations Management
activities for the
or related field. -Social
organisation.
-Excellent stakeholder Security
-Identifying opportunities to
management skills and System
streamline business
an ability to (SSS)
processes and systems.
communicate complex -Home
-Translating the company’s
Operations business ideas. Development
strategic plans into defined 30,000
Department 1 -Previous experience Mutual Fund
operational plans. php
Head working for a company (HDMF)
-Defining performance
within the industry or -Philippine
management KPI’s to
from a similar business. Health
monitor operational
-Highly motivated with a Insurance
success against objectives.
passion for driving Corporation
-Reporting to the board on
operational business (PhilHealth)
operation activities towards
change.
business goals.
-Bachelor’s degree in -Research potential
Logistics or relevant vendors and negotiate
-Social
field. prices.
Security
-A minimum of 5 years’ -Work with management to
System
experience in a similar identify supply needs.
(SSS)
role. -Recommend solutions to
-Home
-Solid understanding of existing processes to
Development
Materials supply chain and reduce waste and increase
1 15,000 Mutual Fund
Manager inventory management quantity.
(HDMF)
systems. -Record and assess all
-Philippine
-Advanced knowledge of materials quality,
Health
forecasting and movement, and
Insurance
budgeting processes. expenditure.
Corporation
-Outstanding -Manage the distribution of
(PhilHealth)
communication and supplies in the
leadership skills. organization.
-Social
-High school diploma or
-Drive long distances to Security
equivalent.
deliver goods to System
-Class A CDL or
customers. (SSS)
commercial driver
-Report road incidents to -Home
license.
the dispatcher. Development
-Must have clean driving 7,000
Truck Driver 1 -Record cargo deliveries. Mutual Fund
record. php
-Report mechanical (HDMF)
-Must pass drug and
problems to maintenance -Philippine
alcohol test.
personnel. Health
-Must provide current
-Get goods to the client on Insurance
MVR and medical
time. Corporation
certificate.
(PhilHealth)
-Loading, transporting, and -Social
-High School Diploma or
delivering items to clients Security
equivalent.
or businesses in a safe, System
-Experience may be
timely manner. (SSS)
required or preferred.
-Pack and load products -Home
-Willingness to adhere to
Shipment onto trucks according to Development
assigned routes,
and Delivery 2 company’s specifications. 7,000 Mutual Fund
schedules, safety
Staff -Conduct inspections of (HDMF)
procedures, and
vehicle before departing to -Philippine
transportation laws.
deliver goods. Health
-Strong time
-Obtain delivery Insurance
management and
confirmations from each Corporation
customer service skills.
customer. (PhilHealth)
Hiring/ Recruitment of Personnel

Recruitment Steps (UCA Riverside, 2018) 55
Step 1: Identify Step 6: Review

Step 7: Conduct
Vacancy and Applicants and
Interview
Evaluate Need Develop Short List
Step 5: Post
Step 2: Develop Postition and
Step 8: Select Hire
Position Description Implement
Recruitment Plan
Step 3: Develop Step 4: Select Step 9: Finalize

Recruitment Plan Search Committee Recruitment
Step 1: Identify Vacancy and Evaluate Need
Recruitments provide opportunities to the department that
align staff skill sets to initiatives and goals for the company and
individual growth. Hiring the right person can lead to a good role and
team.
Step 2: Develop Position Description
It is used to develop interview questions, evaluations and
reference check questions to check if the applicant if fit for the position.
Step 3: Develop Recruitment Plan A recruitment plan shows the
strategy for attracting and hiring the best qualified candidate.

Step 4: Select Search Committee To ensure applicants selected for

56
interview and final consideration are evaluated by more than one
individual by asking their opinions
Step 5: Post Position and Implement Recruitment Plan
Once the position description has been completed, the
position can then be posted at the careers sites that the position has be
occupied.
Step 6: Review Applicants and Develop Short List
Once the position has been posted, candidates will apply
online and submit their resumes . Candidates will complete an
electronic application for each position available.
Step 7: Conduct Interview
The interview is the most important step in the selection
process. It is the opportunity for the employer and employee to learn
more about each other and validate information provided by both.
Step 8: Select Hire
Once the interviews have been completed, the committee
will discuss on who will occupy the available position.
Step 9: Finalize Recruitment
Choosing the applicant and offering them the selection process by
reviewing the duties and responsibilities of the position they ensure and
to confirm all the information given is valid.

Orientation
Orientation is planned introductory or primary stage in the 57
process of new personnel assimilation, and a part of their continuous
socialization inside an organization. Orientation contains four major
objectives; (1) To gain employee commitment, (2) To reduce new
employees’ anxiety, (3) To help new employees to understand the
organization and its matters, (4) To convey new employees’
expectations towards the job or an organization. The HR (Human
Resource) department and other personnel at higher position, such as
manager or supervisor, has to take the responsibility and work as a
team to build an effective orientation.
SeaPaul Inc. prepared two kinds of an orientation for the
newly hired employees. The general orientation which is scheduled at
the first day of their workplace and the weekly orientation for the first
two months. The orientation is meant to educate employees in terms of
corporate governance, goals and responsibility of the job position and
company, also to provide sufficient time to answer the any questions
such as regarding the payroll and benefit information.
The general orientation during the first day of work
contains information in areas such as, the work environment, the new
job description, safety and personal protective equipment (PPE),
benefits and its eligibility, new employee’s managers and coworkers,

company culture, company background, the organization chart and etc.

58
For the weekly orientation, detailed information about the job,
department, and the company, as well as the questions of the new
employees will be tackled. This includes the skill and career
development of each individual employees. SeaPaul believes that long-
term orientation instead of one-day orientation will welcome the new
employees and assuredly immersed them in the organization’s
operation, culture, values and mission.
Performance Appraisal
The company plans to set an evaluation form in order to
further understand the different capabilities, skills, and talents of its
employees. This form will also serves as a basis for possible promotion
depending on how good their performance were. Each employee will be
evaluated based on the three main categories: human relation,
professionalism, and quality of work. These are the categories that will
help the company to determine either to promote the employee or not. If
the employee is underperformed the company will send a warning for
termination and it will only take three warnings.

Template of Performance Evaluation Form

4 – Exceptional 3 –Above Average 2 – Average 59
1 –Needs 0 – Not Applicable
PERFORMANCE EVALUATION FORM
NAME:
RESUL
TS:
DEPARTMENT:
0 1 2 3 4
HUMAN RELATION
Is friendly and
courteous
Contributes to the team

effort
Accepts feedback and

responds with
appreciation
Able to communicate
with a variety of people
PROFESSIONALISM
Arrives prepared for

work
Attends work regularly

and punctual
Professional in
appearance and attitude
WORK HABITS:
Looks for ways to

improve and shows
initiative
Seeks clarification when

necessary
Is able to problem-solve
Work well in
dependently 60
Meet goals and
deadlines
Selects and applies

appropriate technology
to the task
QUALITY OF WORK
Deals with routine tasks

efficiently
Is accurate and
thorough
Uses creativity in task

management
Timeline of Activities
SeaPaul Inc. Timeline of Activities

The Birth of SeaPaul Future Plans of the Company 61
 Brainstorming of Ideas  Improvement for marketing
 Making of Business strategies and estimating its
Proposal cost
 Market Survey  Persuade more outside
 Initial Investment for the investors
Business  1st seminar for skills
 Registration of the Business improvement and
development
Plans, Meetings, and Preparations
 Further research about the
 Meeting and Planning for
product
product introduction to the
 1st seminar about
market and discussion of
importance of teamwork and
expected financial cost for
communication
product
 1st seminar about having a
 Meeting and Planning for
good relationship among co-
production schedule and
workers
Operation Management
 Cost Reduction Plan
Flow
 1st seminar about being a
 Preparing and Planning for
good example and leader
costing of raw materials
among your co-workers
needed for production
 Team Building Planning
based on the production
 Preparation of Financial
schedule
Statements
Business Operation  Team Building Week
 Starting of Product  Expansion Planning
Operation
 Starting of Product Selling
Chapter 4
Financial and Economic Feasibility 62
Capital Requirements
Financial Assumptions
63
64
Projected Income Statement

65
Projected Balance Sheet

66
Projected Cash Flow

67
Financial Ratios
68
Chapter 5
Socio Economic Aspect 69
Government
SeaPaul Inc. aims to lessen and soon eliminate the use of
plastic starting with ECHO. The product is not only beneficial for the
environment but also to the country’s government. Since SeaPaul Inc.
is a company that produces biodegradable products, the company can
collaborate with the government’s programs to take action on improving
the state of the environment. These programs can include campaigns,
rehabilitation activities, or supplying to government agencies to lessen
plastic waste. The rules and regulations implemented by the
government is also a factor that helps the company. If the public will
simply follow and be more aware of the rules regarding the
environment, SeaPaul Inc will also be of benefit because the demand of
products will rise while the amount of plastic waste goes down.
Customer
The perceived value that the customers experience
through interaction with the company or its products is significant.
Customer’s benefits include resolution of a particular issue, and the
achievement of an urged result or fulfillment of an obligation through
the purchase. In the case of SeaPaul’s ECH²O, customers are likely to

participate in green initiatives and the fact that they are involved in
70
such movements are already a great benefit to them. Nielsen (2014),
stated that people across the countries agreed on protecting and
enhancing the environment as it is where all human being belong.
Also, more than half of global consumers are willing to pay a premium
for products or a company that has influences in eco-friendly
movement. Therefore, purchasing a product that could solve the
pollution issue or just simply lessen the harm to the environment is an
important engagement for the customers. It can fulfill their desire to be
eco-friendly which will lead to a high level of customer satisfaction and
a sense of superiority in terms of caring and loving the nature. SeaPaul
sets the platform wherein the environment will surely be improved and
the people will be filled with love
Community
Echo will be a great benefit to the community because of
its unique features and materials used to made the product. The main
problem that people encounter today is the massive improper disposal
of plastic waste.It is because most of the people today are lack of
discipline resulting to destruction of unified order in a community. Also,
it is cause by the people who cannot simply follow the segregation
signage that are already embodied to the trash bin resulting into
improper segregation that may lead into more problem in the

71
community. These unethical routine can greatly affect the community
and its people because even if one person did it, everyone will do it also
resulting into one trash into millions of trashes. But the company has
come up to the solution that can help the community, Echo. The reason
why the company has come up to this idea is because, most of the
company today introduced already some eco-friendly product such as
eco-bags, paper bags, metal straws, bamboo straws, and many more.
But why stop there, this is why the company wants to introduce a new
product which is the Echo, an algae-based water bottle product. The
company choose water bottle because water is the one of the basic
needs of the people and some of them are not bringing their own water
container and the tendency is that they will buy at any stores nearby.
Water bottles that are made of plastic. Since Echo is made up of
biodegradable material, the community will not have any problem in
disposing them properly. People can throw it anywhere they wanted to
without harming the members of the community. Because the product
has its own capability to decompose once it was used. Unlike other
plastic water bottles it will take years before it will fully decomposed.
Environment
72
The researchers have conducted this study to benefit the
environment and to lessen the pollution that had been growing for the
past decades. The importance of the study is to see how the eco-
friendly bottles will affect the environment in a good way. This study will
benefit both the environment and the reduction of toxic waste.
Furthermore, as the researchers conduct this study, it may have a
positive effect towards the environment. In fact, it can change the way
people see the environment and may cause them to stop using toxic
materials and start leaning towards eco-friendly alternatives. For
example, if people stop using plastic and instead start using alternative
materials the pollution will decrease to a small amount. In conclusion,
this study is used to see how much these eco-friendly bottles may affect
the environment and lessen the pollution to a minimum and considering
that this study will start with bottles, with good results it may start
expanding into other alternatives that may be of benefit towards the
environment.
Proponents
73
The researchers proposed the current business with the
intention of contributing to the eradication of plastic pollution. As part of
their corporate social responsibility, they proposed the seaweed-made
water bottle. This enables them to fulfill their mission in saving the
environment. Furthermore, the proponents strongly believe that it is
their duty and responsibility to create an ethical and eco-friendly
product that shall provide convenience for the customers. It also serves
contribution to the development of their brand awareness and a positive
reputation as they enter the industry.

Appendices
References 74
 Algal Solutions (2018). " Algal bioplastics – solution not pollution".
Retrieved from https://aslee.scot/2018/05/algal-bioplastics-solution-not-
pollution/
 Curtin, M. (2018). “73 Percent of Millennials are Willing to Spend More
Money on This 1 Type of Product”. Retrieved from
https://www.inc.com/melanie-curtin/73-percent-of-millennials-are-willing-to-
spend-more-money-on-this-1-type-of-product.html
 Datukon, S. (2016). “Top 5 Environmental Problems in the Philippines.”
Retrieved from http://www.psst.ph/top-5-environmental-problems-
philippines/
 Duvauchelle, J. (2017). “How to Compost Seaweed.” Retrieved from
https://homeguides.sfgate.com/compost-seaweed-23304.html
 Leblanc, R. (2018). “The Decomposition of Wastes in Landfills: A Story of
Time and Materials.” Retrieved from
https://www.thebalancesmb.com/how-long-does-it-take-garbage-to-
decompose-2878033
 Logisticon Water Treatment (2019). " Sand filtration". Retrieved from:
https://www.logisticon.com/en/technologies/sand-
filtration/?fbclid=IwAR0AYuYU36JRjx4er_DPFlfsvyfvGvN_EfOD8SNyH7ut
d4GMbx7L2MEFfds
 Mazille, F. & Spuhler D. (2018). "Adsorption (Activated Carbon)".
Retrieved from: https://sswm.info/sswm-university-course/module-6-
disaster-situations-planning-and-preparedness/further-resources-
0/adsorption-%28activated-
carbon%29?fbclid=IwAR3rUzoI0Dw9dk7HzW6wg9R83pf0nn5Sm1Ye1hFg
aKNzvtWvXOf3qSrPm3s
 Statictic Solutions (2019). "What is Linear Regression?" Retrieved from:
https://www.statisticssolutions.com/what-is-linear-regression/
 US and International Development and Statistics (2018). “Global Bottled
Water Market” Retrieved from:https://www.bottledwater.org/economics/
industrystatistics?fbclid=IwAR10h0VaR4Qs76TecucCiIKXRRGYP34BrZ45
bOO7MgXPIgNuUn5uAWlRzSw
 The Water Library Hospitality Group (2017). "10 benefits of mineral water
you should know". Retrieved from:
https://www.waterlibrary.com/education/10-benefits-mineral-water.html.
 Vila, A. (2018). “Philippine plastic pollution: why so much waste ends up in
the ocean”. Retrieved from
https://www.scmp.com/lifestyle/health/article/2168819/philip
pines-plastic-pollution-why-so-much-waste-ends-oceans
Market Survey
Good day! We, the students from the ABM strand in the Senior High School Department of San 75
Beda College Alabang, are conducting a feasibility study about bottles made from algae or
seaweed. SeaPaul Inc. aims to prevent dangerous plastic disposal to the environment with the
help of our products.
Your response to this survey will surely help us determine the needs, wants, and preferences of
the market. Rest assured that all information gathered shall be kept confidential and will be
used for this study only.
Thank you for your cooperation and God bless!
Respectfully yours,
Albaniel, Jerika Ceniza, Summer Jimenez, Paul
Madrid, Claren Orpilla, Seira
Please answer honestly all the required questions by selecting from the given choices.
1. Age 6. When buying water bottles or jugs,

o 15 years and below what do you consider? (choose more
o 16-19 years old than one if needed)
o 20-23 years old o Price
o 24-27 years old o Appearance or design
o 28 years and above o Durability
o Eco friendly
2. Sex o Material/s used
o Male o Brand name
o Female o Others: _________
3. Customer’s Classification (choose 7. If SeaPaul Inc.’s bottles will be

more than one if needed) available in the market, how much are
o Student you willing to pay for it?
o Athlete o Php 50 – Php 99
o Employee o Php 100 – Php 149
o Teacher o Php 150 – Php 199
o Others: ___________ o Php 200 and above
4. How many bottles of water do you 8. Our products are made from algae or
buy in a week? commonly known as seaweed. This
o 0-3 choice of material is to prevent plastic
o 4-7 disposal that can be harmful to the
o 8 and above environment. Overall, are you willing
to buy SeaPaul Inc.’s bottles?
5. When going out, do you… o Yes
o Buy bottled water o No
o Bring your own jug or bottle Why?________________________
Curriculum Vitae
76
Jerika Hanna S. Albaniel
Jerika Hanna S. Albaniel
was born on June 22, 2000 and is now 18
years old. She is currently a Grade 12
student at San Beda College Alabang in
the Accountancy, Business, and
Management strand. She has been
studying at SBCA for 13 years now and is
planning to take up Marketing Management at De La Salle University
for college. Aside from being interested in the field of business, she also
has a passion for performing arts specifically in music. She is patient,
always willing to learn and experience new things, and offers a helping
hand for those in need. She is a firm believer that everything happens
for a reason. There will always be a reason and a lesson that will come
with any obstacle that may come her way.
Summer Louise P. Ceniza

Summer Louise P. Ceniza
was born on November 11,1999 in Makati
City. Now 19 years old living in Ayala
Alabang, she is a grade 12 student in San
Beda College Alabang taking up
Accountancy, Business and Management
Strand in hopes of finishing Bachelor
Science in Entrepreneurship College
Graduate. She would love to have her own business in the near future.
She has a passion of becoming a cosmetologist and fashion designer ,
as well as the love for singing. She believes that if you believe in
77
yourself you can make anything happen
Paul Timothy G. Jimenez

Paul Timothy G. Jimenez
was born on September 10, 2000 and is
now 18 years old. He is currently a
Grade 12 student at San Beda College
Alabang in the strand of Accountancy,
Business and Management (ABM). He
has been studying at San Beda College
Alabang and is planning to take up Accountancy at the same school.
Aside from being interested in business, he also has interest in
computer technology and music. He is patient, always willing to learn,
open to suggestions, and helpful to those who needed it. He believed
that success cannot be achieve without failing. Many people are scared
to fail and when it happens, they do not know what to do, but a well-
grown will always say to them to use those failures as advantages to
change yourself and become successful. Failures are always along the
way for its next victim, but it is in the hands of the victim if he/she is
willing to fall and learn, and rise up again or to fall and never risk again
.
Claren Sidnne C. Madrid
Claren Sidnne C. Madrid
was born on December 01 2000 in
Mandaluyong City. Now, 18 years old
living in Paranaque City, She is a Grade
12 student in San Beda College Alabang
taking up the Accountancy, and Business Management Strand in hopes

78
of finishing as a Bachelor of Business Management College Graduate.
With dreams of having a career in the business world, she strives to do
well in her studies. She has a passion for digital graphic designing, as
well as the love for music and dance. Furthermore, she is a punctual
and hardworking student, who not only submit her works on time but
also makes an effort to provide excellent work and do tasks with
efficiency. She believes that one must work, one must pray, and one
must strive for excellence to achieve success.
Seira Ito Orpilla

Seira Gomez Orpilla was
born on November 27, 2000. She is
currently 18 years old, studying in San
Beda College Alabang as grade 12 ABM
(Accountancy, and Business
Management) student. She decided to
move back to Japan after finishing the
senior high school, and pursue a degree in tourism and management at
professional school located in the central area of Tokyo. She aspires to
travel around the world and see the beauty of the earth while working,
and to be a successful entrepreneur afterward. Additionally, she speaks
three languages, which is Japanese, English, and Tagalog, and willing
to learn more. She believes that the language barrier is one of the
biggest obstacles she have to conquer in order to make her dream
come true.

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San Beda College Alabang

SENIOR HIGHSCHOOL DEPARTMENT

A Feasibility Study Presented to the Faculty of the Senior

JOSIELYN M. MENDOZA, PhD.

ORAL EXAMINATION COMMITTEE

without the expertise of Mrs. Josielyn M. Mendoza, their beloved

teacher in the course Research 114. Her guidance and constant

supervision through-out the making of the study is highly appreciated.

A debt of gratitude is also owed to San Beda College

Alabang for providing the researchers the opportunity to enhance their

knowledge in establishing a feasible business plan, especially as

Accounting, Business, and Management students.

The researchers would like to thank their family and

suggestions and guidance to the making of the study.

Primarily, deepest gratitude goes to the Almighty God for

been made possible without his guidance, strength, and endless

The business will be targeting students, athletes,

Chapter 3: Management Aspect....................................................44

Figure 38.Sales & Marketing Department...........................................50

ECH²O is a manufacturing type of business that offers

purely biodegradable item bags, food wrappers, and water containers

made from algae or commonly known as seaweeds. ECH²O is the

name of the product, it is pronounced as Echo. The name signifies and

is very distinct to the pronunciation of Eco, signifies a connection with

environment, and the company's objective to produce Eco-Friendly

products. Echo can also be defined as repetition of an idea, this

signifies the company's vision to initiate and promote the eradication of

plastic waste. Moreover, H²O is an element the represents water, the

product. This product will be a great solution to the most problematic

environmental-friendly product because of its composition and it will be

plastics that can be found around the market. Since this is a

can help in preservation of trees and avoid deforestation for the

production of plastic bottles, or plastic containers. It will still meet the

desire satisfaction of the customers because its durability will be still

like a normal plastic but only made from seaweeds.

According to Vila (2018), the Philippines accumulates 2.7

commonly used by the whole population, yet it does affect the

ecosystem. Furthermore, as the population increases, the amount of

and land environment is present and could be regarded as toxic waste,

considering that the plastic is made of synthetic substances that is

dangerous for the environment. Therefore, the researchers came up

with the idea of replacing plastic to natural and organic alternatives.

They believe that is their responsibility as part of the society to

contribute in making a safer and better environment. The proposed

product can be a huge step in lessening the plastic production being

used daily and help preserve marine and land life.

The study aims to discover the feasibility of ECH²O, the

eco-friendly biodegradable products, to launch as one efficient business

in the market. SeaPaul Inc. carries its prospect of diminishing plastic

expected to be broad in the future for it is highly applicable to

straws, and food wrappers. It can be sold to individual consumers as

the market, or even the society itself, accept this product.

Background of The Study

On February 2019, SeaPaul Inc. was established in San

Beda College Alabang. SeaPaul Inc. is a group compromised by 5

members. Furthermore, this members are Senior High School students

of the Accounting, Business, and Management Strand. As part of their

fulfillment of requirements for their course Research Project: Feasibility

Study, they were tasked to create their own innovative business

created, a product that is plastic-free, and made of seaweed or algae.

Plastic remains to be very imminent in 21st century as this serves as

convenience to the customers and retailers. Moreover, ECH²O offers