Analysis and Interpretation of Data

4.1 Introduction –

The conceptual analysis is done in the earlier chapters. But to formulate any policies
and strategies it is needed to analyze the given facts and figures representing the current
position of the company.
To collect the facts, one questionnaire was prepared; for the customers respectively.
The questionnaire contains various questions which will help in analyzing the pre-decided
objectives. These questionnaires were distributed to 10 customers respectively to gain their
perspectives about Samsung Galaxy mobile. The facts collected from the questionnaire are
analyzed individually below.

4.2 ratio of Mobile user.

Sr. No. Options No. of respondents Percentage (%)

1 Yes 10 100
2 No 0 0
Total 10 100

Table 4.2.: Ratio of mobile user.

Interpretation:
When the survey of 10 customers was done on a random basis, it can observe that all the
customers use the mobile phone. It shows that the demand force of the market has the
knowledge about the Samsung mobile market.
 Ratio of mobile user

100%

Options Yes No

4.3: Which model of mobile you are using?

Sr. No. Options No. of respondents Percentage (%)

1 Nokia 00 00
2 Samsung 06 60

3 One plus 01 10

4 Other handset 03 30

Total 10 100

Interpretation:

According to the above table, it indicates that 0% of respondents are using Nakia
mobile, 60% of respondents are using Samsung mobile, 10% of respondents are using One
Plus mobile, and 30% of respondents are using others handset. It means the market of
Samsung is good than compared to other.
 brands of mobile phone
4.4 Range are
Any other handset
willing to pay for
Samsung smart
phone.
Samsung
Sr. No. Options No. of respondents Percentage
One plus Nokia Samsung
(%)
One plus Any other handset
1 Iess than 10000 02 20
2 10000-20000 04 40
3 20000-30000 04 40
4 More than 30000 00 00
total 10 100

Range from samsung mobile

45
40 40
40
No. of respondents in %

35
30
25
20
20
15
10
5
0
0
Iess than 10000 10000-20000 20000-30000 More than 30000
Price Range

Interpretation:

The graphical representation shows that out of 10 respondents, 20%

respondents were willing to spend less than 10,000, 40% were willing to spend between
10,000-20,000, 40% were willing to pay between 20,000-30000 and 0% rest were ready to
pay more than 30,000 amounts.
4.5 Satisfaction level of feature of mobile.

Sr. No. Options No. of respondents Percentage (%)

1 Highly Satisfied 05 50
2 Satisfied 04 40
3 Dissatisfied 01 10
4 Highly Dissatisfied 00 00
Total 10 100

Satisfaction level of feature of mobile

No. of respondents in %

50
45
40
35
30
25
20
15
10
5
0
Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied

Options

Interpretation:

According to the above table, 50% of respondents are highly Satisfied with
the level of feature of mobile, 40% are Satisfied, 10% are Dissatisfied, and 0% are highly
satisfied.

4.6 Main purpose use the mobile phone.

Sr. No. Options No. of respondents Percentage (%)

1 Office 02 20
2 Business 06 60
 3 Household 00 00
4 Any other 02 20
Total 10 100

Main purpose use the mobile phone

20
Any other

0
Household
Options

60
Business

20
Office

0 10 20 30 40 50 60

No. of respondents in %

Interpretation:

The above the table indicates that 20% of respondents are using office work,
60% of respondents are using Business work, 20 % of respondents are using other work and
no any Respondent are using household work. Its mins most are consumer main purpose of
mobile using in Business work.

4.7 Long time using mobile phone.

Sr. No. Options No. of respondents Percentage (%)

1 0 - 12 Months 01 10
2 12 – 24 Months 03 30
3 24 – 36 Months 02 20
4 36 Months & above 04 40
Total 10 100
 Long time using mobile phones
40
No. of respondents In % 40 30

30 20

20 10

10
0
No. of respondents
Options

0 - 12 Months 12 – 24 Months 24 – 36 Months 36 Months & above

Interpretation:

The above the table indicates that, 10 % respondent are using for 1 year ,30
% respondent are using for 1 – 2-year, 20 % respondent are using for 2 – 3 year, and 40 %
respondent are using 3 year and above. It means mostly people own their mobiles for long
duration.

4.8 Feature of Samsung mobile you like most.

Sr. No. Options No. of respondents Percentage (%)

1 Battery backup 05 50
2 Camera 03 30
3 RAM 01 10
4 Other 01 10
Total 10 100
 Feature of Samsung mobile you like most
50

No. of respondents in %
50
40 30
30
20 10 10
10
0
Battery Camera RAM Other
backup
Options

Interpretation: