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  • Priority Key Objective Activity Responsibility Jun Plan Jul Plan (Field Team) Jun-Jul Plan

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    Ashu
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    The document outlines a marketing and sales plan for June and July. It includes key objectives, activities, responsibilities, and metrics to track performance. The plan focuses on maintaining relationships through chemist visits, stockist checks, telemarketing calls, and digital touchpoints. Performance will be monitored through metrics like physical availability value, telemarketing calls, and digital poster views to track brand recall and customer engagement.

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    AJIT DAILY DATA (2)

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    The document outlines a marketing and sales plan for June and July. It includes key objectives, activities, responsibilities, and metrics to track performance. The plan focuses on maintaining relationships through chemist visits, stockist checks, telemarketing calls, and digital touchpoints. Performance will be monitored through metrics like physical availability value, telemarketing calls, and digital poster views to track brand recall and customer engagement.

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    © All Rights Reserved
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    12 views4 pages

    Priority Key Objective Activity Responsibility Jun Plan Jul Plan (Field Team) Jun-Jul Plan

    Uploaded by

    Ashu
    The document outlines a marketing and sales plan for June and July. It includes key objectives, activities, responsibilities, and metrics to track performance. The plan focuses on maintaining relationships through chemist visits, stockist checks, telemarketing calls, and digital touchpoints. Performance will be monitored through metrics like physical availability value, telemarketing calls, and digital poster views to track brand recall and customer engagement.

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    © All Rights Reserved
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    of 4

    Responsibility Jun-Jul

    Priority Key Objective Activity Jun Plan Jul Plan


    (Field Team) Plan

    Chemist POB Physical Chemist POB MR (75000/MR) 75000 75000


    Availability Value

    Chemist Visited MR (8/day) 113 113

    Stockiest Physical
    Inventory Stockiest visited TM (1/day)
    check Availability

    To maintain the Telemarketing


    Telemarketi continuity of (Nonphysical visit Field manager (2 calls in
    ng relationship & Sankalp a month)
    brand recall customers)

    Telemarketing Field Manager: AL,


    (Nonphysical visit
    40 40 80
    remaining
    customers in SVL)
    MR: rest
    (2 calls in a month)

    Brand Recall,
    Work From Physical Chemist POB MR
    Home HQs availability Value

    Chemist called
    MR (8/day)
    (WFH)
    Stockiest called
    TM (3/day)
    (WFH)
    Hospital
    Pharmacy called BM/ZBM
    (WFH)

    Telemarketing
    (Nonphysical visit Field manager (2 calls in
    Sankalp a month)
    customers)

    Telemarketing Field Manager: AL,


    (Nonphysical visit
    remaining
    customers in SVL)
    MR: rest
    (2 calls in a month)
    Friday Facts
    Digital touch through MR 0
    points whatsapp (only
    consent base)

    Digital Poster
    through
    MR 15
    whatsapp (only
    consent base)

    Patient Video
    through
    MR
    whatsapp (only
    consent base)

    Webinar/CME
    invitation
    MR
    through
    whatsapp
    Customer Jun Jul Jul Submission
    Jun (%) West
    (Plan) (Actual) (Actual) (Actual) (Weekly/Daily)

    50 0 17696 17696 pune Daily

    113 0 47 47 pune Daily

    Daily

    Daily

    40 25 25 Daily

    Daily

    Daily

    Daily

    Daily

    Daily

    Daily
    0 82 82 Daily

    0 0 0 Daily

    Daily

    Daily

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