Be ready

for Q4!

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 Key Dates
BLACK FRIDAY - 29th November
CYBER MONDAY - 2nd December
24TH DECEMBER – Collection with post-Christmas Promise
25TH DECEMBER – No collections and no deliveries to customers
26TH DECEMBER – No collections and no deliveries to customers
31ST DECEMBER – Collection with post Jan 1st 2020 Promise
1ST JANUARY - No collections and no deliveries to customers

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 Agenda

Prepare for Q4

1. Performance Metrics
2. Cut-offs
3. Monday Promise
4. Multiple Carriers
5. Deals
6. Questions/issues to raise

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Amazon Services \ 3
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Metrics
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 You must always meet performance requirements

Performance Metrics

• An On-Time Shipment Rate: of at least 99%

• Use of Buy Shipping Services: for at least 98% of Prime
orders
• An order cancellation rate: of no more than 1%
The shipping label hasn’t been bought from
either (1) Seller Central, (2) the Amazon
Shipping Portal or (3) a bespoke API
connected to Buy Shipping Services.

Proactively report problems by opening a case in Seller Central or

by emailing uk-sfp-performance@amazon.co.uk

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 You can view your metrics at any time

Seller Central  Inventory Manage Seller Fulfilled Prime 

View Seller Fulfilled Prime Performance
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 Managing Prime orders to avoid suspension
You can turn off the Prime badge at any point in time or set a maximum number of
Prime orders each day, after which the badge will disappear.

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 If you miss performance requirements you need to submit
a PoA
1. Notification
• Message is only for your
information
• No response is required
• Purpose is to notify you that
your performance has
dropped and that you should
try to improve your metrics
2. Warning
• Stage before suspension warning – 1
week below plan
• Submission of a plan of action within
the specified time limit (3 working
days)
3. Suspension
• You have been below performance
requirements for 2 weeks. Not
responding / insufficient response to
the Warning will lead to suspension.
• Prime badge is temporarily deactivated
until a valid plan of action has been
submitted and approved. Please submit
the Plan of action before the deadline
provided in the email.

No action required Plan of action Plan of action

1 Why have your metrics fallen below our standards?

2 What changes are you making to ensure you hit our standards?

3 What is your timeframe for implementing this action?

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 Who to contact when…

Contact Seller Support when… Contact your Carrier when… Contact Seller Performance when…
Buy Shipping Services has stopped working My Driver hasn’t turned up for a Collection I have had to ship orders outside of Buy
Shipping Services
Returns and Refunds issues My Driver couldn’t take all of my parcels I have had to close due to adverse weather

I want to change my Collection time My Account Metrics are at risk of impacting

my eligibility to Seller Fulfilled Prime
I want to setup Weekend Collections I could not ship all packages due to issue
X,Y,Z
I want to request a larger vehicle

I have had to close due to adverse weather

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Cut-offs
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 Postpone your cut-off if possible
• Setting a later cut-off time can improve your sales conversion, as customers will see a faster
promise later in the day.
• You must ensure you leave enough time between order cut-off and carrier collection time to
ensure you meet your on-time shipment requirements.
• You can only adjust your cut-off time at an account level (not carrier level). Ensure you set a
cut-off that can be met by all carriers your are shipping with.

Seller Central  Settings  Shipping Settings

General Shipping Settings
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Monday
Promise
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 Monday Delivery Promise is coming
New feature to offer a Monday delivery promise for orders collected on
Sundays.

Benefits of Sunday Collections and Monday Delivery Promise:

• A sales uplift as customers will see a faster delivery promise when ordering between Friday
after cut-off to Sunday before cut-off.
• Enable next-day deliveries for volumes collected on Sunday
• Allow you to clear your warehouse space and ship all processed orders on Sunday, which
can also reduce pressure on your warehouse staff on a Monday.
• Enable you to receive more pickup capacity for peak/ holiday season

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Multiple
Carriers
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 Benefits of Multi-Carrier Selection
Prime carriers differ in their product range, available pickup schedule and delivery speed. We
recommend onboarding with more than one carrier, to enable you to have the fastest delivery
promises at the best cost.

1. Increased coverage
2. Maintain Prime metrics in the event of issues
with your carrier

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Deals
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 There are three types of deals
Deal of the Day
24 Hours (Top ASINs)
Minimum 25% Discount
Minimum 4 Star Reviews
Highest Quality Deals

Lightning Deals
4-6 Hours Position
Minimum 15% Discount determined by
sales forecast
£25 merchandising fee
(£50 during events)

7-Day Deals
7 Consecutive Days
Minimum 15% Discount
Minimum 3 Star Reviews
£50 merchandising fee
(£100 during events)
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 Benefits in the ST and LT
Short-term

• Highlight your product/brand to increase its exposure to

customers
• Advertise new products
• Sell overstocked inventory

Medium-term

• Strengthen your product’s sales rank

• Increase your product’s discoverability
• Improve your chances of winning the buy box

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 Apply for a Deal of the Day ensuring you meet
requirements
Details & Requirements

• Duration: 24hrs or until stocks last

• Min. 25% discount off the current site price / £50 off
• Min. 4 star rating per child ASIN
• Min. £20k of Stock [Overall for single or multi-ASIN deal]
• Min. £20k Trailing 30 Days Sales [Overall for single or
multi-ASIN deal]
• Products must be FBA or Seller Fulfilled Prime

Discount duration
% discount

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 Lightning Deals and 7-Day Deals
Details & Requirements

Lightning Deals 7-Day Deals

• Duration: 4-6 hours • Duration: 7 days or until stocks last
• Min. 15% discount off the current site • Min. 15% discount off the current site price
price (20% off during events) • Min. 3 star rating per child ASIN
• Min. 3 star rating per child ASIN • Products must be FBA or MFN Prime
• Products must be FBA or MFN Prime

Price
% discount
% claimed/remaining duration

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 Lightning Deals and 7-Day Deals
1. Deal of the Day
“Halo affect”, Strong Rating, Keep momentum
2. Lightning Deal (per ASIN)
Quick Sales Increase, Accumulate Reviews, Low Stock
3. 7-Day Deals (multi-ASIN)
Raise awareness, Drive Traffic to all catalogue, Flexibility

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Questions
/Issues
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 Thank you!

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