MARCH.

22, 2020 • HTM 491

Steve Jobs

Transformational Leadership
Idealized Influence
Use of vision and mission to influence followers

According to Apple's Co-Founder, Tim Cook:

"His [Steve Jobs] vision for Apple was a

company that turned powerful technology
into tools that were easy to use, tools that
would help people realize their dreams and
change the world for the better"

Steve Jobs influenced others by

sharing his vision and mission, and
most importantly, acting on his words
The 4 I's
 The 4 I's

Inspirational
Motivation
Set high expectations, emotional appeal, stories

Steve Jobs set extremely high

expectations as he was a perfectionist
trying to "change the world"
He only wanted to put out the best
possible product, which is why Apple
gained such a big following
 A QUOTE FROM JOBS:
"Innovation distinguishes between a
leader and a follower."

BEING INNOVATIVE
Jobs was known for his innovation
strategies
His lack of fear to fail led him to great

Intellectual success because he was not afraid to

create wild inventions

Stimulation
Stimulate innovation and challenging the process

The 4 I's
 COLLABORATION
Jobs has explained his
company as a "collaborative
company"
He mentioned, "We have zero
committees but lots of teams"
Individualized
Consideration ON THE OTHER HAND
Jobs was known for being
brutally honest
Supportive and encouraging climate
He lacked a supportive work
environment because he
would criticize workers who
did not do their job the way he
liked it
But I respect his tenacity and
The 4 I's drive to achieve the
company's goals