Public Relation and attachment checklist

Ethio telecom

Industry Telecommunications
Predecessor Ethiopian Telecommunications Corporation
Headquarters Addis Ababa, Ethiopia
Area served Ethiopia
Dr.Andualem Admassie, CEO,
Key people H.E. Mr. Tefera Derebew, Chairman of the Board, H.E.

Dr. Debretsion Gebremichael, Deputy PM and Minister of MCIT

Services Mobile, fixed line and broadband services
Operating
3.3 Billion
income
Net income 1.5 Billion
Number of
22,288
employees
Website www.ethiotelecom.et

Structure of PR department
The corporation uses as PRs tools Tele Negarit, which is distributed only for the employees.
Recently the corporation uses websites for information availability.

The Vision of PR department

PRs work for a marketer to create better image in customers mind and maintain the relationship
among different stakeholders of the corporation.

How do you understand PR in the department?

ETC as a huge corporation in the country must develop and maintain favorable image
and relationship with its vast and diversified customers. In building favorable image and
maintaining better relationship with the public at large, the better tool is considered to be
public relations. Public relations can establish and maintain better relationship and
dependability between the two sides, the corporation and its public. Better PRs is a vital
work for a marketer to create better image in customers mind and maintain the
relationship among different stakeholders of the corporation

What do you do in PR department?

The corporation public relations practice in creating and maintaining the image of ETC in the
minds of the public at large. Furthermore, activities done by the PRs department in building
mutual understanding and the extent of the relationship between the corporation and its public
the PRs also work in creating and developing corporate culture, which represent the
corporation’s personality.