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Abstract
The aim of this paper is to investigate the notion of architectural design as a tool for communication
throughout a discussion on its emergent form.
Herewith concerned with the explanation of the signified in the signifier theoretically, there are questions
explored in this paper: Can the signifier relate to its spectators/users and environment? How does a
spatial design process, the context -if there is any- and function, i.e. the text represented in the structure
practically? Can the semiotic morphology mediate for the aesthetic and communicative experiences? Thus
this work focuses on critical case studies to find some answers.
Accordingly, in the light of philosophers Derrida, Deleuze, Guattari and Delanda, a cross-examination of a
wide range of architect-critics (Jencks, Tschumi, Eisenman, Prix, Koolhaas, etc.) from different perspectives
is made here. To acquire a clarified investigation about the history of post-modern morphogenesis in
relations to semiotics; modern, structualist, poststructualist and deconstructionist approaches are
enrolled in the first chapter. The second chapter focuses on the morphology animated by designers’
underlying theories. Previous and contemporary approaches of so called Deconstructivists are brought
into the discussion to mark some transitions and oppositions in about fifty years. Several rigorous debates
on some cases are quoted to see both the designers’ and the critics’ sides. To conclude, space turned into
a place –the morphogenesis process is to be interpreted. This work intends to open up new criticisms on
the relations of architectural theory and practice.
Keywords: space, morphology, post-modernism, semiotics.
1. Introduction
From the beginning of the postmodern era until our days, architectural form has been more than just an
external impression for specific designers who are influenced from philosophies on metaphysical
thoughts, being and meaning of materials, deconstructivism, etc. After all, they are esteemed as both
practicians and theorists. For them, the created form is more than just a symbolic image –put in Derridean
terms, the signifier has inner relations with the signified. Along with this, in any production of a spatial
organization, it is commonly accepted in the discipline that by this attempt aesthetic experience should be
harmonized with functional and social aims. One of the world famous contemporary architects Decq
(2004) emphasizes that designers challenge the complexity and profoundness of desire and pleasure more
than ever. Constantly improved technology allows contemporary architecture world to be more creative
than ever.
Against one of the pioneers of Modern Movement in design, Mies van der Rohe’s “Less is more”,
postmodern Venturi claims, “Less is a bore”. Dodged out of the deconstructivist label, Rem Koolhaas
screams, “More is more”, and his student Bjarke Ingels gathers everyone’s sympathy in recent years with
the motto “Yes is more”. Criticisms are criticized to get new criticisms. Architecture theories will increase
with the number of critics. The slogans does not matter to the everyday man without any interest in the
profession, to general users of the buildings we make, to the spectators who have to perceive the
buildings in their environments. However, actual critical approaches of architecture change with the world
and also change our world. So, we no longer ask what architecture is but what and how it does.
Yet, what is architecture? If we review the many definitions of architecture, according to the issue in this
paper, theorist Asghar Minai’s works are suitable references. As Minai (1989) puts it, architecture is a
communication between individuals, society and professionals, as a means of symbolic information
transmission.
So, how does architecture communicate? Here, the notion of communication is not reduced to only
architectural presentation –fundamentally we emphasize on representation. It is more likely the essence
of architecture; a holistic approach to creating an aesthetical and experiencial environment, from design
concepts to their representations in emergence. Architectural designs aim social, cultural, and political
action, assuming that the spectators/users accept the fact that design, which influences their experiences
and resultant actions, also has an ideological dimension.
3. Epilogue
Design, with its process and product, signifies not just an object or a title but a whole idea. This signifier
should be a representation of the designer’s foresights on contemplations and necessities about the life
programmed for the emergent space. This approach internalizes that form as signifier, which is the final
ground of architectural process, references the signified, the whole scope of tangible and intangible
components. The spectator or user, who perceives these meanings of the signifier, will be the one to
sustain the place in a constant movement. Wittgenstein raises a question on the content of our
experience of forms as an interpretation.
“Do I really see something different each time or do I only interpret what I see in a different way? I am
inclined to say the former. But why? To interpret is to think, to do something; seeing is a state.” (in
Winters, 2007:91)
In this context, an explanation for spatial design as communication according to Deleuze’s superfold
definition is legitimate.
“Each located observer is the opening of a fold, a world folded around its contemplations and rhythms.
There are as many spaces as there are styles of perception. If a fold is the way perceptions curve around or
are oriented according to an acting body, then the thought of these curves produces a life that can think
not just its own human world – the space of man- but the sense of space as such.” (Deleuze, 1988: 131)
A designer is able to pre-design the possibilities the product may allow, that means predicting the future
situations and activities according to the developments through successful interaction between the
spectator and the signifier.
Semiology in poststructualist architectural discourse argues concepts like; the linguistic structure of
architecture can be independent from time or simultaneous, the relations can be causeless but
contextual, the sign system can be unstable, polysemic and simultaneously existing. In deconstructionist
architecture, semiology is more embedded in theory. In the context of deconstructionist philosophy, the
architects question the former design systems according to Derrida’s idea of the requirement for
movement of differences. They aim to split a text and superpose another text into. The patterns this
second text has, will differ from the origin; and then the other superposed ones will the former. The way
opened up to diverse new texts will lengthen. The signified concentrated in this texts lead the designers
to create the system for figure patterns. The signifiers go in an endless chain.
Avant-garde contains notions like innovation, symbol, montage, contradiction, shock, autonomy,
reconstruction, timelessness and disharmony (Papadakis, 1990). This content is legible in the cases
discussed in the former chapter, the architecture of poststructualism, deconstructivism and contemporary
no-titled approaches. They question the context of the form with the environment, with city life and
public realm. In addition to this, concerned with morphogenesis, the emergence of potentials in forms is
the essential notion for designing.
The concordance between anthropology and cybernetics, groundbreaking developments in technology,
with respect to rational mind and soul, opens up ways of more creative and vital design theories and
practices. It is generally accepted in contemporary design world that using semiotics in an eclectic
postmodern way is insignificant. The meanings, i.e. natural and artificial texts and sub-texts generate
spatial forms for social and physical well-being of humans and cities. At the end, all the environment is
created to search for the best concord for the structure of human activity patterns.
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