S&S and LEAD

Funding execution
Opportunity Programs’
to Develop Participants
Partners Leadership
Young
People
PR/ER Opportunities’
Account
Providers
Partners Delivery

LEAD
Partners
Hosting
Enable Source Virtual & Virtual & Organisations
Physical
Network System Leadership Young Physical
Host Development in Talents
Channels for Channels for
Organisations
Young People
Families Youth

Cost of
Infrastructure Secretariat running Program Partnership
operations Fees Revenues
 Together these elements provide a pretty
coherent view of AIESEC’s business drivers.
1. Customer Segments: young people (we place our confidence in YOUTH as the key to unlock a better future) and hosting
organisations (which open opportunities for our exchange participants).

2. Value Proposition: Kick-start the life-long leadership development journey of young people, by fostering the following 4
qualities: Empowering Others, Solution Oriented, World Citizen, Self-Aware. For hosting organisations it is the source of
young talents and the possibility to enable youth leadership development.

3. Channels: virtual and physical channels for young people (opportunity portal, website, social media, on-ground/offline,
word-of-mouth); virtual and physical channels for hosting organisations (company opportunity portal, online marketing,
direct sales and referrals, forums and PR).

4. Customer Relationships: our programs’ participants and hosting organisations go through a specific customer flow
composed of 4 phases (attraction, consideration, value delivery, community).

5. Revenue Streams: we get revenues through program fees and partnerships, and we distribute them according to our
financial models.

6. Key Resources: our network (members, structures) and our system (EXPA) are our main resources to execute our key
activities.

7. Key Activities: the execution of S&S and LEAD.

8. Key Partnerships: we partner with other organisations/stakeholders to deliver our value proposition.

9. Cost Structure: the costs to run AIESEC properly (included in our budgets).