Strategic Communication Plan

Minutes

Members:

Chris, Sam, Jasmine, Alejandra, Alexis, Ghazaleh,

Date of Meeting:

Monday, April 13th 2020

Recording of Meeting:

Meeting took place over Zoom

Action Items Due Date

Brainstorm ideas for the final communication campaign, come to a

general consensus on the topic.

Start research on the topic chosen and branch out to various

expanding topics for points of views and questions.

Set up another meeting soon to go over findings with the group.

Time: Topic: Facilitator: Outcome:

5:45-5:55 Assertion Video Chris, Alejandra Get feedback from

the team about
changes. Approval to
upload and submit.

5:55-6:53 Strategic Chris Go over each bullet

Communication Plan point and assign one
● Purpose/Obje for every person to
ctive research and work on
Statement for APA paper.
● Audience ● Key
Analysis Messages-
(including Ghazaleh
●
demographic
s,
 psychograph
ics, and
context)
● Messaging
Goals
● Key
Messages
● Channels /
Media Mix
● Tactical Plan
● Style Guide

● Purpose / Objective Statement (Chris)

○ Reevaluate course objectives - Why is general education important?
● Audience Analysis (including demographics, psychographics, and context)
(Chris & Jasmine)
○ Demographics: Administration, Department Faculty, School President,
Deans,
○ Psychographics:
○ Context:
● Messaging Goals - Outcome (Sam)
○
○
● Key Messages - Ideas (Ghazaleh)
- Save time for students
● Save money for students (Sam)
● Not take as many unneeded classes (Alejandra)
● Graduate faster (Sam)
● Instead of taking general courses, substitute for more classes in a specific field
● Channels / Media Mix (Jasmine)
○ Town Hall Meeting
○ Powerpoint Presentation
○ Give a speech in front of the Deans and School Presidents
○ Campaign towards students - Petition, hand out information brochures
● Tactical Plan (Alejandra)
○ Pros/Cons
○ Rebuttal Points Conversations (be able to address both sides)
○ Persuade our goal of changing general education requirements
● Style Guide (Alexis)
Key Messages?