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Oligopoly Power in the Food and
Tobacco Industries
In this article we estimate and test for the degree of oligopoly power and economies
of scale in forty food and tobacco industries using the New Empirical Industrial
Organization (NEIO) framework and four-digit SIC data. Lerner indices and
elasticities of scale are compared throughout the entire food and tobacco industries.
T-tests verify that all but three of these industries exert statistically significant
degrees of oligopoly power and that over 82% of these industries exhibit nonconstant
returns to scale. The empirical results also provide estimates of the price elasticities
of demand for each industry.
Seindustries,
Key words: economies of scale, elasticity of demand, food and tobacco aplicado en las industrias productoras
market power, NEIO, oligopoly power, returns to scale. de cemento como CEMEX y ARGOS que
controlan el mercado de cemento en colombia
There has been a recent increase in the number gopoly power tests and measures which are
of new empirical industrial organization well defined theoretically and are less subject
(NEIO) studies that measure and test for degree to the specificity of a particular year chosen for
of oligopoly power in food and tobacco manu- analysis as in SCP studies.
facturing as well as in other industries. In con-The NEIO approach has been applied to se-
trast to traditional structure-conduct-perfor- lected U.S. food and tobacco sectors, in par-
mance (SCP) models, NEIO models do not rely ticular, in the meat-packing and tobacco indus-
on accounting definitions of oligopoly power tries (Appelbaum; Schroeter; Schroeter and
Azzam; Azzam and Pagoulatos; Wann and Sex-
(such as profitability rates). Rather, they explic-
itly parameterize industry conduct.' According ton; Barnett, Keeler, and Hu). However, the pau-
to Bresnahan, a typical NEIO model is first and city of NEIO studies, compounded by differences
foremost an econometric model of how firms in in time-series spans and econometric models
an industry set price and quantity in order to in-used, has yielded few comparisons of findings
fer the underlying conduct of the industry. Al-across industries and has made comparisons
though the approach is data intensive and often cumbersome even for the same industry.
requires highly structured models, it yields oli- Most NEIO (and virtually all SCP) studies in-
herently assume constant returns to scale (CRS)
(e.g., Appelbaum, Hazilla). Although such an
Sanjib Bhuyan is assistant professor in the Department of Agricul-
tural Economics and Marketing at Rutgers University, and
assumption is based on tractability rather than
Rigoberto Lopez is professor in the Department of Agricultural andempirical validity, it is partially supported by
Resource Economics at the University of Connecticut. the possibility of multiplants and the ability to
The authors would like to thank Emilio Pagoulatos, Aaron
Brinkman, and two anonymous referees for helpful comments on
enter certain industries (Cotterill, Martin) and
an earlier draft, and Richard Caves and Catherine Morrison for by analysis of minimum efficient scale (MES)
helpful discussions on economies of scale. The authors can also be of the food and tobacco sectors (Connor et al.).
contacted at bhuyan@aesop.rutgers.edu or rlopez@canrl.cag.uconn.edu.
This material is based upon work supported by the Cooperative Besides the problem of rather dated MES esti-
Research Service, U.S. Department of Agriculture, under Agree-mates and the lack of cardinal measures of
ment No. 94-37402-0968. This is scientific contribution No. 1622
of the Storrs Agricultural Experiment Station.
economies of scale, there is ample empirical
The problem of using accounting definitions of marketevidence
power that the CRS assumption leads to un-
derestimation
has been outlined by Fisher and McGowan, among others. The SCP of industry markups (or price
models are devoid of conduct and, hence, are often called "struc-
ture-performance" models. Typically, they test for a relationship over marginal cost) by as much as 50% in U.S.
between performance (e.g., profitability) and market structure manufacturing when increasing returns to scale
(e.g., a sales concentration ratio or market share). A major draw- do exist (Morrison 1992).
back is that the same market structure can sustain alternative
modes of conduct with quite distinct performance outcomes. See
In this article we make three contributions to
Schmalensee for a review of SCP studies. the existing literature. First, we estimate and
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1036 August 1997 Amer. J. Agr. Econ.
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Debemos saber que para hacer que la maximizacion de beneficios en
una industria como CEMEX y las obras donde es usado su producto
se emplea la siguiente ecuacion.
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1038 August 1997 Amer. J. Agr. Econ.
tural variation
ables consist of input elasticity (0) a
prices, and time
market de- vari
come, the price ofmand
substitutes, and
elasticity (11) on the oligopoly a pri
power in-
tor. Equations (8)dexand
are taken into
(9) consideration.
contain Of course, D som
eters also found in equal to zero is a necessary condition
equation (10). for price-
To im
the equilibrium conditions taking behavior. However, inempiricall
the presence of
tems approach is rather used inelasticas
product demands, a statistical
there are cro
tion parameter restrictions test of the ratio of D to 71 might among
be more appro- eq
(8), (9), and (10). Following a suggestion by priate in certain situations if one is interested in
Berndt, and given that equation (10) is intrinsi- testing for the degree of oligopoly power per se
cally nonlinear in its estimatable form, a non- rather than testing for price-taking behavior.
linear 3SLS regression technique was employed The null hypothesis of no oligopoly power is
to estimate the model parameters. rejected at the 1% level in thirty-seven out of
The sample consisted of annual data for the forty U.S. food and tobacco manufacturing in-
1972-87 period for forty food and tobacco dustries. Overall, these results indicate that the
manufacturing industries at the four-digit SIC degree of oligopoly power exercised in the
level.8 The inputs were divided into four cat- thirty-seven U.S. food and tobacco manufactur-
egories: capital, labor, materials, and energy. A ing industries is significant. The average degree of
detailed description of the data sources and oligopoly power for the sample was estimated at
management is available from the authors upon 0.334, while the Lerner indices for the food and
request. All estimations were carried out using the tobacco industries were 0.330 and 0.369, re-
the SHAZAM software program. spectively. In terms of their ranking, the cereal
En este caso podemos ver que los resultados fueron preparation industry (SIC 2043) ranked at the top
plausibles para las industrias de frabricacion de with the highest degree of oligopoly power, while
Empirical Results alimentos y tabaco. the dried fruit and vegetables industries (SIC
2034) showed the lowest degree of oligopoly
Table 1 presents the estimated oligopoly Lerner power. Other food industries with notably high
indices (9), conjectural variation elasticities degrees of oligopoly power are flour and grain
(0), absolute values of output demand elastici- mills (SIC 2041), soft drinks (SIC 2086), con-
ties (rl), and average elasticities of scale (9,) densed and evaporated milk (SIC 2023), dis-
for forty U.S. food and tobacco manufacturing tilled liquor (SIC 2085), and pickled sauces
industries for the 1972-87 period. In general, (SIC 2035). Without exception, all four tobacco
the results were plausible and consistent with industries show substantial departure from the
theory in terms of the expected signs and mag- competitive norm. Both cigarette (SIC 2111)
nitudes of the coefficients. and cigar (SIC 2121) industries are ranked
Statistical tests to determine the presence or among the top half of the industries with the
absence of oligopoly behavior consist of the highest degrees of oligopoly power. Perhaps not
following hypothesis test: HO: = 0 versus H,: surprisingly, several of these industries with
,?> 0. Fieler's theorem is used to compute as- high oligopoly power, such as the cereal indus-
ymptotic t-tests for the Lerner index.9 Unlike try, have recently been the target of public scru-
previous studies which tested the hypothesis tiny for their alleged anticompetitive behavior.
H0: 4D = 0 for price-taking behavior (e.g., no The results in table 1 are consistent with
strategic interaction) without considering the those of earlier studies summarized in table 2.
effect of demand elasticity in the oligopoly Most of these earlier studies are confined to a
power index (e.g., Azzam and Pagoulatos), this few individual industries or are based on two-
study uses a direct test for measuring oligopoly digit SIC level data. Appelbaum rejected price-
power in which the influence of both conjec- taking behavior and estimated an oligopoly
Lerner index for the U.S. tobacco industry at
0.676, which is substantially higher than the
0.369
8 The model either did not satisfy regularity conditions of estimate
cost presented in table 1. Schroeter
and/or demand functions or was unable to explain observed data
rejected
for four industries: frozen fruit and vegetables, and juice (SIC
price-taking behavior in the U.S. beef
packing
2037), wet corn milling (SIC 2046), canned and cured sea foods industry and estimated its oligopoly
(SIC 2091), and miscellaneous foods (SIC 2099). These Lerner index
results are at 0.049 while Azzam and
not reported.
Pagoulatos estimated the Lerner index in th
9 Fieler's theorem (Finney) is concerned with the ratio of two
parameters. Following Finney, the t-test is given by beef and
t = &/SE, pork industries to be 0.46. The corr
where SE, approach
= [var(D)was- 2 used,
.-cov(4,
sponding Lerner index of this study for th
estimation the TI) + -2 var(Tl)]05.
number As a(N)
of observations system
was
equal to the number of equations in the system (5) times meat packing industry lies between these tw
the num-
ber of years (16), i.e., N = 5 x 16 = 80. estimates. The estimated conjectural variati
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Table 1. Oligopoly Power and Scale Economies in the U.S. Food and Tobacco Manufacturing Industries,
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1040 August 1997 Amer. J. Agr. Econ.
4-4
elasticity for
dustry (0.176
Wann and Sexton for the California fruit cock-
tail and pear packing industries (0.482 and
ootNrC 0it 0.076, respectively). Although Morrison (1990)
did not test for oligopoly power or price-taking
-oo oo0e o0 e
behavior in the U.S. food industries (SIC 20),
o to
her estimated Lerner index (0.298) is very close
to the corresponding average Lerner index in
the current study (0.330).
Table 1 also presents the average scale elas-
I -C
CNcooroCoNNoooW)ON nC)oen ticities for each of the forty industries in the
sample. The constant-returns-to-scale assump-
tion was tested via a t-statistic constructed to as-
N -0o0 0NW
certain whether the estimated mean scale elastici-
. .
*** ** ** d ties at four-digit SIC levels were significantly
different from one. The resultant t-ratios are
presented in table 1. The CRS hypothesis was
rejected for thirty-three (82% of the sample) in-
dustries at the 5% level of significance (twenty-
six industries at the 1% level). That is, the CRS
ON r- m N 0 r--\O 0 0 0
*E
(Kessides), and demand uncertainty (Mills and
Schumann) might influence scale economies.'0
"' The effect of mergers and consolidations at the firm level may
Q)
have been masked by industry-level data or by reporting average esti-
75 mates. For an analysis of the structural changes in factor demand
relationships in U.S. food industries, see Goodwin and Brester.
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Bhuyan and Lopez Oligopoly in Food and Tobacco Industries 1041
Notes: (i) Roberts's results pertain to the largest firms only; (ii) "-" indicates that such results were not
Barnett, Keeler, and Hu are averaged for the 1955-90 period; (iv) the results in the last two columns are from
Pooled time-series data across industries rank correlation coefficient between these two
were used for the two-digit level t-test setsratios."
of estimates was 0.85 with a t-ratio of 9.85,
At the two-digit level, i.e., for food industries indicating congruity in their ranking across in-
(SIC 20), tobacco industries (SIC 21), and the
dustries.
food and tobacco industries (SIC 20-21), the
constant-returns-to-scale assumption could not
be rejected. Based on this finding, the empirical Concluding Remarks
validity of the constant marginal cost assump-
tions that pervade earlier NEIO-based studies This article is the first to present a systematic
of oligopoly power in the individual food and estimate and test for the degree of oligopoly
tobacco industries (i.e., at the four-digit SIC power and returns to scale across the U.S. food
level) remain questionable. However, at the and tobacco manufacturing industries. The em-
more aggregated two-digit level the constant pirical framework involved estimating a system
marginal cost assumption seems more appropri- of equations depicting input and output de-
ate. Finally, Morrison (1990) estimated returns mands along with output pricing behavior. To
to scale in the U.S. food industries (SIC 20) at ensure consistency and to allow for systematic
1.256 which is similar to the corresponding av- comparisons, the same model as well as time
erage returns to scale in table 1 (1.199). span were used for each industry. In general,
Researchers who have explored the relation- the empirical findings are consistent with those
ship between markups and scale economies in of previous studies analyzing oligopoly power
the U.S. manufacturing sector, such as Hall, in single industries, particularly the meat pack-
and Morrison (1990), argue that excess capacity ing and cigarette industries.
and economies of scale are significant factors The empirical findings show that thirty-seven
behind higher markups. In fact, the partial cor- out of forty industries in the sample exercised
relation coefficient between the degrees of statistically significant oligopoly power in set-
economies of scale and the Lerner indices re- ting output prices. These findings are consistent
ported in table 1 is 0.86 and highly significant with the estimated conjectural variation elas-
with a t-ratio of 10.31. Likewise, the Spearmanand the price inelastic demands faced by
ticities
virtually all industries in the sample. The esti-
mated Lerner index, or price-marginal cost
" The total number of observations at the four-digit level was mark-up as a percentage of price, ranged from
sixteen while the total number at the two-digit level, i.e., SIC 20
0.081% for the dried fruit and vegetables indus-
and SIC 21, was 16 x 36 = 576 and 16 x 4 = 64, respectively. Simi-
larly, for the entire sector, i.e., SIC 20-21, the total number of ob- try to 0.717% for the cereal preparation indus-
servations was 16 x 40 = 640.
try, with an average index of 0.334% for the en-
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1042 August 1997 Amer. J. Agr. Econ.
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Bhuyan and Lopez Oligopoly in Food and Tobacco Industries 1043
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Erratum
Renan U. Goetz's article, "Land Development
page 228. Five lines below equation (1), the
and Pigouvian Taxes: The Case of Peatland,"
character j should have been 9, the same as ap-
which appeared in the February 1997 issue of in equation (1).
pears
the Journal, contained a typesetting error on
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