Classwork # 3

Groupwork

* Use your book, all these questions are about the theories.

1. Kohls’ list of Values Americans Live By

2. Hofstede’s set of Value Dimensions
3. Minkov’s Monumentalism versus Flexhumility
4. The Kluckhohn and Strobeck classification of Value Orientations
5. The GLOBE Study
6. Hall’s categorization of High-Context and Low-Context Orientations
7. Ting-Toomey’s explanation and application of Face and Facework

1. - Using Kohl’s’ American Values Comparison chart on page 177, decide which
you think are Ecuadorian values with the 13 values model or their
counterparts (the chart is below), and a high/medium/low scale. For each
value describe a situation (social, political, economic, historical) for
Ecuadorian society that exemplifies each point you’ve chosen. (10 pts)

Example using value 10:

Japan: formality = high (you do it on Ecuador!)

Perhaps the most classic example is the fact that in Japanese polite conversation,
you have to adopt a relative standing to the person you're talking to... Meaning you
have to assume that you're either the social superior or the social inferior, because the
structure of the language requires most polite conversation to include degrees of
deference, respect and distance.

So if you get the clues wrong, you can offend the person you're talking to by sounding
as if you think you're superior to them when you should be more deferential
(humble/respectful), or sounding insincerely deferential when it's clear that you are the
senior person in the conversation. People are very concerned about establishing a
hierarchy, even on the most initial meeting.

2. Find 1 example from American advertising campaigns that illustrates each of

Kohls 13 American values. (6 pts)
 For example, the advertising slogan, “Just do it,” from an athletic-shoe
manufacturer, reflects the American values of perseverance, accomplishment and
attitude towards work. (include print captures, and link and vieo capture if it’s a
video ad)

3. Using Hofstede’s value dimensions make a list of behaviors found in

Ecuadorian / South Korean /French culture that reflects 3 cultural dimensions
(individualism /collectivism, Uncertainty avoidance, and power distance). (9
pts)

4. Working with your classmates make a list of 4 typical American, Ecuadorian,

and Chinese behaviors that relate to either evil, good and evil, or good. How
widespread are these behavior within these cultures? (6 pts)

 You have to read the theory to be able to be able to decide if Ecuadorians for example fit in the good
category, good and evil category, or evil category, and make a list of behavior that show that.

5. Examine your behavior and determine how well you fit into the various
degrees of time orientation. (2 group members using their names) (6 pts)

6. Think about a recent conflict situation in which you participated (e.g., an

argument with your significant other, your parents, or a stranger). What
Communication strategies did you use to give, maintain, or take face? (5 pts)

7. Using the globe’s cultural dimensions, Provide one example of performance

orientation, and one example of humane orientation in American society and
Ecuadorian society in the news (8 pts)