GROUP 1

Situation: Interview 6 candidates to select 2 for Marketing positions

The Rational Decision Making Process

STEP 1 Problem Definition Choose 2 people from 6 candidates for

Marketing position.

STEP 2 Identify Decision Criteria 6 candidates are described as below

STEP 3 Weight The Criteria Base on requirements above to identify

priority

STEP 4 Generate The Alternatives

STEP 5 Evaluate THe Alternatives

STEP 6 Select The Optimal Solution

● STEP 1
Choose 2 people from 6 candidates for Marketing position. Recruiting the candidates who
meet some criterias as follow:
1. Graduated from Marketing major or relevant majors.
2. Have at least 1 year experience at marketing specialist
3. English in advanced: minimum IELTS 6.5, the third language is advantage
4. Time is flexible (for business trip or overtime)
5. Be able to be under pressure of the job
6. Familiar with advertising tools such as Google, Facebook and traditional media.
7. Willing to learn, share and teamwork with their colleagues.

● STEP 2

Candidate 1 Candidate 2 Candidate Candidate Candidate Candidate

3 4 5 6

Name Im Yoona July Nguyen Mai Ngọc Vu Duc Do Daniel

Nguyen Hoang Anh Anh Kang

Age 25 24 26 27 25 28
Gender Female Male Female Female Male Male

Address Truc Bach, Hoang No. 1, Cau Hapulico 64 Quan Su, Kang Nam
Ha Noi, Quoc Viet, Giay Street, Tower,, Tran Hung Tower,
Viet Nam Cau Giay, Hanoi Thanh Dao, Hoan Nam Tu
Ha Noi, Xuan, Kiem, Ha Liem, Ha
Viet Nam Hanoi Noi Noi

Education Bachelor of Bachelor of Bachelor of Bachelor Bachelor of - Bachelor

Digital Marketing Foreign of Internationa in Vietnam
Marketing in National Economics Economics l Business National
in Saint Economics in Foreign in in University
Mary’s University Trade Seoul Nottingham
University, University National Trent - MBA for
Canada University University Marketing
( 2012- in HEC
2016) Paris MSc
in
Marketing

Experience 2 years in 1 year in + 3 years as 3 years in + 1 year in 3 year

marketing Advertising, a sales Digital sales (2016-
Associate- Writing specialist Marketing position 2019) as
SM content (2016 - (2014- Team
Entertainme 2019) 2016) + 7 months leader in
nt ( 2017- in Content Marketing
2019) + 1 year as a Marketing Projects in
salesman in (2018-2019) Swing
sales Company
department
(2019-2020)

Skills - English/ -Writing + Good - Negotia- Photoshop , -MS Excel,

Korea marketing English tion make and powerpoint
 content write
- Adobe +Teamwork Teamwork content -Digital
photoshop - Basic Marketing
photoshop +Confident, -Planning Skill
- Microsoft dynamic,
Office Suite good -Time
communica- manage-
- Dreamweaver tion, ment
capable of
persuasive
negotiation

Organiza- SM CleverAds Vingroup JYP Adsplus in K-connect

tion Entertain- entertainm Vietnam Company
ment ent

Certificates 7.5 ielts -5.5 ielts -6.5 ielts 8.0 ielts 7.5 ielts 1st in
Topik 5 N3 Content
Japanese Marketing
Award for
Best
Project
MKT
7.5 ielts

Language English, -English -Vietnamese English English English,

Korean -English Korean Korean,
Japan Vietnames
e, Japanese

Interest Books -Travel -Music Dance Edit video, Music,

Music -Reading -Travel Sing travel, vlog Travel,
book - Playing Reading Take photo
-Music sports book
 ● STEP 3

No Elements Candidate Candidate Candidate Candidate Candidate Candidate

1 2 3 4 5 6

1 Bachelor of x x x x x x
Marketing or
relevant

2 Have at least 1- x x x x x x
year experience in
marketing

3 Language (at least x x x x x

6.0 IELTS)

4 Time x x
management

5 Teamwork x x x x

6 Knowledge about x x x x x
Advertising tools

7 Writing mkt x x x x
content

8 Design/Ps x x x x

9 Achievement x x x

10 Other foreign x x x
languages (except
English)

Attitude during Active A little bit Confident Perfectionist Sociable Professional

interview introverted and and and open- ,good at
Dynamic Calm minded teamwork

TOTAL (/10) 7 6 6 8 6 9

● STEP 4
 Candidate Alternative 1 Candidate Alternative 2

Name Nguyễn Trần Linh Chi Trần Hoàng Nam

Age 25 26

Gender Female Male

Address Bạch Mai, Hai Bà Trưng, Hà Nội Hàm Nghi, Nam Từ Liêm,
Hà Nội

Education Bachelor of International Business Bachelor of Digital

at International School, VNU Marketing at RMIT
Major: Marketing

Department 2 years in HR Manager 3 years in E-commerce (C2C

& B2C)

Experience in + Intensive study of marketing at + Intensive study of

Marketing University marketing and join
+ Used to coordinate with the marketing club at University
marketing department to run events + 7 months internship at
for the company Marketing Specialist position

Skills - Social network (Fb, Ins, etc) - Planning

- Good presentation skills - Teamwork
- Time management - Enthusiasm
- Planning - Negotiation
- Responsibility - Critical thinking
- Good communicated ability - Good adaptability

Organization IC Joint Stock Company IC Joint Stock Company

Certificate IELTS 6.5 TOEIC 850, HSK 3

Language English English, Chinese

Interest Music, read books Travel, play sports, read

books

● STEP 5

Candidate Alternative 1 Candidate Alternative 2

Bachelor of Marketing or x
relevant x

Have at least 1-year

experience in marketing

Language (at least 6.0 x x

IELTS)

Time management x

Teamwork x x

Knowledge about x x
Advertising tools

Writing mkt content x

Design/Ps x

Achievement

Other foreign languages x

(except English)

Attitude during interview A little bit introverted Active

TOTAL 5 7

● STEP 6
Through 5 steps to identify and evaluate criterias of 6 candidates and 2 alternatives,
we compared and made optimal decision: choosing candidate 4 and 6, who scored
highest in accordance with the requirements of our recruitment.