Course Code PGDM305

Course ENTREPRENEURSHIP AND INNOVATION MANAGEMENT

School ABBS School of Management

Batch 2019-2021

Term Trimester 3

Level Postgraduate

Location Bangalore, ABBS SM Campus

Credits/ 3/5
Modules

Area Core/ General Management

Course The Innovation and Entrepreneurship program provides students

Description with the unique skills necessary to conceptualize develop and
manage modern innovations. Designed at the intersection of
education, business and entrepreneurship, the program combines
rigorous academic study and practical coursework, giving students
critical tools to chart entrepreneurial solutions in education. The
program builds hands-on understanding through a practical
experience and a culminating capstone project. And hence, this
course “Entrepreneurship and Innovation Management” orients the
learner in understanding the concept and it motivates them to
become entrepreneurs and intrapreneurs as they will be able to
understand career opportunities in Entrepreneurship and its
benefits.
Using tools and techniques of business models and business plans,
Entrepreneurship and Innovation Management course makes
students capable to assess firms' present and future performance.
Further, this course seeks to trigger students' entrepreneurial spirit
and develop their innovative skills for enhancing their
entrepreneurial activity in the global economy

Delivery of this course comprises of project work, business plan

development, and games lectures, experiencing the applications,
case studies and class discussions in order to understand
 entrepreneurial opportunities.
Course Staff
Course Instructor: Area Chair- General Management
Email: mktg.ac@acharyabbs.ac.in 
Course Website: www.abbssm.edu.in 

Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
COURSE OBJECTIVES:

 The subject aims to provide the learners with a thorough theoretical understanding of
managerial concepts of innovation and entrepreneurship.
 Develops ability to identify / create entrepreneurial opportunities through the innovation and
exploitation of entirely new ideas, products and services and/or the creation of new
industries, infrastructures, and ways of doing business.

COURSE OUTCOMES: At the completion of the course, students will be able to exhibit:

 CO1- Identify problems worth solving by the application of key concepts of innovation
learned in classroom. (BT 3)
 CO2- Learn key concepts underpinning entrepreneurship and its application in the
recognition and exploitation of opportunities. (BT 1)
 CO3- Design creative strategies for pursuing, exploiting and further developing new
opportunities (BT 4)
 CO4- Analyze Issues associated with securing and managing financial resources in new and
established organizations. (BT )
 CO5- Be able to present effectively both orally and in writing with the application of
technology. (BT5)

MODULES:

Module 1: ENTREPRENEURSHIP IN THE NEW MILLENNIUM - Concepts of

entrepreneur and entrepreneurship Concepts of entrepreneur and entrepreneurship
Types of entrepreneurs Benefits and potential risks of entrepreneurship Myths of
Entrepreneurship Factors affecting growth of entrepreneurship in India Role of
Entrepreneurship in Economic Development

Module 2: OPPORTUNITY ASSESSMENT - Opportunity Identification Selection of

business idea Environmental dynamics and changes Business Opportunities in
emerging environment Challenges of new venture start-ups Pit falls in selecting new
ventures Critical factors for new venture development Pit falls in selecting new
ventures, Critical factors for new venture development Why new ventures fail, Sources
of Finance for New Venture.
Module 3: INNOVATION MANAGEMENT- Innovation, Characteristics of Innovation,
Innovation vs Invention, Types of Innovation, Innovation Process, Innovation Strategy,
Barriers to Innovation.

Module 4: FEASIBILITY ANALYSIS AND CRAFTING BUSINESS PLAN - Feasibility

analysis of Industry, Product or service business, Finance for new startups, Business
Plan-Meaning, Significance, Business Plan-Contents, Business Plan – Formulation,
Business Plan – Presentation, Common errors in Business Plan formulation.

Module 5: LEGAL FORMS OF ENTREPRENEURIAL ORGANIZATIONS - Identifying

legal structures, Selection of an appropriate legal structure, Sole proprietorships,
Partnerships, Companies, Companies under section 25, Franchising, Legal
environment – patents, copyrights, trademarks.

Module 6: SOCIAL ENTREPRENEURSHIP - Introduction, Meaning, Perspective of

social entrepreneurship, Social entrepreneurship in practice, Boundaries of Social
entrepreneurship.

COURSE DELIVERY:

Class Room Engagement 30 Hours

Continuous Assessment
(assignments, case study, project, quiz, presentation
etc.,)
Mid Term and Term End -
Total 30 Hours

Continuous Assessment:
S. No Description of Components Outcome
(Lab Work, Field Work, Assignments, Case
Study, Project, Quiz, Presentation etc.,)
1. Case Study- two cases Critical analysis, Creative
thinking (CO 3, CO 4, CO5)
2. Presentation- individual & group activity Concept clarity and
Presentation skills (CO1, CO6)
3. Interview – 10 teams (group) Virtual business environment,
application (CO4)
4. Quiz- Individual- two quizzes Concept clarity (CO1)
Total
SESSION PLAN – CLASSROOM ENGAGEMENT (CE)
Session Plan-Classroom Engagement (CE)

Session Topic (s) Pre- Pedagogy Assess

No. Reading ments
1,2,3 Concepts of entrepreneur Ch-1, Lecture and MCQ L1,
and entrepreneurship, Entrepren Classroom L2,K
Importance and eurship by discussion 1
Characteristics of Barringer/
entrepreneurs, Types of Ireland
entrepreneurs, Benefits
and potential risks of
entrepreneurship
4-7 Myths of Debate, Quiz, Quiz L1,L
Entrepreneurship, Factors Discussion 2,K2
affecting growth of
entrepreneurship in India,
Role of Entrepreneurship
in Economic
Development

8-11 The Opportunity Canvas, Works L1,L

Innovation, heet 2,K2
Characteristics of
Innovation, Innovation vs
Invention, Types of
Innovation, Innovation
Process, Innovation
Strategy, Barriers to
Innovation,
Business idea evaluation,
Opportunity
Identification
12-15 Business Opportunities in Case study, Debate L1,L
emerging environment, Lecture, and 2,K3
Challenges of new Seminar Quiz
venture start-ups, Pit falls
in selecting new ventures
16-18 Break-even analysis, Lecture, Works L1,L
NPV, DSCR, IRR ROI, Problem heet 2,L3,
ROS solving and K3
Case study

19-22 Why Lecture and MCQ L1,L

 new ventures fail, Discussion 2,K4
Sources of Finance for
New Venture, Business
Plan-Meaning,
Significance
23--25 Identifying legal Lecture and Quiz L1,L
structures, Selection of an Problem 2,K4
appropriate legal solving
structure, Sole
proprietorships,
Partnerships, Companies,
Companies under section
25
26-28 Valuation of Shares- Problem worksh L2,L
dividend discount solving eet 4,K4
methods
29-31 Franchising Lecture and Take L2,L
class room home 3,K6
discussion assign
ment
on
Franchi
se
selectio
n and
analysi
s
32-34 Legal environment – Lecture and L2,K
patents, copyrights, Problem 3
trademarks. solving

35-36 Corporate Lecture Activit L2,L

Entrepreneurship, Social y on 3,L4,
Entrepreneurship, identif K6
Introduction, Meaning, ying
Social entrepreneurship social
in practice and its proble
perspective ms and
entrepr
eneuria
l
opport
unities
 37-38 Sources of long term and Lecture L1,L
short term funds 2,K1

39-40 Presentations Lecture and L1.L

Discussion 2,K7
Total Hours: 30

RECOMMENDED BOOKS:

(CT) Core Text:

1. Bruce R. Barringer and R. Duane Ireland, ‘Entrepreneurship,’ Pearson 4 ed,
2015

(RB) Reference books:

1. Robert D. Hisrich and Michael P. Peters, ‘Entrepreneurship ‘. McGraw – Hill,
2014
2. Thomas .W.Zimmerer & Norman.M.Scarboraugh, Essentials of
Entrepreneurship and Small Business Management, PHI.
3. Jeffry .A.Timmons& Stephen spinelli, New Venture Creation, Entrepreneurship
for the 21st Century, Tata McGraw Hill.
4. Dr.ArunaKaulgud, Entrepreneurship Management, Thomson.
5. Mandal.S.K, Ethics in Business and Corporate Governance, Tata McGraw Hill.
6. Vasant Desai , ‘Dynamics of Entrepreneurial Development and Management’
Himalaya Publishers
7. RashmiBansal, Take me Home, Westland Ltd, 2014

CASE AND ARTICLES:

 Global Entrepreneurship Monitor 2017-18
 Global Innovation Index 2017
 Science Technology and Innovation Policy 2013
 India Risk Survey 2017

WEBSITE LINKS:
 https://www.globalinnovationindex.org/
 https://www.gemconsortium.org/
 http://www.oecd.org/sdd/business-stats/
 https://www.entrepreneur.com/topic/entrepreneurs