SHRUTI SHAH

ACADEMIC QUALIFICATIONS
Year Degree/Examination Board/University %/CGPA
2020 PGDM IES Management College Pursuing
2017 B.Com Mithibai College 5.02/7
2014 Class XII Maharashtra State Board 76.00%
2012 Class X Maharashtra State Board 80.36%
INTERNSHIPS
Nua Woman – Performance Marketing Intern (Nov’19 – Feb’20)
 Keeping an eye on traffic & conversion on regular intervals to cover the revenue gap by planning marketing
Roles and strategies on channels like Facebook, SMS etc
responsibilities  To optimize new ideas by implementation of A/B testing to see engaging results
 To increase sales with the help of channels like Facebook, Amazon, Flipkart, Google etc
Gozoop – Digital Marketing Intern (Apr’19 – Jun’19)
Roles and  To analyze the current market trends and develop marketing plans for different brands like Dell,
responsibilities Alienware and Zee Tv
 Weekly report analysis done with the help of digital metrics
 Ideation and Execution for Campaigns like Mothers’ Day, Dell Anti Rote Day etc
Dell
 Blog writing for Dell Aarambh for target audience – Parents, Teachers and Children to emphasize on anti-rote
learning
Alienware  Ideation and Content creation for social media platforms
 Created pre-launch, launch and post-launch ideas for shows like Dance India Dance, Dilli Darlings, Aghori
Zee Tv etc. to engage audience
 Hashtag Tracking tool used to get optimized results
Mezzanine – Client Servicing Intern (March’18 – May’18)
 Conducted research to come up with Pantaloons.com creative emailers such as Product Type, Milestone, First
Pantaloons time and many more
 Studied all the Pantaloons brands and made presentations for the same
TATA Trust  Created wall paintings with slogans to bring awareness about Washing hands, Use of toilet and drinking
clean water for rural sector for TATA water mission
 Designed and developed signage, envelope, share certificate notepads for TATA Dairy Project
Colgate  Produced contest and event based emailers with the help of graphic team

PROJECT
Sportz Consult  Finding strategic fit between Mumbai Games and various brands to create awareness
CO-CURRICULAR ACHIEVEMENTS
Google  Google Display Ads
Certifications  Google Search Ads
Digital  6 months digital marketing certification course from IIDE,2018 which consists of Social Media Marketing,
Marketing Search Engine Marketing, Content Strategy and much more

Language  Pursued French A1level from Alliance Francaise

Course
POSITIONS OF RESPONSIBILITY
Unicef  Volunteered for Unicef’s handwashing program, 2019 to create importance of hand washing among
government schools

Email: shrutishah1208@gmail.com
Phone Number: 9820408673