Gelyn H.

Resurreccion

AC1512-A

Daddy Day Care

SCENE Related Marketing Concept APPLICATION

1. When they found Competitors are important for it

Chapman Academy as Competitor Research fosters innovation and reminds
their competitor you to focus on your key
customers

2. When Charlie and Phil Customers will buy not just

realized that other
concerns beside price
played a part when
parents choose a daycare
provider
because you have the lower cost
Know your Customer’s but also because your service has
Value a unique value for the customers
and it will surely make you
successful.

3. When Daddy Daycare The owner should focus on

stole the competitor’s Develop a positioning based giving or providing different
customers and drove it on opportunities benefits than their competitors.
out of business In reality, customer will choose
product/service that best fits their
needs.

4. When they created Taglines can help in promoting

“Who’s your daddy?” as Creating an appealing tagline new businesses. Catchy taglines
their tagline can build brand equity and
features, and can convey a
feeling that customers can relate
to.

5. When they created tshirts Giving incentives to customers

and wear them together Promoting and Spreading will help in order to show them
when they handed flyers The Word the details about your business. It
including their business’ can help on attracting customers
name as well.