Technological factors

Its big progress of technology for the Volkswagen and Ford group. Both companies concentrating on
development of new technology and innovation to become most economical, eco car
manufacturing. Ford have developed a roadmap for migrating vehicle technologies toward
powertrain and fuel options designed to reduce vehicle CO2 emissions and improve fuel efficiency

However, Volkswagen is facing a biggest technological development for the product line compare to
Ford. They have strategic partnership with Aurora and its aimed to bring self-driving vehicles to the
market by 2021.

Environmental factors

In terms of environmental factors both companies developing them cars to reduce gasoline
consumption and CO2 emission. For this purpose, Ford decided to purse electrification strategy, they
invest $11 billion to put 40 hybrid and fully electric vehicle models on the road by 2022. For
Volkswagen is also aware of the environmental sustainability and they announced that they will
launch its own “zero-emission” car-sharing service in 2019.

Legal factors

In legal factor Ford is stronger compare to VW. In 2015 Volkswagen face emission scandal. They use
to fitted their diesel cars with special devices which allow to meet emission standards in laboratory
but not on the road. This ruined reputation and sales in years.

Ft.com (2018) Volkswagen joins forces with Silicon Valley self-driving start-up | Financial Times.
[online] Available at: https://www.ft.com/content/edaf6cb0-f101-11e7-ac08-07c3086a2625 [Accessed
15 Nov. 2018].

the Guardian (2018) Ford to invest $11bn and have 40 hybrid and fully electric vehicles by 2022.
[online] Available at: https://www.theguardian.com/environment/2018/jan/15/ford-to-invest-11bn-and-
have-40-hybrid-and-fully-electric-vehicles-by-2022 [Accessed 15 Nov. 2018].

Ford Motor Company, (2018) Official website. http://www.ford.com/en/default.htm(Accessed:

08/11/18)
BBC News (2018) How VW tried to cover up the emissions scandal. [online] Available at:
https://www.bbc.co.uk/news/business-44005844 [Accessed 15 Nov. 2018].