Coin Master is a free, single-player, casual mobile game created by Israeli studio Moon

Active.[1] It was released in 2016.[2] It has had over 81 million downloads (as of October
2019). Coin Master is the top-grossing mobile game in the UK (since February 2019) and
Germany (since June 2019).[3]

Contents
Gameplay
The objective of Coin Master is to win coins to upgrade items in order to build up villages.
[4][5]

Coin Master can be found under the 'Adventure Game' category in the app stores, but uses
game mechanics. In order to build their own game villages or attack the villages of other
players, users must spin to win coins. The number of attempts is limited to six per hour, but
additional attempts and items can be purchased in chests.[6]

Strategy

A fortune is acquired by spinning and winning, attacking another player's village or raiding
another player’s fortune. A maximum of five shields, as well as the pet Rhino, can be used
to defend villages. When a player's village is attacked, the game also allows a "revenge" so
a player can launch a counterattack.[4]

Levels

Players advance to the next village once theirs is built. The levels continuously get more
challenging as the player progresses.[7] As of April 2020, Coin Master has 254 levels.[8]

Villages

Players continue to spin, win and build through over 200 uniquely themed village
adventures, such as LA dreams, Buddhist village, Hell's village, and so on. Other village
themes include Magical Forest, Steampunk Land, and Coin Manor.[7][9] Villages have five
items, which can include characters, pets, homes, transportation, and items from nature.[5]

Card collection

An extremely popular feature in the game is the ‘Card Collection’.[10] Players make
tremendous efforts to collect and trade cards in hopes of completing card set ts, which are
used to win sought-after rewards such as spins, pet experience and more. Chests with
collectible cards inside them can also be collected using coins.[11]
Cards differ in value, and some of the rarest ones can be very difficult to find. The most
precious cards can be shown off to the player's communities.[9]

There are countless online social groups of fans from all over the world that are dedicated
purely to card trading.[11]

Characters

The pig that is placed in all the events and promotion art of the game is the protagonist
(tour guide) of Coin Master.

Additionally, there are new characters introduced in every village.[12]

The game also features other mythological characters such as wizards, witches, warriors,
and queens.[9]

Pets

Foxy, Tiger, and Rhino are the 3 pets that are designed to help players collect more coins
each in their own unique way. Pets can be raised by obtaining treats for them and raising
their XP (experience points) by using XP potions. Pets can also have eggs that can be
hatched. Additionally, pets need to be kept awake with treats. They can stay awake for
longer periods of time with multiple treats.[4]

Commercial
As of October 2019, Coin Master has grossed over $508 million in gross revenue. 85% of
Coin Master's net revenue comes from the U.S, the UK and Germany combined - over $260
million from the United States, a dramatic jump in the UK (since February 2019) resulting
in $80 million, and Germany close behind with $52 million. Coin Master surpassed Candy
Crush Saga as top-grossing game and claimed first place on both the App Store and Google
Play store in the United Kingdom and Ireland.[13][14]

According to the website OMR, Moon Active earned $US 280 million until October 2019.
[15]

In his late night show on German public TV, Jan Böhmermann voiced his opinion that Coin
Master is marketed to children and adolescents despite corresponding denials, among other
things such as the child-friendly look of the game and advertising from popular influencers
like Pietro Lombardi.[16]

Investors
The company has investors from the tech industry, such as Gigi Levy-Weiss, the former
CEO of the Gibraltar-based online casino company 888 Holdings.[17]
Advertisements
Jennifer Lopez,[18] Khloé Kardashian, Kris Jenner, and Scott Disick have also tried out Coin
Master and endorsed it.[19][20][21] Other celebrities who have endorsed Coin Master are Nene
Leakes, Ben Higgins, and Chris Harrison.[22]

Awards
Coin Master was ranked in the top 20 of the acclaimed Top 50 Developers/Top 50 Mobile
Game Makers list from PocketGamer.biz, published October 1st, 2019.[23] The game has
also received countless mentions in industry publications regarding its continuous stance of
1st place in the weekly/monthly roundup lists of Top Grossing games on both the App
Store and Google Play in 2019.[24]

Owner
Many people think that Brett Lynch is the owner of COin Master.[25]. However the real
developer company of Coin Master Game is an Tel-Aviv based company Moon Active.[26].
The real owner of Coin Master is CEO of Moon Active - Samuel Albin.[27]

References
1.

 "Top trending game of the week on Android smartphones - Times of India". The Times of India.
  "Coin Master net revenue grows 833% year-on-year as Moon Active steps up its monetisation
game". IHS Markit.

  "Coin Master Rakes in $500 Million Globally as It Cashes in On Success in Great Britain,
Germany, and the U.S." Sensortower.com.

  "Gameplay – Coin Master". moonactive.zendesk.com.

  "App Trend Games of 2019: Coin Master Tops Charts". thekoalition.com. Koalition. December
29, 2019.

  "Gaming-App Coin Master: Wie Kinder in der Spielgeldfalle landen". Spiegel Online.

  "Coin Master: How The App Lives Up To Its Name". ilounge.com. iLounge. January 2, 2020.

  "Villages". Retrieved April 11, 2020.

  "Coin Master: How The App Lives Up To Its Name". gazettereview.com. Gazette Review.

  "Coin Master Has Taken Casual Gaming by Storm: Let's Take a Look at Why It's Been So
Successful". gazettereview.com. TechShout.
  "Predicting the Next Social Game Sensation: How Coin Master Took Us By Surprise".
gamenguide.com. January 2, 2020.

  "5 Coin Master Tips & Tricks You Need to Know". heavy.com. Heavy.

  "These are the iPhone's most popular apps". The Independent. 3 December 2019.

  Forde, Matthew. "Weekly global mobile games charts: Coin Master overtakes Candy Crush
Saga in Great Britain and Ireland for top grossing". Pocket Gamer.

  "Coin Master: So hat die Glücksspiel-App durch Influencer 280 Millionen Dollar umgesetzt".
Daily. July 30, 2019.

  "Böhmermann nimmt sich glücksspielähnliche App "Coin Master" vor - derStandard.de". Der
Standard.

  "Indizierungsverfahren zu der App „Coin Master" eingeleitet". Mimikama (in German). 16

October 2019.

  "Jennifer Lopez Playing Coin Master In A Grocery Store Hits 1 Million Views". theblast.com.
The Blast. February 12, 2020.

  "Khloé Kardashian, Kris Jenner and Scott Disick Go on the Attack in Coin Master Campaign".
broadwayworld.com. Broadway World. January 17, 2020.

  Stone, Natalie (January 23, 2020). "Watch Kris Jenner Use Her Momager Negotiating Skills
with Scott Disick in Funny Coin Master Ad". people.com. People.

  Hara, Ramon (January 20, 2020). "The Kardashians Are The Latest Celebrities to Endorse This
Mobile Game". gamerant.com. Gamerant.

  Bhuvad, Ariba. "Ben Higgins and Chris Harrison tackle mobile game "Coin Master "".
acceptthisrose.com. FanSided.

  "The Top 50 Mobile Game Makers of 2019". pocketgamer.biz. PocketGamer.

  Forde, Matthew. "Weekly global mobile games charts: Coin Master overtakes Candy Crush
Saga in Great Britain and Ireland for top grossing". Pocketgamer.biz.

  "Meet Patriot Challenge Coins Owner, Brett Lynch" Patriot Challenge Coins". 8 November
2017.

  "Moon Active" Developer of Coin Master".

 "Moon Active - Owner of Coin Master [Insights about Company]". 17 April 2020.