Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Step 3 –Understand
technology commercialization
1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and Negotiation of Technology
Course Code 212032
Course Type Theoretical Can be yes ☒ N ☐
enable o
d
Number of Credits 3

2. Description of the activity

Numbe
Type of the
Individual ☒ Collaborative ☒ r of 4
activity:
weeks
Unit
Moment of
Initial ☐ Intermediate ☒ Final ☐
evaluation
:
Delivery Environment of the
Evaluative score of the activity: Collaborative Learning and
activity: 90 Monitoring and Evaluation
Environment
Starting date of the activity: Deadline of the activity:
26/10/2019 22/11/2019
Competence to develop:

The student is capable of developing a negotiation of technologic

assets from products, processes, and systems innovation, with the aim
of achieving the organization social and business goals.

Topics to develop:

Unit 3: Technology negotiation:

 Negotiation
 Negotiation tactics
 Technologic contracts
 Licensing

Steps, phases of the learning strategy to develop

Step 3 - Understand technology commercialization

Activities to develop

Individual:

The students must develop the following activities:

 
1. Read the following references for Unit 3 at the Knowledge
Environment:
 Dolan, J. P. (2017). How to Overcome the Top Ten
Negotiating Tactics. 

World Intellectual Property Organization (WIPO) & International

Trade Centre (ITC), (2010). Exchanging Value – Negotiating
Technology Licenses, A Training Manual (pp 82-85).

Based on the readings, using the online fee tool Genially, draft
an infographic explaining:

1. The top ten negotiating tactics

2. The negotiation process including the four phases:

 The preparation
 The discussion
 The proposing
 The bargaining

2. Read the following references for Unit 3 at the Knowledge

Environment:

Mc Manus, J. P. (2012). Intellectual Property : From Creation to

Commercialisation: A Practical Guide for Innovators &
Researchers. Chapter 21: Negotiation and Licensing.

Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA].

Based on the readings, using the online free tool GoConqr, draft
two mind maps (it is no required a concept map), one for each
reading, including all main topics explained, make sure you
 include images.

3. Performing technological surveillance is one of the key activities to

success in technology negotiations, part of it is identifying patents
that have been registered, allowing engineers to understand what
has been done and what are real opportunities to innovate.

According to the computer program described by each student in

the video presented in the Step 2 - Create value from technologic
innovation, chosen from the survey carried out in step 1, the
following activities must be developed:

 Visit the Practice Learning Environment, Educational

resources and read the Guide for the use of educational
resources – PATENTSCOPE.

 Choose a key word related to the use given to the software

program chosen in previous steps (Examples: Accounting,
Sales, Stocks management, CRM, Customer service)

 Develop a search in PATENTSCOPE database using the key

word selected before, identifying the first 5 patents
registrations that Patentscope provides.

 Consolidate the findings in the following chart:

PATENTSCOPE search chart

Student Group
´s name number
Date of Key word
search
 No Publication Title of Describe how this
number the patent helps to
patent solve the digital
transformation
problem in
enterprises
1. 100 words paragraph
2. 100 words paragraph
3. 100 words paragraph
4. 100 words paragraph
5. 100 words paragraph

4. Record and post in YouTube a 2 - 3 minutes video where the

student appears himself explaining in English his conclusions
related to the course development answering:

 How important is the intellectual property rights protection, as a

differentiating factor to stand out in the competitive markets?
 How important is to assess the appropriateness of different
valuation methods of intangible assets, to be competitive in
market conditions of technologic innovations?
 Why is it important to be capable of developing a negotiation of
technologic assets, in order to achieve the organization social
and business goals?
 How important is to find solutions to improve Colombian
enterprises digital transformation?

5. Individually, each student must consolidate a PowerPoint

presentation to be submitted to the Monitoring and Evaluation
Environment according to the guidelines given below in section
Products to deliver by student, and name it with the following
structure:

 VNT_Step 3_Student Name

Collaborative:

6. Research involve the methodology description as a crucial step,

therefore, each group member must read the following
complementary reference from unit 3 at the Knowledge
Environment:

Kuada, J. E. (2012). Research Methodology : A Project Guide

for University Students (pp 59-60).

Along the course a diagnosis is being carried out, to identify the

current situation of Colombian enterprises digital transformation.

Based on this information, and its own search on internet, libraries

or other reliable sources, each student posts on the Collaborative
Learning Forum a mind map describing an appropriated research
methodology related to the diagnosis, including:

 Name
 Date
 Type of research
 Phases of the methodology
 References (Use APA)

7. Based on the reading and taking into account the proposals posted
by each student, each group must define a research methodology
according to the following chart:

Research Methodology
Group number 212032_Group number
Problem of How to promote digital
study transformation in Colombian
enterprises?
Type of
research
Phases of the Describe each phase including the
 methodology information collection and the final
presentation of results.
References Use APA guidelines

8. In the Collaborative Learning Environment forum, consolidate all

evidences in a PDF document, according to the guidelines given
below in section Products to deliver by student, and name it
with the following structure:

 VNT_Step 3_Group number

Environment
for the Collaborative Learning, Monitoring and Evaluation
developmen Environment
t
Products to Individual:
deliver by
Each student submits to the Monitoring and Evaluation
student
Environment a PowerPoint presentation named
VNT_Step 3_Student Name including:

 Cover
 Introduction
 Negotiation process and tactics infographic
(Activity 1)
 Technology license and contracts mind
maps (Activity 2)
 PATENSCOPE search chart (Activity 3)
 YouTube link of student conclusions
(Activity 4)
 References (Use APA guidelines)

Collaborative:
 Each group, through the student that chooses the role
Deliveries, posts on the Collaborative Learning
Environment forum a PDF document, using APA
guidelines for references, named VNT_Step 3_Group
number, including:

● Cover
● Introduction
● Objectives
● Table of contents
● Research methodology mind map per student
(Activity 6)
● Research methodology chart (Activity 7)

General guidelines for the collaborative work

● Review frequently News and General forums.

● Develop a personal agenda to achieve all
Planning of proposed activities.
activities for ● Do not leave everything to the last minute. 
the ● Participate on due time posting relevant
development information on the forums.
of ● Respect copyright, citing the sources.
collaborative ● Use correct English grammar and spelling
work ● In case of doubt, ask in advance to the due date

Roles to ● Compiler
perform by ● Reviewer
the student ● Evaluator
in the ● Deliveries
collaborative ● Alerts
group
 Compiler: Consolidate the document constituted as
the final product of the debate, taking into account
that the contributions of all the participants have been
included and that only the participants who
participated in the process are included.

Reviewer: Ensure that the writing complies with the

rules of presentation of work required by the teacher.

Roles and
responsibilit Evaluator: Ensure that the document contains the
y for the criteria present in the rubric. You must inform the
delivery of person in charge of the alerts so that you inform the
products by other members of the team in case any adjustments
students have to be made on the subject.
Deliveries: Notify delivery times of the products and
send the document in the stipulated times, using the
resources destined for the shipment, and indicate to
the other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
through the work forum and messaging of the course,
which has been sent the document
Use of Use APA format. Edition 6th
references
The APA Standards is the most used style of
organization and presentation of information in the
area of social sciences. These are published under a
Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
will be able to find the most relevant aspects of the
sixth edition of the Manual of the APA Rules, such as
references, quotations, elaboration and presentation
of tables and figures, headings and seriation, among
 others. You can check how to implement them by
entering the page
http://centrodeescritura.javerianacali.edu.co/index.p
hp?
option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=
Plagiarism
policy
In the agreement 029 of December 13, 2013, article
99, the mistakes that infringe upon the academic
order, among others, are the following: paragraph e)
“To plagiarize is to present as your own work the
whole or part of a writing, report, task or document of
invention performed by another person. It also implies
the use of cites or lack of references, or includes cites
where there is no coincidence between them and the
reference” and paragraph f)”To reproduce, or copy for
profit, educational resources or results of research
products, which have intellectual rights reserved for
the University”.

The academic punishments that the student will face

are:
a) In case of academic fraud proved in the
academic work or evaluation, the score achieved will
be zero (0.0) without leading to disciplinary measures.
b) In case of plagiarism proved in the academic
work of any nature, the score achieved will be zero
(0.0), without leading to disciplinary measures.

To know how the documents must be cited, check the

following document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta
 edición. Taken from
http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

9. Evaluation rubric

Evaluation rubric

Collabora
Activity
Individual Activity ☒ tive ☒
type:
Activity
Moment of Unit
the Initial ☐ Intermed ☒ Final ☐
evaluation iate:
Performance levels of the individual
Assessed activity Scor
Aspects Low e
High score Media score
score
The student The student
The
submits to the submits to the
student
Monitoring and Monitoring and
does not
Evaluation Evaluation
submit any
Environment a Environment a
file to the
PowerPoint PowerPoint
Monitoring
presentation presentation
and
including a describing just
Plan and Evaluation
creative a general
develop Environme
infographic information 15
successful nt,
describing the related to the
negotiations describing
negotiation negotiation
the
process along process or
negotiatio
the four phases, tactics, missing
n process
evidencing the some of the
and its
top ten tactics to given
tactics
succeed guidelines
(up to 15 (up to 8 (up to 0
points) points) points)
Understand The student The student The 20
 submits to the submits a
Monitoring and document
Evaluation including just
Environment a part of the student
PowerPoint topics to be does not
the mains presentation, summarized, to submit any
aspects of including two have an infographic
intangible mind maps understanding describing
assets evidencing a of licensing and licensing
negotiation synthesis of the technologic and
main topics to contracts, or, it technologi
understand is missing c contracts
licensing and some of the
technologic given
contracts guidelines
(up to 20 (up to 10 (up to 0
points) points) points)
The student
submits to the
The student
Monitoring and
submits a The
Evaluation
document student
Environment a
including just does not
Understand PowerPoint
part of the submit any
technology s presentation,
PATENSCOPE finding
urveillance including the
search chart from the 15
mechanisms PATENSCOPE
or, it is missing PATENTSC
search chart
some of the OPE
evidencing five
given search
patents and its
guidelines
relation to the
problem of study
(up to 15 (up to 8 (up to 0
points) points) points)
Understand The student The student The 15
the submits a 2 - 3 submits a video student
valuation minutes video explaining does not
and through a himself, its submit any
negotiation YouTube link, conclusions in video
of including its relation to the proposing
name and date, importance of its
 explaining
himself, its conclusion
technology findings and the valuation s in
and the conclusions and negotiation relation to
relevance of answering all of technology valuation
the study of four questions, and the and
digital in relation to the relevance of negotiatio
transformati importance of the study of n of
on in the valuation digital technology
companies and negotiation transformation and the
of technology missing some study of
to face the
and the of the given digital
challenge of
relevance of the guidelines transforma
real market study of digital tion
competition transformation
(up to 15 (up to 8 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed activity Scor
Aspect Low e
High score Media score
score
The student
The student
posts in the
posts in the
Collaborative
Collaborative
Learning forum
Learning forum
a research The
a mind map that
Design a methodology student
includes student
research proposal does not
´s name, and
methodology date, evidencing forgetting the post any
to solve the mind map, or research 15
a clear research
digital the proposed methodolo
methodology to
transformati methodology is gy
research the
on problem not clear or
digital
appropriate for
transformation
a diagnosis
problem
research
(Up to 15 (Up to 8 (Up to 0
points) points) points)

Strengthen The student The student The 10

 student
submits the PDF submits the
does not
document to the PDF document
submit the
Collaborative to the
PDF
Learning Collaborative
document
Environment Learning
to the
forum, including Environment
Collaborati
a complete forum, but it
written com ve
research does not
munication s Learning
methodology present a clear
kills Environme
chart, methodology
nt,
evidencing for the
describing
proper spelling research or it is
the
and grammar, missing some
research
following all of the given
methodolo
given guidelines guidelines
gy
(Up to 10 (Up to 5 (Up to 0
points) points) points)
Final score 90