Merck Life Science

Branding Architecture and other

updates
Aura Sturzoiu

Iasi, October 29th 2019

ProSep Sigma-Aldrich Durapore Cell Marque Pellicon
Stericup SAFC Microfil
rovantage
QPod Smartflare
ReadyScript Endogro
ChromaTrack
sotec Guava CHOZN Millipore
Steritest EZ-Fit
Milliplex TruPAGE Milli-Q Apo-TRACE Aerex
Lost in a sea of tradenames
Supelco Novaseptum Quikscale Accus
ard Milliprobe
Aerex DOZN
Flowsight Millisnap
Integritest
Redi-Dri
Cerilliant
Samplicity
Opticap Duolink Ziptip BioRelianc
Aldrich MagSelect Imagestream
Mobius
Upstate Viresolve
Amicon
Portfolio Branding and Strategy
Strong Brands 6 very strong brands and 4 for R&A Solutions

LANDING OUR BRANDS

EER+ Field Marketing&Operations | 24th Jan 2018
Brand Architecture

Merck KGaA Darmstadt, Germany

Vibrant science and technology

Merck

Sigma-
Portfolio brands Supelco® Milli-Q® Millipore® SAFC® BioReliance®
Aldrich®
Preparation,
Pharma &
Separation, Pharma &
Lab & Production Analytical Lab Water Biopharma
Filtration & Biopharma Raw
Category Materials Products Solutions
Monitoring Material Solutions
Manufacturing
Services
Products

e.g. Millex®
Product/ e.g. e.g. EX-CELL®,
e.g. Cerilliant®, Mobius®, Amicon®,
trade name Cell-Marque , CHOZN®,
TM

Certipur®, Clarisolve®,
Calbiochem ,® e.g. Milli-Q® Kilo-Lab®, e.g. E2E
LiChrosolv®, Durapore®,
Isotec®, IQ7000 Parteck®, Solutions
Spectroquant®, Fractogel®,
Msynth®, Sentinel®,
TraceCERT® HY-LiTE®, Hycon®,
Trizma® Emprove®
Snap Id®, Stericup®

Portfolio brand introduction

Brand Movements Illustration

Research & Applied porfolio Process solution portfolio

Aldrich® Supelco®

Sigma® Aldrich®
Old-
branding
Cell-Marque® Merck/EMD- Sigma® SAFC® Bioreliance®
Millipore®
Merck/EMD- Merck/EMD- Merck/EMD- Merck/EMD- Merck/EMD-
Millipore® Biocontrol® Millipore® Millipore® Millipore® Millipore®

New-
branding
Sigma-Aldrich® Millipore® Milli-Q® Supelco® SAFC® Bioreliance®
Merck Life Science Branding architecture
3 key levels to consider

1.Business Sector (Merck or Millipore-Sigma)

- Replacement of Sigma on company level

2.Portfolio Brands
- New introduction of 6 Life Science Portfolio brands

3.Product Brands/ Trademarks/ SKU number

- Same as before : Lichrosolv®, Chromolith®, etc)

6 Merck Life Science Brand Architecture Overview_March 2018

 Example Designs

Outer Shipping Boxes Product Boxes (kit and corrugated)

*Kit box colors will reflect each portfolio brand
UN Rated

Kit Box
Packaging Tape

Corrugated Box
FOR Portfolio
INTERNAL brand
USE introduction
ONLY
Brand Architecture
Today‘s Branding – Label / Shipping boxes

Portfolio brand introduction

Supelco®
Analytical products Same Products – New Packaging

External packaging

Label and Packaging example

Supelco®

product packaging
New packaging

New portfolio brand

What changes will be visible ?

o Shipping boxes
o Product & kit boxes
o Labels on devices, bottles, product and shipping
boxes

o Packaging materials (such as branded bottles, New label

pouches, films, bags, packing tape and drums
including plastic molding)

o Branded instruments and devices Merck Life Science Brand Architecture Overview_March 2018 9
 Website
sigmaaldrich.com/packaging

→ FAQ to answer your questions

→ Examples of labels & packaging

to show the changes

→ More details on the changes

Portfolio brand introduction

 Portfolio Branding and Strategy

Transitioning packaging, labeling and

related documentation for all 300,000 Life
Science products to our corporate branding.
Applies to:

Labels
Shipping Boxes Product and Kit Boxes (devices, bottles, product
and shipping boxes)

Branding of Product
Packaging Materials Documentation
(CofQs, CofAs, product Branded Instruments and
(branded bottles, films, bags,
warranties, handling instructions, Molded Devices
packing tape and drums)
MSDS, specification sheets
and user guides)

Nothing about the functionality, quality or characteristics of our products, or

how they are ordered, will change.

11
SMART
QUICK
EASY
Better data handling with smart labels
Smart, quick, easy

Just scan the 2D barcode

Better data
handling with
smart labels

13
Product data handling
Challenges

Every day lab challenges:

 Managing the high workload collecting product
specific data
 Manually typing or copying batch number or other
product data into the LIMS or even manually
noting of batch numbers
 CoA, specifications or Safety Data Sheets need to
be downloaded by searching them manually

− Typos are a usual source of error

leading to confusion and twice the
work.
− Collecting product data is time
consuming

14
 Our solution: the Smart label
What is Smart Label?

Smart labels Introduction

contain a 2D data started with
matrix barcode. The 2D
Data Matrix barcode  EMSURE® Acids,
contains the product Caustics, Metals,
Salts and Solvents
data encoded using
for analysis
Global Standard One
(GS1) specifications.  LiChrosolv® Solvents

 Suprapur®/ Ultrapur
high purity Acids,
Bases and Salts
 Spectromelt® Fluxes
for XRF

Will be soon available for

all Life Science products

15 Better data handling with smart labels | P. Klein, C. Roth, L. Werner | November 2018
SMART | QUICK | EASY
Features & Benefits With our new smart
data label with 2D
The 2D data matrix code provides seamless
barcode, you're just one
access to essential product information and touch away from
documentation: digitalized and up-to-
date product data.
 Item code
 Batch number Benefits
Data encoded
 Shelf life • Easy, quick and convenient
in the barcode access to product data
 Country of origin
 GTIN (Global Trade Item Number) • Seamless access to safety data
• Mobile access via App
 Certificate of analysis Data accessible • Simple access via website with
 Material safety data sheet via www a hand-held barcode scanner
• Direct processing in LIMS or
ERP

16 Better data handling with smart labels | P. Klein, C. Roth, L. Werner | Nov 2018
SMART | QUICK | EASY
How to access product data with smart labels

1
Barcode scanner and ScanNow website
Use a common barcode scanner connected to your

3 smart ways
PC or laptop. Open our Scan Now page to access
your product data.

to easy data
access 2
Barcode scanner and LIMS or ERP system
The use of GS1 means that you can simply scan the
2D barcode out of your LIMS or ERP system to
directly insert relevant product data in your
application.
Choose what works for you!

3
Smartphone and App
Use your smartphone and our new app. App is
available for iOS and Android systems.

17 Better data handling with smart labels | P. Klein, C. Roth, L. Werner | Nov 2018
Titration goes digital
A joint project
between
Mettler Toldeo GmbH, Nänikon, Schweiz
&
Merck KGaA, Darmstadt, Germany

Titration goes digital | SmartChemicals | Bettina Straub-Jubb |

18
May 2019
 • Titration today
• Manual data integration from
the CoA and label into the
Titrator software
• Control with four eyes
principle

disadvantages
• human typing errors
• time consuming process
• writing the first opening date on
the bottle
• additional paper documentation

Titration goes digital | SmartChemicals | Bettina Straub-Jubb |

19
May 2019
Titration of the future
Connect your SmartTitrants & SmartStandards with the titrator.

Titration goes digital | SmartChemicals | Bettina Straub-Jubb | May

20
2019
Products label

Titration goes digital | SmartChemicals | Bettina Straub-Jubb |

21
May 2019
Product label

Titration goes digital | SmartChemicals | Bettina Straub-Jubb |

22
May 2019
Read Smart Chemcials – touch the tag

Smart Chemcials with tag External reader Integrated reader

Titration goes digital | SmartChemicals | Bettina Straub-Jubb |
23
May 2019
 • Data management & monitoring

• Initial opening date – first opening (on the chip)

• Supplier of the chemicals
• Type of the titration
• Monitoring Life span (expiry date of the solution/standard) (defined by the
customer after opening)
• Shelf life of unopened bottle
• Compliance – according to regulations like EP / USP / ISO 17025 / ISO Guide
34
• Titer & determination date (on burette chip)

Titration goes digital | SmartChemicals | Bettina Straub-Jubb | May 2019

24
Mettler Titrators can be used with Smart
Chemicals
30252669 G20S Compact Titrator

30267117 G10S Compact Titrator

30252667 V30S Compact Titrator

30252666 V20S Compact Titrator

30267116 V10S Compact Titrator

30252676 T9 Excellence Titrator

30252675 T7 Excellence Titrator

30252672 T5 Excellence Titrator

30486743 External SmartChemical Redaer

Titration goes digital | SmartChemicals | Bettina Straub-Jubb |

May 2019
Benefits of the new technology of data integrity
Secure data transfer –
ensures complete and
correct reagent data
Extended quality management –
titer determination, shelf life,
compliance data, initial opening
date
Ease of use –
intuitive operation and
convenient data transfer in one
touch
Improved efficiency –
fast data transfer - safes time -
no manual writing and no four-
eyes principle necessary
26
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Small Lab water instruments

Direct Q3 & Direct Q3 Elix Essential MilliQ Direct Rios DI

UV

29
Lots of different samples?
ONE MEMBRANE.
HPLC-certified Hydrophilic PTFE Millex Filters ®

Protect your HPLC results with HPLC-certified Millex® hydrophilic PTFE syringe filters.
• Millex®-LG, LCR filters contain hydrophilic PTFE membranes and are HPLC-certified
for low levels of UV-absorbing extractables.
• Hydrophilic PTFE membranes have broad chemical compatibility, enabling filtration of aqueous and
organic solvents.
• 33 mm hydrophilic PTFE Millex® filters have faster flow rates than 25 mm filters.
• Easy to read membrane type and pore size printed on every Millex® filter.
• Over-molded design provides excellent seal integrity and burst strength.
30